Project: International guest professor in data driven business innovation
The research project aims to facilitate businesses that focus on using data as their primary resource to create new value proposition for their customers and new business models in the circular economy.
Project information
Project manager
Anita Mirijamdotter
Other project members at Linnaeus University
Arianit Kurti, Carsten Sørensen, Fisnik Dalipi, Sadaf Salavati, Soumitra Chowdhury
Participating organisations
Linnaeus University, Copenhagen Business School
Financier
KK-stiftelsen 20230122-H-01
Timetable
1 September 2024 – 31 August 2025
Subject
Informatics (Department of Informatics, Faculty of Technology)
Research groups
Linnaeus Systems Community (LNU-STC), Data Driven Business Innovation Lab
Linnaeus Knowledge environments
Digital Transformations, Green Sustainable Development
More about the project
Over the last decades digital innovation has permeated businesses and society. Digital technologies have become ubiquitous in our daily lives and activities. Further, society and business and industry are becoming increasingly reliant on digital infrastructures; existing business structures and processes are being disrupted.
Digital technologies provide limitless prospects in practically every sector of society. Sensor technology, social media, artificial intelligence have become the sources of enormous volume of data that can be used by business organizations for innovation.
With the growing instances of data driven innovation, more and more businesses are aiming for harnessing the power of data to improve customer relationship, internal operations, and decision making. However, every business has its own challenges. Thus, there is a need to develop strategies to overcome these challenges and to succeed with data driven innovation.
For this project a professor in data driven business development has been recruited to contribute to the ongoing research in this area.
The aim of the professorship is to expand knowledge in three directions:
- developing a model for the emergence and evolution of digital platform boundary resources, as well as developing a framework for platform innovation tactics tailored specifically for small and medium enterprises (SMEs),
- understanding the architectural relationships between digital platforms and infrastructure and
- investigating the paradoxical nature of digital innovation, and how to match the need for business model innovation with rapidly changing digital technology configurations.
The research will be done in close collaboration with local and regional businesses in the Småland Region. A recent survey has identified that the SMEs lack expertise required for business model innovation and hence this lack is a major impediment to their growth. We believe that the professorship position will contribute to the growth of the local SMEs, as well as to larger businesses, by obtaining results that can fulfil socioeconomic purposes.
This research project aims to facilitate businesses that focus on using data as their primary resource to create new value proposition for their customers and new business models in the circular economy. The research activities can help achieve a sustainable digitalization that has a significant impact on the environmental and social issues that really matter for our lives.
Linnaeus University, as reflected in their vision and strategy documents, aspires to be an important driving force in efforts towards a sustainable society. We aim to contribute to this goal by conscientiously integrating data driven business development into our research activities.
The project is part of the research in the Linnaeus Systems Community, Data Driven Business Innovation Lab and the Linnaeus Knowledge Environments Digital Transformations and Green Sustainable Development.