Christina Öberg

Christina Öberg

Professor
Department of Marketing and Tourism Studies School of Business and Economics
Save contact Download image

Christina Öberg has a background in leading positions in finance and accounting in the business sector. She received her PhD in 2008 from Linköping University, was appointed Associate Professor (Docent) in 2012 at Lund University, and has been a Professor since 2014. Christina has been a visiting researcher at Harvard University, Stanford University, WU Vienna University, Åbo Academy, Cranfield, University of Leeds, University of Bradford, the University of Florence, the University of Exeter, the University of Manchester, the University of Bath, and in Taiwan. She has authored close to 120 academic journal articles, as well as numerous book chapters and books.

Her research is interest-driven, with a focus on new ways of pursuing business, how markets function, and how they change. Acquisitions, the sharing economy, 3D printing, sustainability, innovation, AI, networks and ecosystems are among the phenomena she has studied, along with questions concerning how business leaders think about a future that does not simply follow from present-day conditions.

Research

“Change is the only constant,” someone is said to have remarked. Yet change tends to be described in terms of trends and their development – not as new patterns, logics and conditions. My research interests concern the conditions for entrepreneurship and changes in markets. What happened when the sharing economy gained traction and companies suddenly found themselves competing with consumers? What do you do if you are a distribution company or subcontractor and 3D printing suggests that firms will bring production back in-house? And how are business leaders’ decisions affected by AI, which, as a decision-making tool, reinforces the view of the future as a continuation of the present, while at the same time creating changes that are not?

On my buzzword list of phenomena that interest me are ecosystems, acquisitions, the sharing economy, innovation, AI, 3D, sustainability and disruption. I am interested in how companies depend on one another, are constrained and reinforced in their beliefs by surrounding actors, generally resist any change they have not initiated themselves, and how we can understand this through perception and logics.

Commissions

As part of Linnaeus University:
Professor/Chair, Marketing and International Business
Chair, Business administation and tourism

External:
Chair, Nordic Academy of Management
Chair, Business Administration in Sweden's Association Council
Board member, the Swedish Textbook Association, and 2 private firms
Member research councils, The Swedish Competition Authority & EFN
Expert, the Swedish Market Court

Responsive header image

We are accredited

The School of Business and Economics at Linnaeus University is accredited by The Association to Advance Collegiate Schools of Business, AACSB. Only 6 percent of the world’s leading business schools achieve this accreditation, making us one of a few schools that are trailblasers in teaching, research, and societal impact.

Read more about AACSB

Publications

Article in journal (Refereed)

Conference paper (Refereed)

Book (Refereed)

Chapter in book (Refereed)

Article in journal (Other academic)

Conference paper (Other academic)

Book (Other academic)

Chapter in book (Other academic)

Article in journal (Other (popular science, discussion, etc.))