Tourism and Sustainability, Master Programme

120 credits

Are you interested in tourism and sustainable development? Do you want to work with creating the tourism of the future? This Master’s programme gives you in-depth knowledge about how to evaluate tourism and plan for future tourism from a sustainability perspective.

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As a globally leading business industry, the tourism industry has to take responsibility for the planet’s limitations. This Master’s programme Tourism and Sustainability provides you with an insight into the paramount challenges that face the tourism industry’s development and our world. You will acquire skills that enable you to grapple with important and often contradictory trajectories of tourism and its sustainable future. This can be, for instance, how tourists often seek the pristine, the authentic or the genuine, while in doing so also burden destinations and travel system through unsustainable patterns of practices and carbon dioxide emissions. On a larger scale, it is not only the tourism industry that is under threat but also the world as we know it. Therefore, the most central question we ask ourselves on the Master’s programme in Tourism and Sustainability is – how do we create the tourism industry of the future?

This Master’s programme in Tourism and Sustainability takes on the challenges that climate change and sustainability issues bring about for the tourism and travel industry. As a truly global business with ties all across the globe, tourism links together the most remote places in a gigantic web of relations in environment, politics, geography, economy, the social and the cultural.

During the first year, you are introduced to tourism as an academic subject with ethics, justice, social, environmental and historical perspectives. You will study the course Tourism in the Anthropocene which addresses tourism in a new geological era where the living conditions of humanity challenge the planetary boundaries and, to an ever increasing extent, determine the future of our planet. The courses Business Models for Sustainability, Evaluation and Planning of Tourism Sustainability, Developing Sustainable Destinations, and Ecological Economics, focus on finding solutions and viable paths forward.

During the second year, you will get thorough methodological training and the opportunity to carry out an internship or study elective courses, before the final semester’s degree project (30 credits).


In the large tourism sector there is a growing need for qualified expertise in evaluating, analyzing and planning for tourism and tourism-related activities in a sustainability perspective. The program provides these skills and prepares students for advanced jobs in the private as well as public sector.

For example, you can work as a destination developer, destination manager, sustainability manager or sustainable business developer.


Master of Science (120 credits) with specialisation in Sustainability

Main field of study: Tourism Studies

International opportunities

The language of tuition is English. In this way, you will become prepared not only for a career in Sweden, but also for a career in international contexts. The programme admits students from all over the world, which means that you will get international and multicultural experience throughout the programme. Further opportunity for internationalisation is provided through the opportunity to study a semester abroad at one of our partner universities around the world.

I get to combine my interests in travelling, tourism and sustainability

Madeleine Mayer


Madeleine is originally from Germany and was drawn towards living in Sweden. Tourism and Sustainability was the perfect combination of her interest and the perfect reason to extend her stay in Sweden. Something she enjoys about the programme is the way it looks at tourism from many different perspectives. The future of tourism is one of the aspects she found especially interesting.

Beatrice wants to work with sustainable tourism

- "It was the first time I have seen winter in my life. I mean, it was a bit cold in the beginning, but then I got used to it and it was like 'yeah, this is really nice'". Beatrice moved from Kenya to study tourism and she likes the sustainablity perspective in the programme. After graduation she wants to bring her new knowledge to Kenya.

Shiva got admitted to a PhD-programme


Shiva is originally from Iran and decided to take a big step in her international career by coming to the northern countries a few year ago. She started her Master’s degree at Linnaeus University on the Tourism and Sustainability programme and very recently she moved to Norway to start a PhD programme at the University of Stavanger.


In Kalmar, Linnaeus University is located in the city centre. Universitetskajen is entirely newly-built and located just next to the sea. Here you become part of a creative knowledge environment.

The city centre is also where most students live. Everything is available within a ten-minute bicycle ride, regardless of whether you want to take a swim in the sea, study, do some shopping, or work out. Historical buildings and cobblestone streets give charm to the city. When it is sunny, the area next to Kalmar Castle’s moat is filled with studying and sunbathing students. Student life is a natural part of Kalmar. This is where your dream of the future begins!

House Vita at universitetskajen in Kalmar