Woman by the sea

Project: Advancing understanding of well-being tourism, drawing upon the European biocultural heritage

The goal of this project is to introduce the concept of well-being tourism to partner regions and identify common research interests in this field. The collaboration shall also include a student experience exchange between partners.

Project information

Project manager
Lali Lindell
Other project members
Dr. Lali Lindell (coordinator), Prof. Stefan Lagrosen & Senior lecturer
Per Pettersson Löfquist, School of Business and Economics, Badmus Oluwatosin Ibrahim, student of Health Science, Linnaeus University, Sweden; Prof. Maria Elvira Mancino & Prof. Leonardo Boncinelli, Dep. of Economics and Management, & Prof. Silvia Scaramuzzi, Dep. of Agriculture, Food, Environment & Forestry, Florence university, Italy; Prof. Françoise Le Jeune, Faculty of modern languages, Nantes university, France; Dr. Emma L. Surman, Birmingham Business School, Birmingham university, United Kingdom; PhD student Sara Gabellini (Environmental Science) & Gianpietro Sgaramella, student representative of PSI (Psychology), Florence university, Italy.
Participating organizations
The project is led by Linnaeus University and includes University of Florence, University of Nantes, and University of Birmingham as partners.
EUniWell, European University for Well-being
2021-04-01 to 2022-12-31
Tourism research (School of Business and Economics)

More about the project

Our aim is to build new collaborations within the EUniWell network for research and teaching purposes in the area of land policy and management with an interdisciplinary approach, and a focus on the enhancement of biocultural heritage (cultural, environmental, and traditional resources) and its impact on well-being and on tourism attractiveness.

The project will be based on a concept of well-being tourism that is recognized by the SB Interreg programme and currently being implemented in 5 European countries though the project SB WELL (see lnu.se/wellbeing).

Well-being tourism is, according to this new concept, tourism that supports harmony and balance of body, mind, and soul, for both guests and hosts, in a sustainable interaction with the local community and environment. Hence well-being both builds on and goes beyond sustainability.

Well-being tourism is based on three external pillars, thoroughly related to sustainability: Environment, Economy (incl. circularity), Social (incl. host-visitor interaction), and three internal; Body, Mind, Soul (i.e. integral health). This concept is currently being used to capacitate, support and promote small to medium sized companies in tourism.

Through this EUniWell seed project we will network and explore the possibilities of joint training and policy development building on this concept. A few of the topics that will be included are the value of connection that tourism brings and how it has changed over time, connection between people, to different cultures, and to places; the value of experiences for personal growth, in particular for young people (such as students).

Our network will also explore the feasibility of implementing a student experience exchange on BSc/MSc level on the topic of land policy/ management related to well-being tourism and places in rural locations. A foreign experience in regions having different traditions in the management of local resources will represent a fundamental training activity for students, besides sharing different perspectives and cultural background.

The planned agreement will bring the added value of facilitating Erasmus mobility and the development of similar programs in other disciplines. A first step in this direction will be a summer school in Florence 2021 where a module on Well-being tourism will be facilitated by the Linnaeus university.

EUniWell logo
Wellbeing tourism logo