Selcen Öztürkcan
Associate Professor
Department of Marketing
School of Business and Economics
A3019, Hus Forma, Kalmar
- Academic background, research, and publications accessible at http://www.selcenozturkcan.com
- Full Professor of Marketing and Member of the Lifestyle Research Center at Emlyon Business School (France), since 09/2021.
- Network Professor at Sabanci Business School (Turkey), since 03/2020.
Research
Editor (in international, double-blind peer-reviewed academic journals)
- Academic Editor, PLOS ONE Editorial Board
- Associate Editor, SAGE Open: SAGE Journals
- Area Editor, Studies On Marketing Insights (SOMI)
Research Project Reviewer / Panelist
- National Science Centre (NCN) - Poland, since 09/2018.
- The Scientific and Technological Research Council of Turkey, since 08/2020
Other
- COST Action (CA16116) Wearable Robots for Augmentation, Assistance, or Substitution of Human Motor Functions- Management Committee Member representing Sweden, since 05/2019
Publications
Article in journal (Refereed)
- Ozturkcan, S. (2021). Service innovation : Using augmented reality in the IKEA Place app. Journal of Technology Teaching Cases. 11 (1). 8-13.
- Senel, K., Özdinc, M., Ozturkcan, S. (2021). Single Parameter Estimation Approach for Robust Estimation of SIR Model With Limited and Noisy Data : the case for COVID-19. Disaster Medicine and Public Health Preparedness. 15 (3). e8-e22.
- Ozturkcan, S., Merdin-Uygur, E. (2021). Humanoid service robots : The future of healthcare?. Journal of Technology Teaching Cases.
- Senel, K., Özdinc, M., Ozturkcan, S., Akgul, A. (2020). Instantaneous R for COVID-19 in Turkey : Estimation by Bayesian Statistical Inference. Turkiye Klinikleri Journal of Medical Sciences. 40 (2). 127-131.
- Özdinc, M., Senel, K., Ozturkcan, S., Akgul, A. (2020). Predicting the progress of COVID-19 : the case for Turkey. Turkiye Klinikleri Journal of Medical Sciences. 40 (2). 117-119.
- Şengün, S., Ozturkcan, S. (2020). Re-shaped by mobile technologies’ disruption : the videogame industry in Turkey. Studies on Marketing Insights. 4 (1). 44-56.
- Fis, A.M., Ozturkcan, S., Gur, F. (2019). Being a woman entrepreneur in Turkey : life role expectations and entrepreneurial self-efficacy. SAGE Open. 9 (2). 1-19.
- Ozturkcan, S., Kasap, N., Tanaltay, A., Özdinc, M. (2019). Analysis of tweets about football : 2013 and 2018 leagues in Turkey. Behavior and Information Technology. 38 (9). 887-899.
- Ozturkcan, S., Kasap, N., Cevik, M., Zaman, T. (2017). An analysis of the Gezi Park social movement tweets. Aslib Journal of Information Management. 69 (4). 426-440.
- Ozturkcan, S., Aylin Genc, E., Uysa, O. (2014). You are what you check-in : socially created value of places and online identity formation. European Journal of Research on Social Studies. 1 (Special issue 1). 76-79.
- Ozturkcan, S., Kasap, N., Eryarsoy, E. (2012). M-Devlet Kullanici Kabul Potansiyeli. [M-Government User Acceptance Model] : Kumeleme Analizi ve Karar Agaci Yaklasimi. [Cluster Analysis and Decision Tree Approach]. C.Ü. İktisadi ve İdari Bilimler Dergisi. 3 (2). 87-111.
- De Kervenoael, R., Ozturkcan, S., Palmer, M. (2009). Online Social Capital : Understanding E-Impulse Buying in Practice. Journal of Retailing and Consumer Services. 16 (4). 320-328.
- Ozturkcan, S., Bayraktar, D. (2009). Tedarikci-Alici Etkilesimlerinde Hizmetin Deger Yaratimi. [Services' Creation of Value in Supplier-Buyer Interactions]. ITU Dergisi D: Muhendislik. 8 (4). 3-12.
Conference paper (Refereed)
- Ozturkcan, S., Merdin-Uygur, E. (2021). Conceptualizing Opportunities and Challenges Relevant to the Inclusion of Humanoid Service Robots in the Context of COVID-19. .
