Richard Afriyie Owusu
Associate Professor
Department of Marketing and Tourism Studies
School of Business and Economics
Richard has wide international academic experience, having taught and researched in universities in Finland, USA, Australia and Ghana.
Teaching
Richard teaches business-to-business and international marketing courses at Bachelor's and Master's levels. He advises PhD students and has also taught in Executive MBA programmes.
Research
Richard's research interests are within business-to-business marketing and international marketing strategy particularly in emerging markets. He has published research articles on, among others, entry modes and market development strategies in Africa, international project business, and corporate social responsibility in international supply chains in well-ranked international research journals.
Commissions
Richard is a member of the Editorial Review Boards of two international research journals and regularly reviews papers for several other international journals.
Richard has worked on corporate consulting projects, including a business network strategy analysis for KONE Corporation and, in 2010-2011, as a Consultant for Omega Strategic Resources Ltd, which contributed to Ghana's National Export Strategy for 2011-2015.
We are accredited
The School of Business and Economics at Linnaeus University is accredited by The Association to Advance Collegiate Schools of Business, AACSB.
Publications
Article in journal (Refereed)
-
Ochieng, I.A., Thornton, H.C., Owusu, R.A. (2024). Internationalisation patterns of African sharing economy companies : The role of gateway markets. Journal of Business Research. 170. 114297-114297.
Status: Published -
Boafo, C., Owusu, R.A., Guiderdoni-Jourdain, K. (2022). Understanding internationalisation of informal African firms through a network perspective. International Small Business Journal. 40 (5). 618-649.
Status: Published -
Kujala, I., Owusu, R.A. (2022). Institutional actors, policy and internationalisation of emerging market SMEs : Lessons from AGOA and the Ghanaian Textile Industry. International Journal of Entrepreneurship and Small Business. 47 (4). 518-547.
Status: Published -
Oguji, N., Larimo, J., Owusu, R.A. (2021). Exploring the determinants of acquisition integration capability : Lessons from the acquisitions of Finnish multinational enterprises. European Journal of International Management. 16 (1). 1-27.
Status: Published -
Dhir, S., Rajan, R., Ongsakul, V., Owusu, R.A., Ahmed, Z.U. (2021). Critical success factors determining performance of cross-border acquisition : Evidence from the African telecom market. Thunderbird International Business Review. 63 (1). 43-61.
Status: Published -
Kujala, I., Owusu, R.A. (2021). The internationalisation of African emerging market SMEs : A literature review and propositions. The Market: International Journal of Business. 2. 98-109.
Status: Published -
Thornton, H.C., Campbell, A.J., Owusu, R.A. (2019). External barriers facing internationalising sharing economy companies : a study of European and American sharecoms. Journal for Global Business Advancement. 12 (1). 70-94.
Status: Published -
Oguji, N., Owusu, R.A., Larimo, J. (2019). Determinants of equity changes in partial acquisitions of Finnish multinationals in foreign markets. Baltic Journal of Management. 14 (2). 268-290.
Status: Published -
Dadzie, S.A., Owusu, R.A., Amoako, K., Aklamanu, A. (2018). Do strategic motives affect ownership mode of Foreign Direct Investments (FDIs) in emerging African markets? : evidence from Ghana. Thunderbird International Business Review. 60 (3). 279-294.
Status: Published -
Oguji, N., Owusu, R.A. (2017). Acquisitions entry strategies in Africa : the role of institutions, target-specific experience, and host-country capabilities - The case acquisitions of Finnish multinationals in Africa. Thunderbird International Business Review. 59 (2). 209-225.
Status: Published -
Owusu, R.A., Vaaland, T.I. (2016). A business network perspective on local content in emerging African petroleum nations. International Journal of Energy Sector Management. 10 (4). 594-616.
Status: Published -
Owusu, R.A., Mutshinda, C.M., Antai, I., Dadzie, K.Q., Winston, E.M. (2016). Which UGC features drive web purchase intent? : A spike-and-slab Bayesian Variable Selection Approach. Internet Research. 26 (1). 22-37.
Status: Published -
Dadzie, S.A., Owusu, R.A. (2015). Understanding establishment mode choice of foreign manufacturing firms in Ghana. International Journal of Emerging Markets. 10 (4). 896-920.
Status: Published -
Antai, I., Mutshinda, C., Owusu, R.A. (2015). A 3-R principle for characterizing failure in relief supply chains’response to natural disasters. Journal of Humanitarian Logistics and Supply Chain Management. 5 (2). 234-252.
Status: Published -
Oguji, N., Owusu, R.A. (2014). Africa as a source location : literature review and implications. International Journal of Emerging Markets. 9 (3). 424-438.
Status: Published -
Owusu, R.A., Vaaland, T. (2012). What is a responsible supply chain?. International Journal of Business and Management. 7 (4). 154-171.
Status: Published -
Vaaland, T.I., Soneye, A.S., Owusu, R.A. (2012). Local content and struggling suppliers : a network analysis of Nigerian oil and gas industry. African Journal of Business Management. 6 (15). 5399-5413.
Status: Published -
Kauppinen-Raisänen, H., Owusu, R.A., Abeeku-Bamfo, B. (2012). Brand salience of OTC pharmaceuticals through package appearance. International Journal of Pharmaceutical and Healthcare Marketing. 6 (3). 230-249.
