Project: Wellbeing Tourism in the South Baltic Region – Guidelines for Good Practices & Promotion

More about the project

Linnaeus University is the main partner in this EU project with focus on wellbeing tourism. Wellbeing tourism is based on sustainability, but it is also a holistic concept that includes wellbeing for the visitor, but also for the actor and the society that provide the services. It includes wellbeing on a physical, mental and spiritual level. Wellbeing is a state of balance and harmony.

The project is about making it easier for entrepreneurs within tourism to offer products and services within wellbeing, and to highlight coastal areas in the South Baltic region as attractive destinations for this type of tourism.

We will start by outlining the concept wellbeing tourism more clearly and to make tailor-made versions for the South Baltic region and for the local regions. We will develop guiding material on, for instance, what criteria must be met in order for the products and services to be considered wellbeing products and services, and how these can be marketed in a good way.

What is more, we will gather actors who wish to learn more and become engaged in wellbeing. Entrepreneurs will have the possibility to get counselling and attend seminars and study trips. We will also create a web-based wellbeing atlas to inform people where it is possible to experience wellbeing recreation.

Expected results are, among other things, that the awareness about wellbeing increases, that more entrepreneurs within tourism venture into sustainability and health-promoting recreation, that we get more visitors to our fantastic nature and culture areas and that these visits take place during a larger part of the year than today.

Financier