Miralem Helmefalk

We are accredited

The School of Business and Economics at Linnaeus University are accredited by The Association to Advance Collegiate Schools of Business; AACSB.

My ongoing research projects

Project: Collaboration towards a gamified waste sorting house Can waste sorting be fun? We aim to build a new type of house for waste sorting and study the effects of gamification in connection to…
Project: Social cues for environmental messaging in tourist destinations – an experimental design A project about social attention, tourism and environmental messages.

Publications

Article in journal (Refereed)

Mccauley, B., Berndt, A., Helmefalk, M., Hedlund, D. (2024). Innovation in the esports servicescape : a media business research agenda. Journal of Media Business Studies.
Status: Epub ahead of print
Helmefalk, M., Palmquist, A., Rosenlund, J. (2023). Understanding the mechanisms of household and stakeholder engagement in a recycling ecosystem : The SDL perspective. Waste Management. 160. 1-11.
Status: Published
Eklund, A., Helmefalk, M. (2022). Congruency or incongruency : a theoretical framework and opportunities for future research avenues. Journal of Product & Brand Management. 31 (4). 606-621.
Status: Published
Helmefalk, M., Rosenlund, J. (2020). Hedonic recycling : using gamification and sensory stimuli to enhance the recycling experience. EAI Endorsed Transactions on Serious Games. (18). 1-12.
Status: Published
Helmefalk, M. (2019). Browsing behaviour as a mediator : the impact of multi-sensory cues on purchasing. Journal of Consumer Marketing. 36 (2). 253-263.
Status: Published
Helmefalk, M., Lundqvist, S., Marcusson, L. (2019). The role of mechanics in gamification : an interdisciplinary perspective. International Journal of Virtual and Augmented Reality. 3 (1). 18-41.
Status: Published
Helmefalk, M. (2019). An interdisciplinary perspective on gamification : mechanics, psychological mediators and outcomes. INTERNATIONAL JOURNAL OF SERIOUS GAMES. 6 (1). 3-26.
Status: Published
Helmefalk, M., Marcusson, L. (2019). Gamification in a servicescape context : a conceptual framework. International Journal of Internet Marketing and Advertising. 13 (1). 22-46.
Status: Published
Helmefalk, M., Berndt, A. (2018). Shedding light on the use of single and multisensory cues and their effect on consumer behaviours. International Journal of Retail & Distribution Management. 46 (11-12). 1077-1091.
Status: Published
Helmefalk, M., Eklund, A. (2018). Fun and function? : The impact of experiential learning styles on hedonic and utilitarian values in classrooms. Journal of Interdisciplinary Studies in Education. 7 (1). 1-18.
Status: Published
Helmefalk, M., Hultén, B. (2017). Multi-sensory congruent cues in designing retail store atmosphere : Effects on shoppers’ emotions and purchase behavior. Journal of Retailing and Consumer Services. 38. 1-11.
Status: Published
Helmefalk, M. (2016). Congruency as a mediator in an IKEA retail setting : products, services and store image in relation to sensory cues. International Journal of Retail & Distribution Management. 44 (9). 956-972.
Status: Published

Conference paper (Refereed)

