paint and brushes

Project: Where Art Is: The Role of Art in the Visitor Economy

Creativity, imagination and innovation, materialized in art, design and crafts, have the potential to shape a unique character of a place, a potential that also can be a unique resource to the visitor economy. Art, design and crafts create discrete qualities as visitor attractions and visitor flows to the benefit of the entrepreneurial tourism and hospitality business. This refers to the project’s basic tenet that art, design and craft are important local visitor attractions for the tourism and hospitality business network, while not gaining from the visit economy to the extent that make them resilient and sustainable. With a more profound integration in the visitor economy and with new strategic operative tools in place, it is the aim of the project to find fruitful supportive solutions and redistributive mechanisms that sustain and develop both local visitor economies and the attraction of art.

Project information

Project manager
Per Pettersson Löfquist
Other project members
Rikke Brandt Broegaard, Centrum för regional- och turismeforskning, Bornholm, Denmark
Participating organizations
Centrum för regional- och turismforskning, Bornholm, Denmark; Makers' Island, Bornholm, Denmark; Det Kongelige Akademi, Bornholm, Denmark; Nida Art Colony, Vilnius Academy of Arts, Lithuania; Baltic Cultural Center, Gdansk, Poland; Guldborgsund kommune, Denmark; Tourism Association Vorpommern, Germany; Culture Factory, Klaipeda, Lithuania; Destination Glasriket, Sweden
Financier
Svenska Institutet
Timetable
1 sep 2021 – 31 dec 2022
Subject
Tourism Management, School of Business and Economics

More about the project

Creativity, imagination and innovation, materialized in art, design and crafts, have the potential to shape a unique character of a place, a potential that also can be a unique resource to the visitor economy. Art, design and crafts create discrete qualities as visitor attractions and visitor flows to the benefit of the entrepreneurial tourism and hospitality business.

This refers to the project’s basic tenet that art, design and craft are important local visitor attractions for the tourism and hospitality business network, while not gaining from the visit economy to the extent that make them resilient and sustainable. With a more profound integration in the visitor economy and with new strategic operative tools in place, it is the aim of the project to find fruitful supportive solutions and redistributive mechanisms that sustain and develop both local visitor economies and the attraction of art.