- Ozturkcan, S. (2021). Conceptualizing Consumer Paradoxes towards the Central Bank Digital Currency (CBDC) in the context of COVID-19. Presented at the AIRSI2021 Conference: Technologies 4.0 in Tourism, Services & Marketing, Online, July 12-14, 2021. 62-68.
- Merdin-Uygur, E., Ozturkcan, S. (2021). Consumer Attitudes towards Low vs. High Power Robotic Services and the Covid Pandemic. Presented at the 2021 Annual Conference of the Academy of Marketing: "Reframing Marketing Priorities", Online, July 5-7, 2021.
- Ozturkcan, S., Arin, I., Kasap, N., Saygin, Y. (2021). Twitter Reflections on Syrian Conflict from Turkey. The International Conference on Business & Technology.
- Ozturkcan, S. (2021). Central Bank Digital Currency in the Context of Covid-19 : What the Future Holds for Marketers and Consumers?. Presented at the 2021 Annual Conference of the Academy of Marketing: "Reframing Marketing Priorities", Online, July 5-7, 2021, Academy of Marketing , 2021.
- Ishäll, L., Aktas, V., Bjursell, C., Ozturkcan, S., Johan, B. (2021). Upplevelser av digitaliseringens effekter på lärandet, sociala interaktioner och arbetsmiljön : en kvalitativ pilotstudie under global pandemi. Presented at FALF 2021: "Hälsosamt arbetsliv - utopi eller verklighet?", Online, June 14-16, 2021.
- Ozturkcan, S., Kasap, N., Ozdinc, M., Tanaltay, A. (2019). Digital national currency : example of Sweden and e-Krona. Paper presented at the 2nd International Conference on Digital Innovation, Entrepreneurship and Financing, Valencia, Spain, December 2-3, 2019. 1-7.
- Ozturkcan, S. (2019). The deadly gamification challenge of #BlueWhale. Presented at 8th EAI International Conference on ArtsIT, Interactivity and Game Creation, ArtsIT 2019, and the 4th EAI International Conference on Design, Learning, and Innovation, DLI 2019; Aalborg; Denmark; 6-8 November 2019. 1-6.
- Ozturkcan, S., Merdin-Uygur, E. (2018). Will robots conquer services? : attitudes towards anthropomorphic service robots. Presented at the 9th International Research Symposium in Service Management (IRSSM), Ljubljana, Slovenia, July 23-27, 2018.
- Wakim, R.S., Drak Al Sebai, L., Miladinovic, M., Ozturkcan, S. (2018). A Study of Swedish Eyewear Retailer's Smartphone-Based Augmented Reality Application. Engineering and Technology Management Summit 2018 : Engineering and Technology Management in the Smart Age. 350-355.
- Ozturkcan, S., Fis, A.M. (2016). Effects of essentialism on entrepreneurial intentions & efficacy. Presented at the 19th EBES Conference, Istanbul, Turkey, May 26-28, 2016.
- Çevik, M., Ozturkcan, S., Kasap, N. (2015). Sosyal Medya Analitiği [Social Media Analytics] : Twitter için Büyük Veri Yaklaşımı [Big Data Approach for Twitter]. .
- Ozturkcan, S., Gursoy, G. (2014). On-line reviews’ impact on trust building. Global Conference on Business and Finance Proceedings : Volume 9, number 1. 350-360.
- Yurdakul, H., Ozturkcan, S. (2014). Management Practices in Kingdom of Saudi Arabia : Exploring Perspectives of Saudi Managers and Middle East Expats. Proceedings of International Conference on Innovative Trends in Multidisciplinary Academic Research (ITMAR 2014). 66-83.
- Ozturkcan, S., Genc, E.A., Uysal, O. (2014). You are What You Check-In : Socially Created Values of Places and Online Identity Formation. .
- Ozturkcan, S. (2014). Technology acceptance of students : an analysis of 100% online graduate program. Presented at the 3rd European Conference on Social and Behavioral Sciences, Rome, Italy, February 6-8, 2014.
- Gümüş, B., Varnalı, K., Ozturkcan, S. (2014). Adoption of Really New Products : Retro Appearance and the Bandwagon Effect. Marketing theory challenges in emerging markets. 23.
- Ozturkcan, S., De Kervenoael, R., Kasap, N., Eryarsoy, E. (2009). An Actor-Network Theory (ANT) approach to Turkish e-government gateway initiative. Paper presented at the International Conference on eGovernment & eGovernance (Ice-Gov), Ankara, Turkey, March 12-13, 2009.
