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Clarinda Rodrigues

Senior lecturer
Department of Marketing School of Business and Economics
+46480497156
Kalmar Nyckel, Kalmar
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Clarinda is a Senior Lecturer of Marketing and Head of Retail and Service Management Programme at School of Business and Economics.

She is engaged in courses in sensory marketing, shopper marketing, integrated marketing communications and brand management and business relations. Her on-going research projects concern global sensory branding in the field of places, luxury and consumer goods. More especially, it has a focus in understanding the impact of multi-sensory brand experiences on both brand love and brand hate. Furthermore, her research aims at developing a framework for brand-building strategies from a sensory perspective.

She is member of the Sensory Marketing Research Group and the Sensory Studies Research Directory. She is also an experienced international marketing consultant and branding strategist, having worked in several firms before joining the Academia. Regular speaker at academic and business conferences about sensory branding and marketing.

Publications

Article in journal (Refereed)

Conference paper (Refereed)

Chapter in book (Refereed)

Article in journal (Other academic)

Chapter in book (Other academic)

Doctoral thesis, monograph (Other academic)

Manuscript (preprint) (Other academic)