30+ years of experience in building things, forming structures, leading people, negotiating cognitive schematas, materialising the not yet realised, leading open-ended processes, and managing vagueness as a productive resource.
Teaching
Most things related to entrepreneurship, innovation and management.
Research
Research focus on early stage venturing characterised by vague gestations, communicative entrepreneurship, competing logics, goal conflicts, stakeholder friction and resource constraints in contexts with distinct-to-high degree of ambiguity, uncertainty and risk (e.g., financial, political, relational, social, personal).
Theoretical focus on context, model building and conceptual history.
Empirical focus on emerging markets, family firms, Mexico, sports, hybrid contexts and not-for-profit organisations.
Innovation- and impact-wise, gestation activities in venture emergence can be process or outcome oriented. Both orientations are important. More process oriented before, more outcome orieted nowadays. Track record and relations/networks matters, the rest is rust and stardust.
We are accredited
The School of Business and Economics at Linnaeus University is accredited by The Association to Advance Collegiate Schools of Business, AACSB.
Publications
Selected publications
- Ramirez-Pasillas, M., Lundberg, H. (2024). Next Generation. Elgar Encyclopedia of Family Business. Cheltenham, Edward Elgar Publishing. 312-316.
- Ramírez-Pasillas, M., Saari, U.A., Lundberg, H. (2023). Business Groups Owned by Family and Sustainability Embeddedness : Understanding the Family Sustainability Spectrum. The Palgrave Handbook of Managing Family Business Groups. Palgrave Macmillan. 429-457.
- Lundberg, H. (2022). Radically Overperforming Women Entrepreneurs in Mexico City : Alimentos Para Todos as a High Impact Social Innovation Case. Research Handbook on Women's Entrepreneurship and Value Creation. Cheltenham, Edward Elgar Publishing. 327-344.
- Ramirez-Pasillas, M., Lundberg, H. (2022). Corporate Social Venturing : An Agenda for Researching the Social Dimension of Corporate Venturing by Family Owned Businesses. Research Anthology on Strategies for Maintaining Successful Family Firms. Hershey, IGI Global. 47-66.
-
Ramirez-Pasillas, M., Lundberg, H., Nordqvist, M. (2021). Next generation external venturing practices in family owned businesses. Journal of Management Studies. 58 (1). 63-103.
Status: Published - Ramirez-Pasillas, M., Lundberg, H., Villanueva Ulfgard, R. (2021). Las Empresas Multinacionales Suecas por la Inclusión de Género en México : Juntos Construyendo la Sostenibilidad Social Corporativa. Reporte Final. SESIRI. 187.
-
Lundberg, H. (2020). A conceptual framework for social entrepreneurship and social innovation in Mexico. Entretextos. 11 (33). 20-37.
Status: Published - Lundberg, H., Ramirez-Pasillas, M. (2020). The other within as entrepreneurial agency for subsistence entrepreneurs. Entrepreneurship and the community : a multidisciplinary perspective on creativity, social changes and business. Cham, Springer. 7-27.
- Lundberg, H., Sutherland, I., Penzenstadler, B., Blazek, P., Habicht, H. (2017). "La Chispa de la Ciudad de Mexico" : Co-creation of Organizational Innovations and Its Implications for Managing Innovation. MANAGING COMPLEXITY. 287-300.
- Lundberg, H. (2017). Underhållningsidrottens potentiella samhällsnytta. Idrottens samhällsnytta : en vetenskaplig översikt av idrottsrörelsens mervärden för individ och samhälle. Stockholm, Riksidrottsförbundet. 160-179.
- Lundberg, H., Ramírez-Pasillas, M., Högberg, A. (2016). Towards a Conceptual Model for Heritagepreneurship and Regional Development. Tourism and Culture in the Age of Innovation. 23-40.
- Johannisson, B., Lundberg, H., Ramirez-Pasillas, M. (2015). Practicing enactive research to widen the space of opportunity in entrepreneuring. Proceedings of the 29th Annual Conference on Research in Entrepreneurship and Small Business.
-
Lundberg, H., Sutherland, I., Blazek, P., Penzenstadler, B., Habicht, H. (2014). The emergence of creativity, innovation and leadership in micro-level social interactions and how to research it. International Journal of Industrial Engineering and Management. 5 (4). 221-232.
