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Per Servais

Department of Marketing School of Business and Economics
Kalmar Nyckel, Kalmar
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I have always been interested in small industrial firms and how and why they internationalise. I share this interest with colleagues at the Center for International Business Studies on Emerging Markets (CIBEM) where I am a member as professor of international business.

In my research, I study the rise of international new ventures, international entrepreneurship (e.g. transnational, entrepreneurial firms) and the intercultural competences of the founders.

In 2011, I received the American Marketing Association Hans B. Thorelli Award for significant and long-term contribution to international marketing theory or practice.

Working with international business gives me the possibility to work with students on our programmes focusing on enhancing market opportunities in emerging market countries. But also the opportunity to work with local authorities to fuel new knowledge and contacts with enterprises.


Article in journal (Refereed)

Conference paper (Other academic)

Chapter in book (Other academic)