Doctoral project: Digitalization of Business Model
This project is about developing a business model for omnichannel retailing. Global competition in highly dynamic retail markets demands firms to detect changes in their business model to take effective actions in order to transition towards seamless retailing. A key aim of this project is to investigate the challenges, transition, and success factors of retail business’s use of multiple customer channels.
Project information
Doctoral student
Aparna Lohiya
Supervisor
Anita Mirijamdotter, Linnaeus University
Assistant supervisors
Linnaeus University
Participant organizations
Linnaeus University
Financiers
Linnaeus University, PERFORM, MIT Forskarskola
Timetable
Sept 2018 – June 2025
Subject
Computer and information science, Informatics (Department of Computer Science and Media Technology, Department of Informatics, Faculty of Technology)
Research group
Linnaeus University Systems Community (LNU-STC)
Knowledge Environment
Linnaeus Knowledge Environment: Digital Transformations
More about the project
This project is about developing a business model for omnichannel retailing. Global competition in highly dynamic retail markets demands firms to detect changes in their business model to take effective actions in order to transition towards seamless retailing. A key aim of this project is to investigate the challenges, transition, and success factors of retail business’s use of multiple customer channels.
The doctoral project is performed within the research group Linnaeus University Systems Community (LNU-STC) and Linnaeus Knowledge Environment: Digital Transformations