Status: Published - Spieth, P., Lundberg, H., Matzler, K. (2014). Special Issue on Business Model Innovation. InderScience Publishers.
- Villanueva, C., Lundberg, H. (2010). Rewriting relational aesthetics : relational strategies in artistic research and practice in Mexico and Sweden 2006-2007. Alingsås, Son of hotta. 211.
- Lundberg, H. (2009). Kommunikativt entreprenörskap : Underhållningsidrott som totalupplevelse före, under och efter formeringen av den svenska upplevelseindustrin 1999-2008. Doctoral Thesis. Växjö, Växjö University Press. 274.
- Lundberg, H. (2007). Sports as entertainment : a case of kitsch in the experience economy. Entrepreneurship and the experience economy. Copenhagen, Copenhagen Business School Press. 181-207.
- Lundberg, H. (2006). Lärare som entreprenörer : Lunda Nova Näringslivscenters entreprenörskapsprogram för barn och unga 2002-2005. 51.
-
Lundberg, H. (2005). Masskommunicerad underhållningsidrott som koncentrerad livsförenkling : om idrottens konceptuella gränser och begränsningar. Idrottsforum.org/Nordic sport science forum. (2005-03-22). 1-15.
Status: Published - Johannisson, B., Lundberg, H. (2002). Entrepreneurship as Breaking and Making Sense : Learning Beyond Boundaries. RENT XVI Conference Proceedings Vol 1. 47-71.
- Lundberg, H. (2002). Historieberättande entreprenörer. Konsten att lära och viljan att uppleva : historiebruk och upplevelsepedagogik vid Foteviken, Medeltidsveckan och Jamtli. Växjö, Växjö University. 192-229.
Article in journal (Refereed)
-
Ramirez-Pasillas, M., Lundberg, H., Nordqvist, M. (2021). Next generation external venturing practices in family owned businesses. Journal of Management Studies. 58 (1). 63-103.
Status: Published -
Lundberg, H. (2020). A conceptual framework for social entrepreneurship and social innovation in Mexico. Entretextos. 11 (33). 20-37.
Status: Published -
Lundberg, H., Sutherland, I., Blazek, P., Penzenstadler, B., Habicht, H. (2014). The emergence of creativity, innovation and leadership in micro-level social interactions and how to research it. International Journal of Industrial Engineering and Management. 5 (4). 221-232.
Status: Published -
Spieth, P., Lundberg, H., Matzler, K. (2014). Editorial : Business model innovation from an entrepreneurial perspective. International Journal of Entrepreneurship and Innovation Management. 18 (4). 261-265.
Status: Published
Article in journal (Other academic)
-
Alpenberg, J., Lundberg, H. (2006). Arenainvesteringar i Sverige : rationella processer och samhällelig legitimering i internationell belysning. Svensk Idrottsforskning : Organ för Centrum för Idrottsforskning. 15 (4). 9-11.
Status: Published -
Lundberg, H. (2005). Masskommunicerad underhållningsidrott som koncentrerad livsförenkling : om idrottens konceptuella gränser och begränsningar. Idrottsforum.org/Nordic sport science forum. (2005-03-22). 1-15.
Status: Published
Article, book review (Refereed)
-
Lundberg, H., Ramirez-Pasillas, M. (2019). Entrepreneurship, Context and History: Western European Entrepreneurship Fundamentals Revealed in Magistral Book by Leo-Paul Dana : Dana Léo-Paul, World Scientific Publishing Europe, London, 2018, p. 544, ISBN: 9781783267934. Journal of Enterprising Communities : People and Places in the Global Economy. Emerald Group Publishing Limited. 13 (3). 412-414.
Status: Published
Article, book review (Other academic)
-
Lundberg, H. (2023). A Most Welcome Publication with Mostly Fine Chapters Contributing to Sport Development in Theory and in Practice. Idrottsforum.org/Nordic sport science forum. Malmö University. (May 30).
Status: Published -
Lundberg, H. (2022). Few Flickering Lights in an Otherwise Overwhelming Darkness. Idrottsforum.org/Nordic sport science forum. Malmö universitet. (2022-01-27).