- Ozturkcan, S. (2009). Experiential practises via digital services. Presented at the eChallenges Conference, Istanbul, Turkey, October 21-23, 2009.
- Ozturkcan, S., Kasap, N., Eryarsoy, E. (2009). M-Devlet [M- Government] : Fırsatlar ve Engeller Üzerine Bir Analiz [An Analysis of Threats and Opportunities]. .
- Bisson, C., De Kervenoal, R., Ozturkcan, S. (2009). Social e-Atmospherics in Practice (or not) : A French and Turkish Web Designers’ Perspectives. .
- Oncul, S.D., Ozturkcan, S., Bayraktar, D., Celebi, D. (2009). A review of timetabling and resource allocation models for light-rail transportation systems. Paper presnted at the International Conference for Prospects for Research in Transport and Logistics on a Regional – Global Perspective, Istanbul, Turkey, February 12-14, 2009.
- Ozturkcan, S., Gunay, N. (2009). Students’ experiences in business schools. Paper presented at the 27th EuroCHRIE Annual Conference, Helsinki, Finland, October 22-24, 2009.
- Duvan, B.S., Ozturkcan, S. (2009). Used car remarketing. Paper presented at the International Conference on Social Sciences (ICSS) 2009, Izmir, Turkey, September 10-13, 2009.
- Ozturkcan, S., Aydın, S., Ateş, M., Çetin, A.T. (2009). Effects of service quality on customer satisfaction and customer loyalty : Marmara University Hospital. Paper presented at the International Congress on Performance and Quality in Health, Antalya, Turkey, March 19-21, 2009.
- Bozkaya, B., De Kervenoael, R., Ozturkcan, S. (2009). Premium e-grocery : exploring value in logistics integrated service solutions. Paper presented at the International Conference for Prospects for Research in Transport and Logistics on a Regional – Global Perspective, Istanbul, Turkey, February 12-14, 2009.
- De Kervenoael, R., Ozturkcan, S., Cetin, S., Soylu, Y. (2008). Adopting the experiential values propositions as e-atmospherics : an illustration through the case of e-banking. Paper presented at the 15th International EIRASS Conference on recent advances in Retailing and Services Science (EIRASS), Zagreb, Croatia, July 14-17, 2008.
- De Kervenoael, R., Ozturkcan, S., Eryarsoy, E., Kasap, N. (2008). Categorizing ‘intention to use’ e-government services through mobile phone : the importance of front loading activities. Paper presented at the International Conference on Information Resources Management (Conf-IRM), Niagara Falls, Ontario, Canada, May 18-20, 2008.
- De Kervenoael, R., Ozturkcan, S., Bisson, C. (2008). The influence of social E-Atmospherics in practice : a website content analysis perspective. Paper presented at the 7th International Marketing Trends Congress, Venice, Italy, January 25-26, 2008.
- Ozturkcan, S., De Kervenoael, R., Kasap, N., Eryarsoy, E. (2008). Mobile phone and e-government in Turkey : practices and technological choices at the crossroad. Paper presented at the International Conferences on Mobile Government and the Mobile Society, Antalya, Turkey, September 16-19, 2008.
- Ozturkcan, S., De Kervenoael, R. (2008). Türkiye’de e-Bankacılık [Turkish e-Banking] : Tüketici Deneyimleri [Consumer Experiences]. Paper presented at the 13th National Marketing Congress, Cappadocia, Turkey, October 25-29, 2008.
- De Kervenoael, R., Ozturkcan, S., Hallsworth, A., Canning, C. (2008). Capturing loyalty across garment ranges : the case of supermarket children's clothing in the UK. Paper presented at the 15th International EIRASS Conference on recent advances in Retailing and Services Science (EIRASS), Zagreb, Croatia, July 14-17, 2008.
- Celebi, D., Bayraktar, D., Ozturkcan, S. (2008). Multi criteria classification for spare parts inventory. Paper presented at the 38th Computer and Industrial Engineering Conference, Beijing, China, October 31-November 2, 2008. 1780-1787.
- De Kervenoael, R., Ozturkcan, S., Soopramanien, D. (2007). Anticipating e-grocery services pre-purchase practices : contrasting trajectories in households’ organisation. Paper presented at the 14th International EIRASS Conference on recent advances in Retailing and Services Science (EIRASS), San Francisco, USA, June 29-July 2, 2007.
