Hans Allmér
Senior Lecturer
Department of Marketing and Tourism Studies
School of Business and Economics
My work consists of teaching in marketing, commerce and business. It also includes research and collaboration with the surrounding society as well as commissioned education that involves developing academic skills of employees in the private and public sectors.
I hold a PhD at Åbo Akademi, Åbo (Turku), Finland. My research focuses on marketing and information systems / information technology (IS / IT). This includes research on service, servicescape, digital servicescape, and digital wellness services.
We are accredited
The School of Business and Economics at Linnaeus University is accredited by The Association to Advance Collegiate Schools of Business, AACSB.
Publications
Article in journal (Refereed)
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Allmér, H., Marcusson, L. (2018). Altruistic young elderly in Sweden : a pilot study. International Journal of Business and Management Invention (IJBMI). 7 (5). 66-79.
Status: Published
Conference paper (Refereed)
- Sell, A., Jeansson, J., Helmefalk, M., Allmér, H., Marcusson, L. (2023). Conceptualizing information systems as biological ecosystems - a ”new” vocabulary for speaking of information systems. 36th Bled eConference – Digital Economy and Society: The Balancing Act for Digital Innovation in Times of Instability : June 25 – 28, 2023, Bled, Slovenia, Conference Proceedings. 647-662.
- Allmér, H. (2018). Digital wellness services' servicescape for young elderly. 31th Bled eConference Digital Transformation - Meeting the Challanges,Conference Proceedings. 159-170.
- Allmér, H., Råberg, M. (2013). Young-elderly and digital use. .
- Allmér, H., Råberg, M. (2013). Young-elderly and digital services. .
Chapter in book (Refereed)
- Allmér, H. (2014). E-servicescape is Plausible. IRIS Selected Papers of the Information Systems Research Seminar in Scandinavia : Issue nr 5 (2014). IRIS Association.
Book (Other academic)
- Allmér, H., Marcusson, L. (2022). Storytelling : Strukturerat berättande från lägerelden till det digitala rummet. Lund, Studentlitteratur AB.
Chapter in book (Other academic)
- Allmér, H. (2020). Servicescape Is. Utilizing Gamification in Servicescapes for Improved Consumer Engagement. Hershey, IGI Global. 1-23.
- Allmér, H. (2013). Marknadsföring i företag : Låtsaskunder. Marknadsföring : Teori, strategi och praktik. Harlow, England, Pearson Education Academic Publisher. 343-343.
- Allmér, H. (2013). Marknadsföring i företag : Mystery Shopping. Marknadsföring : Teori, strategi och praktik. Harlow, England, Pearson Education Academic Publisher. 338-338.
- Allmér, H. (2011). Mystery shopping. Principles of Marketing : Swedish edition. Harlow, England, Pearson Education Academic Publisher. 350-351.
- Allmér, H. (2011). Phantom shoppers. Principles of Marketing : Swedish Edition. Harlow, England, Pearson Education Academic Publisher. 360.
Doctoral thesis, comprehensive summary (Other academic)
- Allmér, H. (2018). Servicescape for Digital Wellness Services for Young Elderly. Doctoral Thesis. Åbo, Åbo Akademi University Press. 236.
Book (Other (popular science, discussion, etc.))
- Manniche, J., Topsø Larsen, K., Brandt Broegaard, R., Holland, E., Dziadkiewicz, A., et al. (2017). Destination: A circular tourism economy : a handbook for transitioning toward a circular economy within the tourism and hospitality sectors in the South Baltic Region. Denmark, Centre for Regional and Tourism Research.