Status: Published -
Lundberg, H. (2017). A much needed and very welcome contribution to balance the North American dominance in European sport management syllabuses. Idrottsforum.org/Nordic sport science forum. (2017-06-15).
Status: Published -
Lundberg, H. (2014). Important milestone in the development of sport business research. Idrottsforum.org/Nordic sport science forum. idrottsforum.org. (2014-09-09).
Status: Published -
Lundberg, H. (2012). Marknadsanpassning av Torkildsens fritidsforskning. Idrottsforum.org/Nordic sport science forum. idrottsforum.org. (2012-12-05).
Status: Published -
Lundberg, H. (2011). Föråldrad syn på sport management. Idrottsforum.org/Nordic sport science forum. idrottsforum.org. (2011-03-09).
Status: Published -
Lundberg, H. (2011). Ekonomikunskap eftersatt i svensk idrott. Idrottsforum.org/Nordic sport science forum. idrottsforum.org. (2011-03-30).
Status: Published -
Lundberg, H. (2010). Ris och ros till arenarapport. Idrottsforum.org/Nordic sport science forum. idrottsforum.org. (2010-03-31).
Status: Published -
Lundberg, H. (2007). Idrottsekonomisk lärobok. Idrottsforum.org/Nordic sport science forum. idrottsforum.org. (2007-11-07).
Status: Published -
Lundberg, H. (2007). Kunskapsfältet Sport Marketing : en lägesbeskrivning. Idrottsforum.org/Nordic sport science forum. idrottsforum.org. (2007-10-24).
Status: Published -
Lundberg, H. (2006). Fyra böcker om sport management : en kritisk läsning. Idrottsforum.org/Nordic sport science forum. idrottsforum.org. (2006-12-13).
Status: Published -
Lundberg, H. (2005). Läsvänlig på gränsen till infantilisering. Idrottsforum.org/Nordic sport science forum. idrottsforum.org. (2005-04-05).
Status: Published -
Lundberg, H. (2005). Marknadsföring av idrott. Idrottsforum.org/Nordic sport science forum. idrottsforum.org. (2005-06-06).
Status: Published
Doctoral thesis, monograph (Other academic)
- Lundberg, H. (2009). Kommunikativt entreprenörskap : Underhållningsidrott som totalupplevelse före, under och efter formeringen av den svenska upplevelseindustrin 1999-2008. Doctoral Thesis. Växjö, Växjö University Press. 274.
Chapter in book (Refereed)
- Ramirez-Pasillas, M., Lundberg, H. (2024). Next Generation. Elgar Encyclopedia of Family Business. Cheltenham, Edward Elgar Publishing. 312-316.
- Ramírez-Pasillas, M., Saari, U.A., Lundberg, H. (2023). Business Groups Owned by Family and Sustainability Embeddedness : Understanding the Family Sustainability Spectrum. The Palgrave Handbook of Managing Family Business Groups. Palgrave Macmillan. 429-457.
- Lundberg, H. (2022). Radically Overperforming Women Entrepreneurs in Mexico City : Alimentos Para Todos as a High Impact Social Innovation Case. Research Handbook on Women's Entrepreneurship and Value Creation. Cheltenham, Edward Elgar Publishing. 327-344.
- Ramirez-Pasillas, M., Lundberg, H. (2022). Corporate Social Venturing : An Agenda for Researching the Social Dimension of Corporate Venturing by Family Owned Businesses. Research Anthology on Strategies for Maintaining Successful Family Firms. Hershey, IGI Global. 47-66.
- Lundberg, H. (2021). Embedding, Empowering and Enlarging the Agency for Genuine Mexican Entrepreneurs. Ser Emprendedor en el México del Siglo XXI. Jönköping, Sweden, SESIRI. 1-9.
- Pellegrini, M., Gnan, L., Lundberg, H., Raith, M., Songini, L., et al. (2020). Introduction. European entrepreneurship research and practice : a multifaceted effort towards integration of different perspectives. Charlotte, USA, Information Age Publishing. I-III.
- Lundberg, H. (2020). Integrar, Empoderar y Expandir el Campo de Acción de Genuinos Emprendedores Mexicanos. Ser Emprendedor en el México del Siglo XXI. Toluca, Mexica, Ibero-American University. 17-24.