- De Kervenoael, R., Ozturkcan, S. (2007). ‘It’s in Her Eyes’ A ‘barometer’ for EU accession through female perceptions of role portrayals in advertising : a crosscultural study of Ukraine and Turkey. Paper presented at the 36th European Marketing Academy (EMAC) Conference, Reykjavik, Iceland, May 25-27, 2007.
- Ozturkcan, S., Bayraktar, D. (2007). An expert system approach for improving service-levels between buyer and supplier. Paper presented at the 14th International Annual EurOMA Conference, Ankara, Turkey, June 17-20, 2007.
- Ozturkcan, S., Eryarsoy, E., Kasap, N., De Kervenoael, R. (2007). Türkiye’de E-Devlet Hizmetleri İçin Mobil Telefonların Kullanımı [Using Mobile Phones for E-Government Services in Turkey]. Paper presented at the Knowledge, Economy and Management Congress, Istanbul, Turkey, December 26-28, 2007.
- Elms, J., Dunphy, C., De Kervenoae, R., Ozturkcan, S. (2007). “It’s in his eyes” : the negotiation and interpretation of masculinity using the Dolce et Gabbana’s 2005 print advertising campaign. Paper presented at the 4th Workshop on Interpretive Consumer Research (EIASM), Marseilles, France, April 26-27, 2007.
- De Kervenoael, R., Ozturkcan, S. (2007). Dimensionalizing e-grocery shopping 'in practice' : an illustration through Turkish consumers' front-loading activities. Paper presented at the 3rd International Conference on Business, Management, and Economics (ICBME 2007), Izmir, Turkey, 13-17 June, 2007.
- Ozturkcan, S. (2005). Identification in hyper-loyalty brand communities. Paper presented at the 2nd Annual Management Congress at Mugla University, Mugla, Turkey, February 17, 2005.
- Ozturkcan, S. (2002). Globalization and economic growth. Paper presented at the 11th Annual IMDA Conference, Antalya, Turkey, July 20-24, 2002.
- Ozturkcan, S. (2002). Cultural recognition in one-to-one Internet advertising. .
Chapter in book (Refereed)
- Ozturkcan, S., Merdin-Uygur, E. (2022). Conceptualizing Opportunities and Challenges Relevant to the Inclusion of Humanoid Service Robots in the Context of COVID-19. Human Interaction, Emerging Technologies and Future Systems V : IHIET 2021. Lecture Notes in Networks and Systems, vol 319. Cham, Springer. 6.
- Ozturkcan, S. (2022). Sustainable branding in global fast-fashion : Consumers' and distant supply chain stakeholders' solidarity via social media. Socially Responsible Consumption and Marketing in Practice. Springer.
- Ozturkcan, S. (2021). Fashion Accessory Brand Development via Up-cycling of Throwaway Clothes – the Case of Chapputz. Social and Sustainability Marketing : A Casebook for Reaching Your Socially Responsible Consumers through Marketing Science. Routledge.
- Ozturkcan, S., Arin, I., Kasap, N., Saygin, Y. (2021). Twitter Reflections on Syrian Conflict from Turkey. Business and Technologies: Opportunities and Challenges. Springer Nature.
- Ozturkcan, S., Özdinc, M. (2020). A deadly game user experience : the case of #BlueWhaleChallenge. Game user experience and player-centered design. Cham, Springer. 395-407.
- Brooks, A.L., Brooks, E., Ozturkcan, S. (2020). Games, Gamification and Accessible Games. Interactivity, Game Creation, Design, Learning, and Innovation : 8th EAI International Conference, ArtsIT 2019, and 4th EAI International Conference, DLI 2019, Aalborg, Denmark, November 6–8, 2019, Proceedings. Cham, Switzerland, Springer. 363-369.
- Ozturkcan, S., Tuncalp, D. (2019). TazeDirekt.com : branding charm or operational basics?. Case Studies in Food Retailing and Distribution. Woodhead Publishing Limited. 37-52.
- Ozturkcan, S. (2018). Virtual reality retailing. Encyclopedia of computer graphics and games. Cham, Springer.
- Ozturkcan, S. (2018). Game prosumption. Encyclopedia of computer graphics and games. Cham, Springer.
- Tuncalp, D., Ozturkcan, S. (2017). Case Study 4: Diageo in Turkey : the lion's milk versus global spirits. Strategic marketing cases in emerging markets. Springer. 47-60.
- Tuncalp, D., Ozturkcan, S. (2017). Teaching Note: Case 4: Diageo in Turkey : the lion’s milk versus global spirits. Instructor's manual for strategic marketing cases in emerging markets : a companion volume. Springer. 27-34.
