Tourism and Sustainability, Master Programme

120 credits

Are you interested in tourism and sustainable development? Do you want to deepen your knowledge in tourism evaluation and planning in the perspective of sustainability?

The programme leads to a 2-year master’s degree in Tourism Studies, and provides a thorough knowledge of social, cultural, economic and environmental aspects of tourism. With a consistent focus on sustainability it provides skills in analysing, planning and evaluating tourism and tourism-related phenomena at local, global and planetary scales. The programme provides considerable opportunities for individual choices and specialisations, including practice-related projects within tourism, as well as the final thesis. It also provides the set of skills necessary for conducting independent research, reflected in the research-based final thesis.

Professor Stefan Gössling and professor Michael Hall, two world-leading tourism scholars and researchers, are actively involved in the programme.


In the large tourism sector there is a growing need for qualified expertise in evaluating, analyzing and planning for tourism and tourism-related activities in a sustainability perspective. The program provides these skills and prepares students for advanced jobs in the private as well as public sector.


Master of Science (120 credits) with Specialization in Sustainability

(Main field of study: Tourism Studies)

Student testimonials

"I get to combine my interests in travelling, tourism and sustainability"

Madeleine Mayer

Madeleine is originally from Germany and was drawn towards living in Sweden. Tourism and Sustainability was the perfect combination of her interest and the perfect reason to extend her stay in Sweden.

Why did you choose this programme?
In August 2016 I came to Sweden to live in work on a permaculture farm a little outside of Kalmar for two weeks. I ended up to stay there for 10 months. After this time, I still did not want to leave Sweden, however I realized that I wanted to go back to a city and start studying again. So, I started looking at Master Programs in Kalmar. That´s how I found the Tourism and Sustainability programme. I chose this programme because it seemed perfect to combine my interests in travelling, tourism and in a sustainable lifestyle.

What do you like about the programme?
I really like in the program that we look at many different areas when it comes to tourism. We started out to talk a lot about climate change and the future of the world as well as the future of tourism. I must say that made us all pretty depressed. But over time with more and more courses we found hope and saw that studying tourism and sustainability is really important. Studying tourism in connection with sustainability is quite new so there is still a lot to discover. That makes it so exciting.

What does your future plans look like?
I don´t plan to much in my life. I realized that plans always change and new doors open every day. My dream is to educate and inspire people to live a more sustainable and respectful life and work in an area where I can change something.

What is the student life like in Kalmar?
I am sure my student life looks a lot different from the others. While I am studying I work in a vegan cafe in the centre of Kalmar. Whenever I am free I spend time in nature, go climbing or do yoga.


The city of Kalmar is situated on the southeast coast of Sweden. Kalmar is a beautiful city with 65,000 inhabitants and a long history dating back to the Middle Ages, with many cosy neighbourhoods and great charm. The lush green areas surrounding Kalmar Castle and the city park are many students' favourite.

The proximity to the ocean and the island of Öland has left its mark on the city and there are many long pedestrian paths along the coast. It is never far to anything in Kalmar and most places can be reached in just 5-10 minutes' walk – the university, the ocean, the gym, or the city centre, Kvarnholmen.

In Kalmar the university buildings and student accommodations are spread throughout the town and are well integrated with the historical surroundings – making students feel part of the town.