- Lundberg, H., Ramirez-Pasillas, M. (2020). The other within as entrepreneurial agency for subsistence entrepreneurs. Entrepreneurship and the community : a multidisciplinary perspective on creativity, social changes and business. Cham, Springer. 7-27.
- Ratten, V., Ramirez-Pasillas, M., Lundberg, H. (2020). Managing sustainable innovation. Managing sustainable innovation. London, Routledge. 1-10.
- Lundberg, H., Ramírez-Pasillas, M., Ratten, V. (2020). Social Innovation in Emerging Economies and Developing Countries. Social Innovation of New Ventures : Achieving Social Inclusion and Sustainability in Emerging Economies and Developing Countries. Abingdon, UK & New York, USA, Routledge. 3-13.
- Ramirez-Pasillas, M., Lundberg, H. (2019). Corporate Social Venturing : An Agenda for Researching the Social Dimension of Corporate Venturing by Family-Owned Businesses. Handbook of Research on Entrepreneurial Leadership and Comptetitive Strategy in Family Business. Hershey, IGI Global. 173-192.
- Ramirez Pasillas, M., Uwase, E., Lundberg, H. (2019). Contextualizing sustainability in water project management : the case of Bugesera District, Rwanda. Efficiency, equity and well-being in selected African countries. Springer. 277-306.
- Ramirez-Pasillas, M., Lundberg, H., Umuhire, S. (2018). Entrepreneurship Policy for the Health Sector in Rwanda : A Quest for Contextual Social Inclusion. African Entrepreneurship : Challenges and Opportunities for Doing Business. Cham, Palgrave Macmillan. 289-324.
- Lundberg, H. (2017). Underhållningsidrottens potentiella samhällsnytta. Idrottens samhällsnytta : en vetenskaplig översikt av idrottsrörelsens mervärden för individ och samhälle. Stockholm, Riksidrottsförbundet. 160-179.
- Lundberg, H. (2017). The discursive formation of 'seriousness' in the ship canal rat race between Panama, Mexico and Nicaragua. Contextualizing entrepreneurship in emerging economies and developing countries. Edward Elgar Publishing. 105-128.
- Ramirez-Pasillas, E., Lundberg, H. (2017). Contextualizing Entrepreneurship as an Antidote to Institutional Evangelizing : Diezmo and Informal Contract Commissions in Mexico. Contextualizing Entrepreneurship in Emerging Economies and Developing Countries. Cheltenham, Edward Elgar Publishing. 80-91.
- Lundberg, H. (2014). Introduction: advancing European entrepreneurship research : a note on the formation and growth of the SIG entrepreneurship of EURAM. Advancing European entrepreneurship research : entrepreneurship as a working attitude, a mode of thinking and an everyday practice. Charlotte, Information Age Publishing.
- Lundberg, H. (2010). A theory of creative decision making : potential implications for relational aesthetics and artistic research in [arte fika]. Rewriting relational aesthetics : relational strategies in artistic research and practice in Mexico and Sweden 2006-2007. Alingsås, Son of hotta. 71-86.
- Lundberg, H. (2007). Sports as entertainment : a case of kitsch in the experience economy. Entrepreneurship and the experience economy. Copenhagen, Copenhagen Business School Press. 181-207.
- Lundberg, H. (2002). Historieberättande entreprenörer. Konsten att lära och viljan att uppleva : historiebruk och upplevelsepedagogik vid Foteviken, Medeltidsveckan och Jamtli. Växjö, Växjö University. 192-229.
Chapter in book (Other academic)
- Villanueva, C., Lundberg, H. (2010). Presentation. Rewriting relational aesthetics : relational strategies in artistic research and practice in mexico and sweden 2006-2007. Alingsås, Son of hotta. 1-4.
- Lundberg, H., Ramírez-Pasillas, M. (2007). Bengtember. Den lekande farbrorn : vänbok med anledning av Bengt Johannisson 65 år. Växjö, Växjö University. 39-41.
- Lundberg, H. (2005). Entreprenörskap i kulturarvssektorn. Affärsidéer, varumärkesbyggande och storytelling : nya sätt att använda kulturarvet : [rapport från ISKA:s konferens i Sundsvall 20-21 oktober 2004]. Härnösand, ISKA - Ramprogrammet för industrisamhällets kulturarv. 58-64.
