Tourism and Sustainability, Master Programme

120 credits

Are you interested in tourism and sustainable development? Do you want to deepen your knowledge in tourism evaluation and planning in the perspective of sustainability?

The programme leads to a 2-year master’s degree in Tourism Studies, and provides a thorough knowledge of social, cultural, economic and environmental aspects of tourism. With a consistent focus on sustainability it provides skills in analysing, planning and evaluating tourism and tourism-related phenomena at local, global and planetary scales. The programme provides considerable opportunities for individual choices and specialisations, including practice-related projects within tourism, as well as the final thesis. It also provides the set of skills necessary for conducting independent research, reflected in the research-based final thesis.

Professor Stefan Gössling and professor Michael Hall, two world-leading tourism scholars and researchers, are actively involved in the programme.


In the large tourism sector there is a growing need for qualified expertise in evaluating, analyzing and planning for tourism and tourism-related activities in a sustainability perspective. The program provides these skills and prepares students for advanced jobs in the private as well as public sector.


Master of Science (120 credits) with Specialization in Sustainability

(Main field of study: Tourism Studies)

International opportunities

The language of tuition is English. In this way, you will become prepared not only for a career in Sweden, but also for a career in international contexts. The programme admits students from all over the world, which means that you will get international and multicultural experience throughout the programme. Further opportunity for internationalisation is provided through the opportunity to study a semester abroad at one of our partner universities around the world.

Student testimonials

"I get to combine my interests in travelling, tourism and sustainability"

Madeleine Mayer

Madeleine is originally from Germany and was drawn towards living in Sweden. Tourism and Sustainability was the perfect combination of her interest and the perfect reason to extend her stay in Sweden.

Why did you choose this programme?
In August 2016 I came to Sweden to live in work on a permaculture farm a little outside of Kalmar for two weeks. I ended up to stay there for 10 months. After this time, I still did not want to leave Sweden, however I realized that I wanted to go back to a city and start studying again. So, I started looking at Master Programs in Kalmar. That´s how I found the Tourism and Sustainability programme. I chose this programme because it seemed perfect to combine my interests in travelling, tourism and in a sustainable lifestyle.

What do you like about the programme?
I really like in the program that we look at many different areas when it comes to tourism. We started out to talk a lot about climate change and the future of the world as well as the future of tourism. I must say that made us all pretty depressed. But over time with more and more courses we found hope and saw that studying tourism and sustainability is really important. Studying tourism in connection with sustainability is quite new so there is still a lot to discover. That makes it so exciting.

What does your future plans look like?
I don´t plan to much in my life. I realized that plans always change and new doors open every day. My dream is to educate and inspire people to live a more sustainable and respectful life and work in an area where I can change something.

What is the student life like in Kalmar?
I am sure my student life looks a lot different from the others. While I am studying I work in a vegan cafe in the centre of Kalmar. Whenever I am free I spend time in nature, go climbing or do yoga.


In Kalmar, Linnaeus University is located in the city centre. Universitetskajen is entirely newly-built and located just next to the sea. Here you become part of a creative knowledge environment.

The city centre is also where most students live. Everything is available within a ten-minute bicycle ride, regardless of whether you want to take a swim in the sea, study, do some shopping, or work out. Historical buildings and cobblestone streets give charm to the city. When it is sunny, the area next to Kalmar Castle’s moat is filled with studying and sunbathing students. Student life is a natural part of Kalmar. This is where your dream of the future begins!