Kalmar castel

Global Brand Conference 2017

We are delighted to announce that we received 111 extended abstracts for the 12th Global Brand Conference of the Academy of Marketing´s SIG in Brand, Identity and Corporate Reputation. Following the usual peer reviewing process, 68% of the extended abstracts were accepted for presentation. As a result 90 delegates participated at the conference and presented their latest research in the field of branding. We would like to congratulated the delegates, who were awarded prizes for their papers:

Best Paper
Title: Explaining anti-brand community participation
Authors: Laurence Dessart, Cleopatra Veloutsou and Anna Morgan-Thomas

Best paper in Sensory Branding
Title: From Brand Experience to Happiness: Exploring the Impacts on Brand Loyalty and Price Premium
Authors: Karam Al Mandil and Dorothy Yen

Most Innovative Paper
Title: Moving beyond a monolithic approach of brand femininity
Author: Salim Azar

Most Original Idea Paper
Title: The effects of materialism and brand identification on brand teasing behavior.
Authors: Jan Breitsohl and Nadia Jiménez

Conference closed. Thanks to everyone who participated


Linnaeus University School of Business and Economics, Kalmar, Sweden 26th-28th of April 2017

Call for papers 

Abstracts required by 4th of November 2016. Special issue of The Journal of Business Research for best papers. 

SIG & Conference chair 

SIG Chair: Professor Stuart Roper
Conference Chair: Dr. Clarinda Rodrigues

FAQ / Essential information

Postal adress

Linnaeus University
School of Business and Economics
Department of Marketing
SE-391 82 Kalmar

How to reach Kalmar 

From Copenhagen Airport (CPH)
From Copenhagen Airport/Kastrup, Denmark, take the Öresunds-train directly to Kalmar (about 4 hours). Train from Copenhagen airport/Kastrup to Kalmar railway station. More information regarding tickets and timetables can be found here. Please observe that there are currently extended border controls when entering Sweden, a valid passport is required to enter the country.

From Stockholm to Kalmar Airport (KLR)
Domestic flights from Stockholm, Arlanda airport (ARN)
Domestic flights from Stockholm Bromma airport (BMR)

Bus from Kalmar Airport
Take bus 402 from Kalmar Airport to Kalmar Resecentrum (train and bus station) if your hotel is located at the city center. Bus 405 departes from Kalmar Resecentrum (Kalmar C) to Brofästet station, were the School of Business and Economics is located.

Train from Stockholm to Kalmar
Click here for timetable.

Taxi Kalmar
+46 (0)480-44 44 44
The taxi stand is situated by Resecentrum (the travel center, train and bus station) and Kalmar Airport.
You can also visit Flygtaxi.  

Submission guidelines and process 

All the submissions will be double blind reviewed. The notification of acceptance will be emailed out by 19th December 2016. The revised abstract deadline is 26th February 2017.

We look forward to welcoming you in School of Business and Economics, Linnaeus University!

Key Dates and Deadlines

Abstract due

November 4, 2016

Notification of acceptance


December 19, 2016

Registration – Early Bird

February 24, 2017

Registration – Final

March 24, 2017


26-28 April 2017

Submissions for consideration by Journal of Business Research due

Information available soon

Conference Fees


Early bird conference fee
(before 24 February, 2017)


Standard conference fee
(before 24 March, 2017)


Academy of Marketing (AM) members


4095 SEK

4725 SEK

Regular conference fee


4410 SEK

5040 SEK

Full Time Doctoral students


3150 SEK

3465 SEK

 VAT is not included in the conference fees above. Employees of the Swedish Government and foreign organizations with a valid VAT number are exempt from paying the 25% Swedish VAT (Value Added Tax).

The conference fee is inclusive of all lunches and coffee breaks, dinner on 26th and 27th April, book of abstracts and pen-disk with the full conference proceedings.

Please note that AM members will need to provide their membership number in order to obtain the AM conference fee rate.

Kalmar and Surrounding Area

Kalmar with its surroundings truly is the perfect place to be if you want to enjoy the Swedish summer. Kalmar has been voted "Summer City of the Year" both 2016 and 2015, in a national travel guide competition. There are numerous places to visit and events to attend – from culture, history and music to nature, recreation and sports. Did you know Kalmar is one of few cities in the world hosting the Ironman Triathlon?

Kalmar is a town dating back to the Middle Ages, situated on the beautiful southeast coast of Sweden. Although Kalmar today is a modern town, with more than 60,000 inhabitants, it has been able to keep its old charm. The university buildings and student accommodation in Kalmar are spread throughout the town and are well integrated with the historical surroundings – making students feel part of the town.

The close proximity to the Baltic Sea leaves its impression on life in Kalmar. Smaller beaches and places to go swimming are dotted around the town centre. The island of Öland offers spectacular nature reserves and top class beaches with miles of white sand and is well worth a visit

Read more about Kalmar at kalmar.com


We have pre-booked rooms at the hotels listed below. Please, call or email the hotel directly and mention the booking code "GBC 2017" when you book to get our special price. Note: The pre-booked rooms can not be booked on-line on the hotels website.

Brofästet Hotell & Konferens (single room from 753 SEK/night)
Gröndalsvägen 19
SE-392 36 KALMAR
You can book this hotel via email info@brofastet.se
or telephone  +46480-427000

First Hotel Witt (single room from 886 SEK/night)
Södra Långgatan 42
SE-392 31 KALMAR
You can book this hotel via email witt@firsthotels.se
or telephone  +46480-15250 

Best Western Plus Kalmarsund Hotell (single room from 919 SEK/night)
Fiskaregatan 5
SE-392 32 KALMAR
You can book this hotel via email info@kalmarsundhotel.se 
or telephone  +46480-480380

Contact Us

Social activites

Swedish Night at Restaurant Söderport
There will be a dinner with a Swedish theme at restaurant Söderport Thursday April 27th at 19:00.
Read more about restaurant Söderport (only in Swedish)
Location: Slottsvägen 1, 392 33 KALMAR

Gala Dinner at Kalmar Castle
There will be a gala dinner at Kalmar Castle Wednesday April 26th at 19:00.
Read more about Kalmar Castle
Location: Kalmar Castle, Kungsgatan 1, 392 33 KALMAR

Guided Tour to Öland
If you would like to stay after the conference we organize a guided tour to the island of Öland Friday April 28th between 14:00-18:00. The bus will pick you up outside the main entrance at the School of Business and Economics.

Read more about Öland

If you would like to participate on the excursion to Öland - please open your conference-registration (a link was provided in your confirmation e-mail), go to the "Attendance & Dietary Requirements tab" where you can sign up for this optional activity. Click on "Submit" when you are finished.