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Project: Post-Pandemic Tourism Development

This interdisciplinary research project studies how stakeholders in the visitor economy make sense of the uncertainty induced by the current COVID-19 pandemic in the short- and long-run through different lenses. The project is supported by The Kamprad Family Foundation and running for one year through September 2021.


The project studies how stakeholders in the visitor economy justify their decisions to deal with the immediate implications of pandemic tourism. The project engages stakeholders in a forward-looking process of scenario development and action-learning to open horizons that envision the present crisis as a chance to work towards a more sustainable future. The project aims to produce results with tangible benefits and practical impact for the visitor economy in South-East Småland in dealing both with the present uncertainty and future crises of a similar nature.


The project is a joint effort by two research groups at Linnaeus University:

  • Archaeology and Heritage Studies Group represented by Cornelius Holtorf
  • Tourism Research Group represented by Stephan Reinhold


A group of dedicated partners from the tourism and heritage sector keep the project grounded in the communities it tries to learn from and aims to contribute to:

  • Attraktiva Oskarshamn AB
  • Blekinge Museum
  • Destination Kalmar
  • Ekerum Golf & Resort AB
  • Kalmar Kommun (Culture and Leisure)
  • Kalmar Salen
  • Kalmar Läns Museum
  • Mörbylånga Kommun
  • Ölands Museum
  • Region Kalmar Län


For more information, contact the project leaders: