Kalmar castel

Global Brand Conference 2017

We are delighted to announce that we received 111 extended abstracts for the 12th Global Brand Conference of the Academy of Marketing´s SIG in Brand, Identity and Corporate Reputation. Following the usual peer reviewing process, 68% of the extended abstracts were accepted for presentation. As a result 90 delegates participated at the conference and presented their latest research in the field of branding. We would like to congratulated the delegates, who were awarded prizes for their papers:

Best Paper
Title: Explaining anti-brand community participation
Authors: Laurence Dessart, Cleopatra Veloutsou and Anna Morgan-Thomas

Best paper in Sensory Branding
Title: From Brand Experience to Happiness: Exploring the Impacts on Brand Loyalty and Price Premium
Authors: Karam Al Mandil and Dorothy Yen

Most Innovative Paper
Title: Moving beyond a monolithic approach of brand femininity
Author: Salim Azar

Most Original Idea Paper
Title: The effects of materialism and brand identification on brand teasing behavior.
Authors: Jan Breitsohl and Nadia Jiménez

Conference closed. Thanks to everyone who participated


Linnaeus University School of Business and Economics, Kalmar, Sweden 26th-28th of April 2017

Call for papers 

Abstracts required by 4th of November 2016. Special issue of The Journal of Business Research for best papers. 

SIG & Conference chair 

SIG Chair: Professor Stuart Roper
Conference Chair: Dr. Clarinda Rodrigues