Gunilla Bradley Centre for Digital Business

The Gunilla Bradley Centre for Digital Business constitutes a union of researchers from several faculties and their departments at Linnaeus University, aimed to conduct novel research within the theme digital business.

Our research

New technologies transform conditions

The background is the enormous development and adoption of the various digital technologies which in turn tend to transform the basic conditions for business conduct. The use of digital technologies may give rise to new forms of business models, such as Skype, Facebook, Spotify, Uber and Airbnb. Innovative uses of digital technologies enable economic value creation in a manner that was not possible prior to the advent of these technologies – one dramatic illustration is the company Apple, whose market value was larger than Sweden's Gross National Product.

The centre is named after a true research pioneer: Dr Gunilla Bradley, professor emerita at the Royal Institute of Technology. Born and raised in Småland-ish Högsby, Professor Bradley started her first study of the digitalization of workplaces already in the 1970's.

The Gunilla Bradley Centre for Digital Business is characterized by a high degree of interdisciplinary research and close relations with the business community. This in turn shall secure that research conducted by the center manifests high relevancy and that its results are provided to those who need it most: businesses that digitalize.The research center is unique in its form, size and focus in Sweden.

Research focus

How can it be that the market value of Facebook is approximately$ 300 billion, while the century-old company Kodak filed for bankruptcy followed by reconstruction in 2012? At the same time, the newly-established company Instagram was acquired for $ 1 billion, even though it was less than a year old and had only a dozen employees! Basically, all these companies did information logistics. Similar situations may be found in other industries, such as music and film distribution (with Spotify or Netflix), newspapers and magazines, book publishing and software development, and increasingly in such professional services industries as accounting or legal and medical advices. Also traditional companies, such as ABB, General Electric, Siemens, many pharmaceutical companies, and financial services provider, pursue digitalization efforts – some succeed, while others fail.

A key question is therefore: what makes a digital business successful? The quest for plausible answers to this and related questions is the rationale for the research conducted at the Gunilla Bradley Centre for Digital Business, which also translates to its mission: to extend knowledge of the success factors of digital businesses.

News

Industry seminars

The Gunilla Bradley Centre for Digital Business offers industry seminars on various aspects of digital business. These seminars present various research outcomes in a practical manner that shows direct relevance to managers faced with digitalization decisions.

The following presents both passed and forthcoming industry seminars. The seminars are open to everyone to partake and you are most welcome.

Research seminars

The Gunilla Bradley Centre for Digital Business operates a research seminar series that features various scientific aspects of digital business research.

The following list presents both passed and forthcoming research seminars. The seminars are open to everyone to partake and you are most welcome.

2017

 

Spring 2017

Title: Service Logic in Digitalized Product Platforms: Digital Service Innovation in the Vehicle Industry
By
: Dr Soumitra Chowdhury
When
: Thursday 9 February 2017 at 1.15-2.00 pm
Where
: Room B2018, Växjö

Title: Omni-channel – new stage in retail evolution
By: Dr Wojciech Piotriwich, Research Fellow, Tutor in Technology and Operations Management, Oxford Institute of Retail Management – OXIRM, Saïd Business School, University of Oxford
When: Thursday 6 April 2017 at 10.00-12.00 am
Where: B2018, building B, Växjö
More information: Edited book: Supply Chain Design and Management for Emerging Markets, Learning from Countries and Regions. Special issue of Journal of Global Information Technology Management focused on Information Systems in Visegrad group (Czech Rep, Hungary, Slovakia and Poland).

Ongoing research projects

Finalized research projects

Partners and sponsors

It is of utmost importance that all the research conducted by the Gunilla Bradley Centre for Digital Business manifests high relevance for firms, their survival and success, citizens, non-profit organizations, as well as policy makers.

Therefore, the assumed research program, with its portfolio of research projects, was formulated in close cooperation with a number of organizations, to represent their concerns and needs. The majority of research projects conducted have one or more industrial partners.

By means of the close relations with industry and other stakeholders, the majority of research conducted is financially supported by external bodies. Currently, the following organizations are the main supporters:

The Gunilla Bradley Centre for Digital Business is constantly open for and actively seeking new partner engagements aimed at new innovative research and knowledge constitution.

About Gunilla Bradley

The Gunilla Bradley Centre for Digital Business is named after Dr Gunilla Bradley, Professor Emerita at the KTH Royal Institute of Technology, Stockholm.

This naming is a celebration of Dr Bradley's pioneering research achievements, including her studies of the digitalization of workplaces conducted in the 1970's. Professor Bradley has produced numerous research books and articles dealing with the effects of digital technologies adoption, more lately summarised in the so-called 'Convergence Model'. Her scholarly contributions have been recognised with several important awards, including the Namur Award from the International Federation for Information Processing (IFIP).

Currently, Professor Bradley's key concern is moral, namely how to utilize digital technologies to develop peace, democracy, and human wellbeing. Dr Bradley was born in Högsby, a small town in the region of Småland, which is also the region of Linnaeus University.

More information about Professor Gunilla Bradley may be found at Gunillabradley.se.

Staff & contact

Contact

Gunilla Bradley Centre for Digital Business is always seeking new collaborations, both with organizations in need of advice and research partnerships and with other academic institutions.

For further dialogue, please contact:

  • Centre Director: Dr Darek M Haftor, Professor at Linnaeus University
  • Associate Director: Dr Siw Lundqvist, Senior Lecturer at Linnaeus University

Governance

Gunilla Bradley Centre for Digital Business is governed by its Centre Governance Team, which includes four Directors, as follows.

  • Centre Director: Dr Darek M Haftor, Professor at Linnaeus University, is the funding director, holding the overall Centre responsibility and specifically focusing on its research policy
  • Associate Director: Dr Pejvak Oghazi, Senior Lecturer at Linnaeus University, is responsible for the Centre research funding
  • Associate Director: Dr Siw Lundqvist, Senior Lecturer at Linnaeus University, is responsible for the Centre communication
  • Associate Director: Dr John Jeansson, Senior Lecturer at Linnaeus University, is responsible for the Centre operations