Chapter in book (Other (popular science, discussion, etc.))
- Lundberg, H. (2011). Organizing creativity through liminal management : the case of the Swedish experience industry. Leadership talks : unifying leadership in a post crisis world. Noordwijk, The Netherlands, de Baak Management Institute. 47-57.
Conference paper (Refereed)
- Lundberg, H., Ramirez-Pasillas, M., Nordqvist, M. (2018). The Other Within as Entrepreneurial Agency. Presented at the 3rd Entrepreneurship as Practice (EaP) Conference, Växjö, Sweden, April 18-19, 2018.
- Lundberg, H., Ramirez-Pasillas, M., Ramirez-Pasillas, E. (2018). Contextualized studies in entrepreneurship : the use of bribes in a developing context. Presented at the 1st European Institute for Advanced Studies in Managment (EIASM) Workshop on "Entrepreneurship: Culture and Institutions", Warsaw, Poland, May 10-11, 2018.
- Ramirez-Pasillas, M., Lundberg, H., Nordqvist, M. (2018). Everyday Practices of Corporate Venturing. 78th Annual Meeting of the Academy of Management, AOM 2018.
- Lundberg, H., Sutherland, I., Penzenstadler, B., Blazek, P., Habicht, H. (2017). "La Chispa de la Ciudad de Mexico" : Co-creation of Organizational Innovations and Its Implications for Managing Innovation. MANAGING COMPLEXITY. 287-300.
- Ramirez-Pasillas, M., Lundberg, H., Nyirahabineza, A. (2017). Adoption of Agent Banking as a Financial System : A Case Study of the Financial Stakeholders of Bank of Kigali and Equity Bank Rwanda. Presented at the 1st Addis Ababa International Conference on Business and Economics, Addis Abeba, Ethiopia, December 6-8, 2017.
- Lundberg, H., Ramírez-Pasillas, M., Högberg, A. (2016). Towards a Conceptual Model for Heritagepreneurship and Regional Development. Tourism and Culture in the Age of Innovation. 23-40.
- Johannisson, B., Lundberg, H., Ramirez-Pasillas, M. (2015). Practicing enactive research to widen the space of opportunity in entrepreneuring. Proceedings of the 29th Annual Conference on Research in Entrepreneurship and Small Business.
- Sutherland, I., Lundberg, H., Blazek, P., Penzenstadler, B., Habicht, H. (2014). Investigating the Moment-to-moment Unfolding of Innovation and Leadership with InnoTracing. Proceedings of the 6th International Conference on Mass Customization and Personalization in Central Europe (MCP-CE 2014), Novi Sad, Serbia, September 23-26, 2014. 195-203.
- Sutherland, I., Blazek, P., Penzenstadler, B., Lundberg, H., Habicht, H. (2014). InnoTracing : a Framework to Investigate the Moment-to-Moment Unfolding of Leadership, Creativity and Innovation. Proceedings of the 7th World Conference on Mass Customization, Personalization, and Co-Creation (MCPC 2014), Aalborg, Denmark, February 4th - 7th, 2014 : Twenty Years of Mass Customization – Towards New Frontiers. 275-285.
- Lundberg, H. (2013). Conditions for business model innovation in a rural community. 36th Institute for Small Business and Entrepreneurship (ISBE) Annual Conference : Escape Velocity: Entrepreneurship in an Internationalising Environment.
- Lundberg, H., Ramirez-Pasillas, M. (2012). Everyday Practices as Organizing Context for Corporate Entrepreneurship in Family Busninesses. .
- Lundberg, H., Ramirez-Pasillas, M., Melin, L. (2012). Ownership Transfer in Small and Medium Sized Firms : A Practice Approach. .
- Lundberg, H. (2003). Constructing knowledging arenas through enactive research. Presented at the 13th IntEnt Conference, Institut National Polytechnique de Grenoble, Grenoble, France, September 8–10, 2003.
- Johannisson, B., Lundberg, H. (2002). Entrepreneurship as Breaking and Making Sense : Learning Beyond Boundaries. RENT XVI Conference Proceedings Vol 1. 47-71.
