generic project image

Project: This is a chair!

What does the process look like when a company develops design furniture for an international market? It is, of course, possible to make an accurate description concerning product development, production and marketing. The process requires collaboration between many different professions, areas of knowledge and practices. One starting point for the research project This is a chair is to increase the understanding of and insight into all the collaborations, actions and interactions that take place in such a process.

Facts about the project

Project manager
Pär Strandberg, doctoral student, Linnaeus University

Other project members
Per Servais, professor, international business, Linnaeus University
Niklas Åkerman, senior lecturer, international business, Linnaeus University

Participating organisations
Linnaeus University, Interior Cluster Sweden AB

Financier
Linnaeus University

Timetable
2017–2022

Subject
Marketing, international business (department of marketing, school of business and economics, Linnaeus University)

More about the project

Research within the subject internationalisation and international affairs highlights learning as key for both expansion and growth. There is also evidence that learning takes place both within and between companies. Through interactions, actions and intentions, the basis for learning between people and between companies is formed.

Another insight to which this research has contributed is basically a better understanding of the company in a larger market context. Here the terms network and cluster are central. Creating conditions for growth is based on relations, the use of different types of knowledge and the ability to convert technical skills to practical ability.

Together with Interior Cluster Sweden AB we want to create a deeper understanding for all the activities, interactions and actions that lead to internationalisation.

What are the workspaces and contexts that individuals and companies learn to internationalise?

How can companies, through actions, convert technical knowledge into practical abilities?

What actors are really involved in a learning process?

All these questions raise great curiosity, where the follow-up research can contribute with insight and understanding together with professional individuals and companies.