Project: Post-Pandemic Tourism Development

This interdisciplinary research project studies how stakeholders in the visitor economy make sense of the uncertainty induced by the current COVID-19 pandemic in the short- and long-run through different lenses. The project is supported by The Kamprad Family Foundation and running for one year through September 2021.

Purpose

The project studies how stakeholders in the visitor economy justify their decisions to deal with the immediate implications of pandemic tourism. The project engages stakeholders in a forward-looking process of scenario development and action-learning to open horizons that envision the present crisis as a chance to work towards a more sustainable future. The project aims to produce results with tangible benefits and practical impact for the visitor economy in South-East Småland in dealing both with the present uncertainty and future crises of a similar nature.

Team

The project is a joint effort by two research groups at Linnaeus University:

Archaeology and Heritage Studies Group represented by Cornelius Holtorf
Tourism Research Group represented by Stephan Reinhold

Publications

Reinhold, S. and Holtorf, C, with contributions by A. Högberg, P. Pettersson Löfquist, and M. Strzelecka (2023) Post-Pandemic Tourism Development. Project report. Kalmar: Linnaeus University. Available at https://urn.kb.se/resolve?urn=urn:nbn:se:lnu:diva-123948. 29 pp.

Reinhold, S., Strzelecka, M., & Pettersson Löfquist, P. (2022). Managerial sensemaking in tourist destinations: Riding the COVID rollercoaster. Paper presented at the 5th Advances in Destination Management Forum, June 8-10, 2022, Kalmar, Sweden. Available at https://urn.kb.se/resolve?urn=urn:nbn:se:lnu:diva-123284.

Holtorf, C. (2020) Post-Corona Archaeology: Creating a New Normal? The European Archaeologist 66 (autumn 2020), 18-23. Available at https://www.e-a-a.org/EAA/Publications/Tea/Tea_66/Keynote/EAA/Navigation_Publications/Tea_66_content/Keynote.aspx

Holtorf, C. (2021) “Post-Pandemic Tourism Development for the Long-Term.” Paper presented in the session “COVID-19: Assessing the Impact and Planning for a Different Future for Archaeological Heritage Tourism” at the virtual 26th Annual Meeting of the European Association of Archaeologists, Kiel, Germany (September 2021)

Holtorf, C. (2022) Archaeology and Cultural Heritage Beyond Quarantine: Reflections from Sweden on Covid-19 and Its Consequences. Revista de Arqueologia 35(1), 53-68. Available at https://revista.sabnet.org/index.php/sab/article/view/958

Högberg, A. and Holtorf, C. (n.d.) Future Workshops: Developing Futures Literacy in Cultural Heritage Practices. Manuscript in preparation.

Partners

A group of dedicated partners from the tourism and heritage sector keep the project grounded in the communities it tries to learn from and aims to contribute to:

Attraktiva Oskarshamn AB
Blekinge Museum
Destination Kalmar
Ekerum Golf & Resort AB
Kalmar Kommun (Culture and Leisure)
Kalmar Salen
Kalmar Läns Museum
Mörbylånga Kommun
Ölands Museum
Region Kalmar Län