Project: Wellbeing Tourism in the South Baltic Region – Guidelines for Good Practices & Promotion

Facts about the project

Project manager: Lali Lindell
Project members at Linnaeus University: Setayesh Sattari, Stefan Lagrosen, Valentina Vasicheva and Stephanie Verstift
Swedish collaboration partners: Energy Agency for Southeast Sweden Ltd.; County Administrative Board Kalmar; Kalmarsund promotion; Borgholm municipality and Öland's tourism.
International collaboration partners: Pomerania Development Agency, Poland; EUCC Baltic Office, Lithuania; Tourism Association Vogelpark region Recknitzal, Germany; Danish Tourism Innovation, Denmark; Klaipeda State University of Applied Sciences, Lithuania; Professor Brynon Synak Pomerania Research Institute, Poland; and a number of so-called associated partners.
Advisors: Amandeep Singh, MSc, Yogi; Paulo Moreira, PhD, Atlantica University & Director for Princeton Healthcare International Europe.
Project budget: 2.495.866 Euro
Financiers: The project is financed by the European Regional Development Fund (ERDF) under the Interreg South Baltic Programme 2014–2020.
Time period: July 1, 2018–December 31, 2022
Theme: Environmental science, tourism, and marketing

More about the project

Linnaeus University is the main partner in this EU project with focus on wellbeing tourism. Wellbeing tourism is based on sustainability, but it is also a holistic concept that includes wellbeing for the visitor, but also for the actor and the society that provide the services. It includes wellbeing on a physical, mental and spiritual level. Wellbeing is a state of balance and harmony.

The project is about making it easier for entrepreneurs within tourism to offer products and services within wellbeing, and to highlight coastal areas in the South Baltic region as attractive destinations for this type of tourism.

We will start by outlining the concept wellbeing tourism more clearly and to make tailor-made versions for the South Baltic region and for the local regions. We will develop guiding material on, for instance, what criteria must be met in order for the products and services to be considered wellbeing products and services, and how these can be marketed in a good way.

What is more, we will gather actors who wish to learn more and become engaged in wellbeing. Entrepreneurs will have the possibility to get counselling and attend seminars and study trips. We will also create a web-based wellbeing atlas to inform people where it is possible to experience wellbeing recreation.

Expected results are, among other things, that the awareness about wellbeing increases, that more entrepreneurs within tourism venture into sustainability and health-promoting recreation, that we get more visitors to our fantastic nature and culture areas and that these visits take place during a larger part of the year than today.


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