Eklund, A.A., Helmefalk, M. (2024). Sensory brand congruence : A sensory cue-alignment framework. Presented at the 17th Global Brand Conference: "Conscientious Brands: Making Sustainability and Responsibility Work", Edinburgh, UK, April 22-24, 2024.
Mccauley, B., Ehlers, A., Kopanidis, F., Helmefalk, M. (2023). From Digital Subcultures to Destination Tourism : Profiling Attendees at Multi Genre Festivals. Proceedings of the Annual Hawaii International Conference on System Sciences. 3974-3983.
Sell, A., Jeansson, J., Helmefalk, M., Allmér, H., Marcusson, L. (2023). Conceptualizing information systems as biological ecosystems - a ”new” vocabulary for speaking of information systems. 36th Bled eConference – Digital Economy and Society: The Balancing Act for Digital Innovation in Times of Instability : June 25 – 28, 2023, Bled, Slovenia, Conference Proceedings. 647-662.
Krath, J., Palmquist, A., Jedel, I., Barbopoulos, I., Helmefalk, M., et al. (2022). Does behaviour match user typologies? An exploratory cluster analysis of behavioural data from a gamified fitness platform. CEUR Workshop Proceedings, Volume 3147. 105-114.
Berndt, A., Helmefalk, M., Mccauley, B. (2022). Building destination identity through esports events : The case of Jönköping, the ‘City of DreamHack’. Presented at the 5th Advances in Destination Management, Kalmar, Sweden, June 8-10, 2022.
Calås, D., Helmefalk, M. (2022). Co-creating Competitive Gaming : Exploring the Institutional Role of Esports for Indie Game Development. Esports Research Network Conference: Sustainable Esports in the Digital Society : Book of Abstracts. 61-63.
Helmefalk, M., Marcusson, L., Sell, A. (2020). “Who cares about fireworks?” : A study on digital coaching, gamification and exercise motivation. Proceedings of the 53rd Hawaii International Conference on System Sciences. 1266-1275.
Eklund, A., Helmefalk, M. (2019). Brand experience and brand image : the mediating impact of brand passion and brand image in the context of car brands. .
Sell, A., Walden, P., Carlsson, C., Helmefalk, M., Marcusson, L. (2019). Digital coaching to support university students’ physical activity. 32nd Bled eConference Humanizing Technology for a Sustainable Society, BLED 2019 : conference proceedings. 599-618.
Eklund, A., Helmefalk, M. (2017). Visual-Tactile Multisensory Interplay : Literature Review and Research Directions. Proceedings of the 12th Global Brand Conference of the Academy of Marketing. 179-191.
Helmefalk, M., Eklund, A., Hultén, B. (2016). The impact of olfactory congruent cues on consumer approach behavior. Presented at 45^th European Marketing Academy (EMAC): Marketing in the age of data, Oslo, Norway, May 24-27, 2016.

Chapter in book (Refereed)

Helmefalk, M., Berndt, A., Mccauley, B., Borg, M.E., Erlandsson, V. (2024). Organizing Esports Events. Routledge Handbook of Esports. Routledge. 302-314.
Palmquist, A., Barbopoulos, I., Helmefalk, M. (2023). AUTOMATON : A Gamification Machine Learning Project. Encyclopedia of Data Science and Machine Learning. IGI Global. 3090-3101.
Palmquist, A., Goethe, O., Krath, J., Rosenlund, J., Helmefalk, M. (2022). Design Implications for a Gamified Recycling House. HCI in Games : 4th International Conference, HCI-Games 2022, Held as Part of the 24th HCI International Conference, HCII 2022, Virtual Event, June 26–July 1, 2022, Proceedings. Cham, Springer. 289-305.
Helmefalk, M. (2020). What can gamification learn from sensory marketing? : In the context of servicescapes. Utilizing gamification in servicescapes for improved consumer engagement. Hershey, IGI Global. 52-85.
Helmefalk, M., Rosenlund, J. (2020). Make Waste Fun Again! A Gamification Approach to Recycling. Interactivity, Game Creation, Design, Learning, and Innovation : 8th EAI International Conference, ArtsIT 2019, and 4th EAI International Conference, DLI 2019, Aalborg, Denmark, November 6–8, 2019, Proceedings. Cham, Switzerland, Springer. 415-426.

Collection (editor) (Refereed)

Helmefalk, M., Marcusson, L. (2020). Utilizing gamification in servicescapes for improved consumer engagement. Hershey, IGI Global. 319.

Article, review/survey (Refereed)

Eklund, A., Helmefalk, M. (2018). Seeing through touch : a conceptual framework of visual-tactile interplay. Journal of Product & Brand Management. Emerald Group Publishing Limited. 27 (5). 498-513.
Status: Published

Book (Other academic)

Eklund, A., Helmefalk, M. (2022). Marknadsföring för alla sinnen. Lund, Studentlitteratur AB.

Doctoral thesis, comprehensive summary (Other academic)

Helmefalk, M. (2017). Multi-sensory cues in interplay and congruency in a retail store context : Consumer emotions and purchase behaviors. Doctoral Thesis. Växjö, Linnaeus University Press. 114.

Other (Other (popular science, discussion, etc.))

Kjørstad, E., Helmefalk, M. (2017). Slik får lukt og lyd oss til å kjøpe mer : Kunder brukte lengre tid og kjøpte mer når atmosfæren ble endret i butikken. forskning.no.
Nyhetsartikel på forskning.no
.
Helmefalk, M. (2017). Marknadsföring riktad till våra sinnen ökar köplusten i butik. forskning.se.
Nyhetsartikel på forskning.se
.