Status: Published -
Owusu, R.A., Habiyakare, E. (2011). Managing risk and turbulence in internationalization of foreign companies to South Africa : Lessons from seven Finnish business-to-business firms. Journal of African Business. 12 (2). 219-239.
Status: Published -
Owusu, R.A., Sandhu, M., Kock, S. (2007). Project business : a distinct mode of internationalization. International Marketing Review. 24 (6). 695-714.
Status: Published -
Owusu, R.A., Welch, C. (2007). The buying network in international project business : a comparative case study of development projects. Industrial Marketing Management. 36 (2). 147-157.
Status: Published -
Owusu, R.A. (2003). Marketing and Development : The Role of Project Business in African Development. Ekonomiska samfundets tidskrift. (2). 117-120.
Status: Published -
Owusu, R.A. (2002). Project marketing to Africa : lessons from the case of IVO Transmission Engineering and Ghana’s national electrification scheme. Journal of business & industrial marketing. 17 (6). 523-537.
Status: Published -
Owusu, R.A. (2002). Potentials and Strategies for Project Marketing by Finnish Companies in Africa. Projektitoiminta. XXV (2). 30-32.
Status: Published
Conference paper (Refereed)
- Dike, M., Owusu, R.A. (2023). China-Africa Business Relationships : A Systematic Literature Review and Future Directions. Proceedings of the 65th Annual Meeting of the Academy of International Business : "International Business Resilience under Global Disruptions", Warsaw, Poland, July 6-9, 2023. 256-256.
- Dadzie, S.B.A., Owusu, R.A. (2023). The influence of small business funding decisions on performance : The moderated mediation role of the corporate governance system. Proceedings of the 65th Annual Meeting of the Academy of International Business : "International Business Resilience under Global Disruptions", Warsaw, Poland, July 6-9, 2023. 223-223.
- Quagrainie, F.A., Owusu, R.A., Servais, P. (2023). Founders' identity and international business opportunity recognition : A study of Ghanaian Women's international micro businesses. Prsented at the 49th Conference of the European International Business Academy: "The Changing Global Power Balance: Challenges for European Firms", Lisbon, Portugal, December 15-17, 2023.
- Oguji, N., Owusu, R.A. (2021). Big data practices and adoption in International Business : The role of dynamic capability and institutions in the African context. Proceedings of 16th Vaasa Conference on International Business. August 16-18, 2021. 34.
- Owusu, R.A., Servais, P. (2019). The internationalization of project-business firms : an opportunities, learning, and networks perspective. 15th Vaasa Conference on International Business, August 19-21, 2019 : proceedings. 43-43.
- Owusu, R.A., Servais, P. (2018). Potential localization effects of international new ventures : some implications for emerging economies. Presented at the 22nd McGill International Entrepreneurship Conference, Halmstad, Sweden, August 22-24, 2018.
- Owusu, R.A., Bonsu, S., Afuik, O. (2017). Challenges to build, operate, and transfer projects to provide infrastructure for African economy. Book of Abstracts : Academy for Global Business Advancement’s 14th World Congress Held at MOI University, Kenya on November 23---25, 2017. 209-210.
- Owusu, R.A., Vaaland, T.I. (2016). Achieving local content in extractive industries of African countries. Economic and Social Development : Book of Proceedings. 74-82.
- Owusu, R.A., Oghazi, P., Mostaghel, R., Welch, C. (2015). Activities and resources of institutional actors in international development projects. Ideas in Marketing : Finding the New and Polishing the Old. 386-386.
Book (Refereed)
- Owusu, R.A., Hinson, R., Ogechi, A., Oguji, N. (2021). Business-to-Business Marketing : How to Understand and Succeed in Business Marketing in an Emerging Africa. Routledge.
Chapter in book (Refereed)
- Mbare, O., Owusu, R.A., Habiyakare, E. (2011). Implementing Corporate Social Responsibility (CSR) in Africa : a conceptualisation and propositions. Leadership & management studies in Sub-Sahara Africa : volume II and III. San Diego, University Readers. 192-203.
- Ramburuth, P., Buatsi, P.N., Owusu, R.A. (2010). The Chinese Dragon Engages Africa. Thirty Years of China's Economic Reform : Institutions, Management Organizations and Foreign Investment. New York, Nova Science Publishers, Inc.. 155-167.
- Owusu, R.A., Habiyakare, E. (2007). African Regional Cooperation and Growth Triangle Strategies. Leadership and Management Studies in Sub-Sahara Africa : Volume 1. San Diego, University Readers. 114-122.
Article, review/survey (Refereed)
-
Oguji, N., Degbey, W.Y., Owusu, R.A. (2021). International joint ventures research on Africa : A systematic literature review, propositions, and contextualization. Thunderbird International Business Review. John Wiley & Sons. 63 (1). 11-26.
Status: Published
Article in journal (Other academic)
-
Oguji, N., Owusu, R.A. (2021). Market entry into Africa : Acquisitions and international joint ventures. Studies of foreign firms' market entry strategies, challenges, and performance in Africa INTRODUCTION. Thunderbird International Business Review. 63 (1). 5-9.
Status: Published -
Owusu, R.A., Vaaland, T.I. (2021). Achieving Local Content in Extractive Industries of African Countries. International Journal of Innovation and Economic Development. 7 (1). 28-36.
Status: Published