- Ozturkcan, S., Sengun, S. (2016). Pleasure in Pain : How Accumulation in Gaming Systems Can Lead to Grief. Gamer Psychology and Behavior. Springer. 41-55.
- Ozturkcan, S., Tuncalp, D. (2016). Case study 8 : iGaranti: Expanding the frontiers of mobile banking innovation. Services Marketing Cases in Emerging Markets : An Asian Perspective. Springer. 89-106.
- Ozturkcan, S., Şengün, S. (2015). Gaining reward vs. avoiding loss : When does gamification stop being fun?. Emerging Research and Trends in Gamification. IGI Global. 48-71.
- Ozturkcan, S., Gumus, B. (2015). Sustaining competitive advantage : Turk Telekom. Strategic marketing : creating competitive advantage. Oxford University Press. 519-525.
- Ozturkcan, S. (2009). Internalization, objectivation and externalization : formation of hyper-loyal brand communities. Building brand loyalty : issues and perspectives. Hyderabad, India, Icfai University Press. 55-63.
- De Kervenoael, R., Ozturkcan, S. (2008). Grey market e-shopping and trust building practices in China. Trust and new technologies : marketing and management on the Internet and mobile media. Edward Elgar Publishing. 56-73.
- Ozturkcan, S. (2007). Identification in hyper-loyalty brand communities. The making of cult brands. Hyderabad, India, Icfai University Press.
- Ozturkcan, S., Bayraktar, D. (2007). Tedarik Zinciri Yonetiminde Hizmet Seviyesi Gerekleri Icin Onermeler. [Proposing Snell's Law Approach for Service-Level Requirements in Supply Chain Management] : Snell Kanunu Yaklasimi. Sıtkı Gözlü'ye armağanı. Istanbul, Çağlayan Basımevi. 37-48.
Collection (editor) (Refereed)
- Ozturkcan, S., Yolbulan Okan, E. (2018). Marketing management in Turkey. Bingley, UK, Emerald Group Publishing Limited. 339.
Other (Refereed)
- Ozturkcan, S. (2017). The rise and fall of a fake psychologist as an Instagram celebrity. London, Sage Publications. 5.
Conference proceedings (editor) (Refereed)
- Singh, A., Hadjikhani, A., Aktan, C., Ozturkcan, S. (2009). Studies on Business Economics: Papers on Human Resources Management, Leadership, Organizational Culture, Organizational Social Responsibility, Performance Management, Auditing, Accounting, Tourism Management : Volume 1: Selected Proceedings of the Second International Conference on Social Sciences, Social Science Research Society. Social Sciences Research Society.
Book (Other academic)
- Ozturkcan, S. (2014). Effie 2013 Kazananlar Kitabi : (Effie 2013 Award Winners Book). Istanbul, Advertising Foundation Publications [Reklamcılık Vakfı Yayınları].
- Koçaş, C., Ozturkcan, S. (2008). Ekonometrik Rekabet Modelleme ve Pazar Tepki Analizi : (Econometric modelling of competitive markets and market response). Istanbul, Istanbul Chamber of Commerce Publications.
Chapter in book (Other academic)
- Ozturkcan, S. (2019). PASHA Bank Turkey : an international marketing strategy for an investment and corporate bank. SAGE Business Cases Originals. Sage Publications.
- Ozturkcan, S., Yolbulan Okan, E. (2018). Introduction. Marketing Management in Turkey. Emerald Group Publishing Limited. 3-8.
- De Kervenoael, R., Ozturkcan, S. (2009). Activating e-bank users : exploring the potential impact of e-atmospherics and experiential marketing. Services marketing : concepts, strategies and cases. London, Delmar Cengage Learning. 560-562.
- De Kervenoael, R., Ozturkcan, S. (2008). Activating e-bank users : exploring the potential impact of e-atmospherics and experiential marketing. Consumer behaviour. London, Delmar Cengage Learning.
Other (Other academic)
- Ozturkcan, S. (2018). PASHA Bank Turkey : an inter-regional marketing strategy. The Case Centre. 26.
Manuscript (preprint) (Other academic)
- Ozturkcan, S. (2018). Call to Redefine Human-Robot Interaction: From Social Robots to Gun Shooting Humanoids.
This paper reviews the human-robot interactionliterature in the scope of recent technological progress. It gives various examples of emerging human-robot interaction and calls upon a re-definition of the interaction concept.
.