Project: Where Art Is: The Role of Art in the Visitor Economy
Creativity, imagination and innovation, materialized in art, design and crafts, have the potential to shape a unique character of a place, a potential that also can be a unique resource to the visitor economy. Art, design and crafts create discrete qualities as visitor attractions and visitor flows to the benefit of the entrepreneurial tourism and hospitality business. This refers to the project’s basic tenet that art, design and craft are important local visitor attractions for the tourism and hospitality business network, while not gaining from the visit economy to the extent that make them resilient and sustainable. With a more profound integration in the visitor economy and with new strategic operative tools in place, it is the aim of the project to find fruitful supportive solutions and redistributive mechanisms that sustain and develop both local visitor economies and the attraction of art.