Conference paper (Other academic)
- Gaddefors, J., Johansson, A.W., Bill, F., Lundberg, H., Rosell, E. (2014). Staging rural entrepreneurship. Presented at the 12th Rural Entrepreneurship Conference, Harper Adams University, Shropshire, UK, June 18-19, 2014. 1-16.
- Gaddefors, J., Johansson, A.W., Lundberg, H., Rosell, E. (2013). Rural entrepreneurship research : promoting reflexivity or functional stupidity?. Conference abstracts : 11th Rural Enterprise Conference.
Report (Other academic)
- Ramirez-Pasillas, M., Lundberg, H., Villanueva Ulfgard, R. (2021). Las Empresas Multinacionales Suecas por la Inclusión de Género en México : Juntos Construyendo la Sostenibilidad Social Corporativa. Reporte Final. SESIRI. 187.
- Ramirez-Pasillas, M., Lundberg, H., Villanueva Ulfgard, R. (2021). Las Empresas Multinacionales Suecas por la Inclusión de Género en México : Juntos Construyendo la Sostenibilidad Social Corporativa. Resumen Ejecutivo. Jönköping, SESIRI. 4.
- Shatovska, T., Revenchuk, I., Lundberg, H. (2014). National policies of lifelong learning : part 5: company cooperation strategies. 46.
- Johansson, A.W., Bill, F., Gaddefors, J., Lundberg, H., Rosell, E., et al. (2013). Entreprenöriella landsbygdsenklaver: Förutsättningar för och mobilisering av entreprenörskap i Långasjö. Växjö, Linnéuniversitetet. 24.
- Bill, F., Engström, S., Gaddefors, J., Johansson, A.W., Lundberg, H., et al. (2013). Entreprenöriella landsbygdsenklaver : Genomförda studentprojekt i Älmeboda. 28.
- Lundberg, H., Bill, F., Gaddefors, J., Johansson, A.W., Rosell, E., et al. (2013). Entreprenöriella landsbygdsenklaver : Föurtsättningar för och mobilisering av entreprenörskap i Urshult. Växjö, Linneuniversitetet. 27.
- Bill, F., Bredberg, C., Gaddefors, J., Johansson, A.W., Johnsson, A., et al. (2013). Entreprenöriella landsbygdsenklaver : forskningsrapport om forsknings- och studentprojekt genomförda i Urshults socken under 2013. Växjö, Linnaeus University. 63.
- Lundberg, H., Westhoff, S. (2012). Utvärdering av IEC (Information Engineering Center). 11.
- Lundberg, H. (2006). Lärare som entreprenörer : Lunda Nova Näringslivscenters entreprenörskapsprogram för barn och unga 2002-2005. 51.
Collection (editor) (Refereed)
- Ratten, V., Ramirez-Pasillas, M., Lundberg, H. (2020). Managing sustainable innovation. London, Routledge. 194.
- Pellegrini, M., Gnan, L., Lundberg, H., Raith, M., Songini, L., et al. (2020). European entrepreneurship research and practice : a multifaceted effort towards integration of different perspectives. Charlotte, USA, Information Age Publishing. 198.
- Ramírez-Pasillas, M., Ratten, V., Lundberg, H. (2020). Social Innovation of New Ventures : Achieving Social Inclusion and Sustainability in Emerging Economies and Developing Countries. Abingdon, UK & New York, USA, Routledge. 178.
- Lundberg, H. (2017). Technopreneurship in Ukraine : How to Boost Entrepreneurial Competence Development in the Ukrainian IT Industry. Växjö, Linnaeus University Press. 160.
- Gnan, L., Lundberg, H., Songini, L., Pellegrini, M. (2014). Advancing European entrepreneurship research : entrepreneurship as a working attitude, a mode of thinking and an everyday practice. Charlotte, Information Age Publishing. 298.
- Spieth, P., Lundberg, H., Matzler, K. (2014). Special Issue on Business Model Innovation. InderScience Publishers.
- Villanueva, C., Lundberg, H. (2010). Rewriting relational aesthetics : relational strategies in artistic research and practice in Mexico and Sweden 2006-2007. Alingsås, Son of hotta. 211.
Other (Other (popular science, discussion, etc.))
- Lundberg, H., Gillegård, L. (2003). Entreprenörskap och biografer : om att agera utifrån en idé. Stockholm, Våra Gårdar. 11.