Visual Communication + Change

180 credits

Do you want to use visual communication to make a difference in the world? Then this is the right degree for you. The programme combines creative practices, visual art, and graphic design with knowledge of sustainability to prepare you for a profession as a visual communicator with a diverse set of graphic and conceptual tools.

This degree programme gives you an introduction to today’s major global concerns, as well as visual and digital tools to help bring order to a sometimes overwhelming flow of information, and to truly affect people.

The programme is delivered through a series of projects, and you will work independently as well as engage in group work. In specific modules, you will have the opportunity to collaborate with local and regional community actors in Småland.

The Visual Communication + Change programme is delivered in English and we welcome students from all over the world. This means that you as a student are part of a group defined by diversity and are well prepared for an international design career.

Visual Communication + Change is located in Kalmar, Småland – a region characterised by entrepreneurship, production and craft. Collaborative projects and educational visits give you plenty of opportunities to develop understandings and forge networks.

The study environment in Kalmar is explorative and creative, and you will work closely with our practising designers, visual artists, lecturers and guest lecturers from various departments at the university.


The programme prepares you for a number of careers in the world where you can use your creative skills in relation to your understanding of the complexity of sustainability.

Recent graduates from the programme work in various disciplines and fields: working as independent graphic designers or for graphic design companies, human rights organisations, NGOs, political parties, publications, and with initiatives run by local communities or municipalities. Some have also started their own companies and many are currently attending graduate studies at prestigious Swedish universities.


Bachelor of Fine Arts with a specialisation in visual communication

(Main field of studies: Design)

International possibilities

During the course of the programme, you can choose to study abroad through exchange studies to gain international experience. In that case, you will conduct some of your studies at one of our many partner universities around the world. You can also choose to do your internship abroad. What is more, you can do field work abroad as part of your degree project. This involves collecting material abroad for your degree project, for a period of roughly two months. Learn more about what international possibilities are offered at the Faculty of Arts and Humanities at Linnaeus University.

Application and portfolio

Apply to the programme online at (in English), or (in Swedish). Submissions of documentation attesting your eligibility for Bachelor´s level study must be submitted here.

Please note that admission to the programme is based on an alternative selection, which includes a portfolio, letter of intent, and grades. Of these selected criteria, the portfolio will be weighed highest. You have two options to apply:

  1. With portfolio, letter of intent, and grades
  2. With letter of intent and grades

Please note that letter of intent is required in both options. For portfolio and letter of intent guidelines, see below.

There is two application rounds to apply to the program:

1. Deadline to apply for international students is 17 January, admission is open 18 October-17 January. Application code LNU-F1532.
Your portfolio and letter of intent should be submitted, no later than 1 February 2022.

2. Deadline to apply for EU applicants is 19 April, admission is open 15 March-19 April. Application code: LNU-08184
Your portfolio and letter of intent should be submitted, no later than 1 May 2022.


Student portfolio

Look at student projects on


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"I've always been interested in Swedish design, and before I started studying here at Linnaeus University I had never been to Scandinavia. What appealed to me most about the visual communication + change programme was the mix of design and sustainability. The programme has made me more aware and provided me with the tools I need to reach out with my ideas and help contribute to making the future a better one. My dream job would be to run a café and freelance as a graphic designer – a dream that's about to come true since I will soon be opening a café in Kalmar! The name of the café will be Oas [Oasis]and it will focus on organic food and sustainability and offer a lot of locally produced stuff". /Rabea, student on the programme visual communication + change. #humansoflnu

Student project

The Vastness of Life: Made by 1st year students in Kalmar, 1st semester

The subject of this course was an introduction to experimental forms of book production, what is commonly referred to as "artist books." This was a group project and we were supposed to develop a concept for an artist book that articulates our identity as a group. An exploration of either fiction or an actual identity - what kind of group we wanted to be. The artist books were presented as an exhibition in the library at Kalmar Art Museum. This is our groups statement:

"Everything should be made as simple as possible, but not simpler."
Albert Einstein

This artist book is a magnifier of the simplest forms of life: cells. When thinking about diversity, one often pictures groups or categories, thus creating a sense of separation between species. In an attempt to minimize this separation, we have created a book that depicts the one thing that all life has in common: WE are all made up of the same thing. Through the act of cutting, we form an instant connection between all the pages making each individual sheet become part of a whole – a book of life. In these patterns, one will encounter the cellular formations of a penguin, an oak tree, a cat, a lemon root, a mushroom, a crayfish, an onion, and a human. All biological kingdoms have been included, to show that no matter how different every life form may be, nor how complex their evolution has been, the vastness of life can be reduced to a single cell.


Dinner Time: Made by 1st year students in Kalmar during their module 3 Human Needs vs. Luxury - Motion Graphics, 2nd semester 2016.

"The movie Dinner Time is a critical statement towards the meat consumption/production in today's society. The movie is set in a parallel universe where the roles of the animals and the humans are switched. This is to criticise how meat has become a luxury rather than a human need.
In the movie we follow a mother and her son performing their daily routine of shopping/preparing for dinner. The main characters meet other animal characters such as a bull, a sheep and a pig. These characters perform activities that are perceived as normal when done by humans. The movie begins with the main characters entering a supermarket and buying groceries. The middle scene takes place in the kitchen where the mother cow prepares dinner while watching a cooking show. The last scenes take the audience to the place where the meat is produced and transported. This emphasises the circle of meat consumption."

Josipa has found the right education

Bild på Josipa

Josipa has earlier studied sociology but even though she was passionate about the subject she felt that something was missing. When she finally came across Visual Communication + Change she felt that the programme offered exactly what she was looking for.

Curiosity led Carla to Visual Communication + Change

Picture at Carla

Carla has the opportunity to work with her passion art and being creative during her education, something that she really appreciates 


More information about the programme

Kalmar – the student city by the sea

In Kalmar centre, right next to the sea, you will find the university’s facilities that were inaugurated in August 2021. In Kalmar, everything is nearby, and you can take your bicycle to the university regardless of where you live in the city.

There is also an accommodation guarantee for new students. This means that you are entitled to student accommodation within two months.

Kalmar municipality has about 70 000 inhabitants. Kalmar has a strong trade and industry with many companies that are on the forefront in green energy, e-commerce, and eHealth, which means there is good opportunity to establish contacts for your future work life.

Kalmar has a cultural history centre and has been named Sweden’s Summer City several times. No wonder, with all the hours of sun, beaches and concerts. What is more, the island of Öland is just one bridge away.

Learn more about our student cities

House Vita at universitetskajen in Kalmar