Hans Lundberg

Hans Lundberg

Senior lecturer
Department of Management School of Business and Economics
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30+ years of experience in building things, forming structures, leading people, negotiating cognitive schematas, materialising the not yet realised, leading open-ended processes, and managing vagueness as a productive resource.


Most things related to entrepreneurship, innovation and management.


Research focus on early stage venturing characterised by vague gestations, communicative entrepreneurship, competing logics, goal conflicts, stakeholder friction and resource constraints in contexts with distinct-to-high degree of ambiguity, uncertainty and risk (e.g., financial, political, relational, social, personal).

Theoretical focus on context, model building and conceptual history.

Empirical focus on emerging markets, family firms, Mexico, sports, hybrid contexts and not-for-profit organisations.

Innovation- and impact-wise, gestation activities in venture emergence can be process or outcome oriented. Both orientations are important. More process oriented before, more outcome orieted nowadays. Track record matters, the rest is rust and stardust. 


Accreditations manager

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We are accredited

The School of Business and Economics at Linnaeus University are accredited by The Association to Advance Collegiate Schools of Business; AACSB. 

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Selected publications

Article in journal (Refereed)

Article in journal (Other academic)

Article, book review (Refereed)

Article, book review (Other academic)

Doctoral thesis, monograph (Other academic)

Chapter in book (Refereed)

Chapter in book (Other academic)

  • Villanueva, C., Lundberg, H. (2010). Presentation. Rewriting relational aesthetics : relational strategies in artistic research and practice in mexico and sweden 2006-2007. Alingsås, Son of hotta. 1-4.
  • Lundberg, H., Ramírez-Pasillas, M. (2007). Bengtember. Den lekande farbrorn : vänbok med anledning av Bengt Johannisson 65 år. Växjö, Växjö University. 39-41.
  • Lundberg, H. (2005). Entreprenörskap i kulturarvssektorn. Affärsidéer, varumärkesbyggande och storytelling : nya sätt att använda kulturarvet : [rapport från ISKA:s konferens i Sundsvall 20-21 oktober 2004]. Härnösand, ISKA - Ramprogrammet för industrisamhällets kulturarv. 58-64.

Chapter in book (Other (popular science, discussion, etc.))

Conference paper (Refereed)

Conference paper (Other academic)

Report (Other academic)

Collection (editor) (Refereed)

Other (Other (popular science, discussion, etc.))