Selcen Ozturkcan

I am interested in hearing from prospective Ph.D. and Post-Doc candidates who wish to research digital experiences with my (co-)supervision. I encourage prospective supervisees to send a proposal outlining their research topic, preferred method, and expected timeline.

List of former supervisee/advisee Ph.D. students:

2023, Shqipe Gashi Nulleshi (main supervisor, placement at Linnaeus University, Sweden)
2023, Altug Tanaltay (co-advisor, placement at Sabanci University, Turkey)
2023, Bahareh Farhoudinia (co-advisor, placement at Dennemeyer, Luxembourg)
2016, Sercan Şengün (primary advisor, placement at Massachusetts Institute of Technology, the U.S.A.)

Awards and Grants

The Scientific and Technological Research Council of Turkey, Fellowship for Visiting Scientist (2023, 2019)
Turkish Academic Network and Information Centre, International Research and Publication Award (2 awards in 2024, 3 awards in 2023, and 1 award in 2022)
Linnaeus University, Strategic Research Planning Grant (2019)
Istanbul Bilgi University, International Research and Publication Award (2015, 2012)
The Institute for Business & Finance Research, Outstanding Research Award (2014)
The Institute for Business & Finance Research, Leadership Award (2014)
Sabancı University, Publication and Research Award (2009)
The Turkish Academy of Sciences, International Research Contributor's Award (2008)
Turkish Educational Foundation, Outstanding Ph.D. Thesis Award (2007)

Multi-media

eHealth Institute, Research Seminar on Humanoid Service Robots: Challenges and Opportunities in Healthcare, 2022
EMLyon Business School, Welcome Introduction, 2021
HELBUS Helsinki School of Business, Digital Consumer Behavior Research Interview, 2017
Istanbul Technical University - Çekirdek Technology Start-Up Incubator, Marketing Strategy for Tech Entrepreneurs, 2016
EFFIE, Emerging Brand / Golden Effie Award Presentation, 2013
EFFIE, In-Store Marketing / Golden Effie Award Presentation, 2013
EFFIE, Information Technology / Golden Effie Award Presentation, 2013

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More about my work is available at:

Academic background, research, and publications accessible at http://www.selcenozturkcan.com

Teaching

Case Studies

Flygskam and its implications for sustainable tourism: A social media analysis of the flight shaming

Flygskam, or "flying shame", is a movement that originated in Sweden and aims to discourage people from flying by shaming them on social media. The movement is motivated by the environmental impact of flying and the urgency of climate change. Previous research on flygskam has mainly focused on individual perspectives, industry responses, media coverage, or social media practices, but has not proposed a comprehensive conceptual model that integrates the different actors and media involved. This chapter provides a state-of-the-art review of the existing literature and suggests an inclusive conceptual framework that we intend to test with data collected from social media. Our research has implications for understanding both the online and offline behavioral patterns of consumers and other stakeholders in relation to flygskam.

cite as:

Ozturkcan, S., & Ozdinc, M. (2024). Flygskam and its implications for sustainable tourism: A social media analysis of the flight shaming. In M. Palazzo & P. Foroudi (Eds.), Marketing and consumer behaviour in sustainable tourism. London: Routledge. ISBN: 9781032483511.

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A Sustainable Solution for the Hospitality Industry: The QR Code Menus

This case presents a study of how QR code menus have emerged as a popular and sustainable solution for the hospitality industry in the wake of the COVID-19 pandemic. The case explores the environmental benefits of QR code menus in the restaurant industry by drawing on existing literature and examining how QR code menus can reduce paper waste, lower carbon footprint, and promote sustainable practices. The case also discusses how QR code menus contribute to several United Nations Sustainable Development Goals (SDGs), such as SDG 12 (Responsible Consumption and Production), SDG 13 (Climate Action), and SDG 17 (Partnerships for the Goals). The case concludes that QR code menus offer various benefits for restaurants and customers, such as reducing waste, enhancing customer experience, supporting local and organic food producers, and promoting responsible consumption and production. The case also suggests that QR code menus are not only a digital transformation tool but also a step towards creating a more eco-friendly and resilient restaurant industry.

cite as:

Ozturkcan, S. & Kitapci, O. (2023). A Sustainable Solution for the Hospitality Industry: The QR Code Menus. Journal of Information Technology Teaching Cases. https://doi.org/10.1177/20438869231181599

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The right-to-repair movement: Sustainability and consumer rights

The right-to-repair movement is a consumer rights movement that supports people’s freedom to repair and customize their gadgets, such as smartphones. To make diagnostic tools, repair manuals, and replacement parts available to the public, the movement continues to push for laws requiring manufacturers to do so. The movement, supported by legislation, is gaining traction as a fundamental human right. On the other hand, the right-to-repair movement received different responses from smartphone manufacturers, including Apple, Samsung, Google, and Nokia. This case describes the evolving market conditions and examines how various brands have reacted to the recent global tide. The case contributes to the efforts toward United Nations Sustainable Development Goals on several accounts since right-to-repair laws help reduce electronic waste and promote sustainable consumption.

cite as:

Ozturkcan, S. (2023). The right-to-repair movement: Sustainability and consumer rights. Journal of Information Technology Teaching Cases. https://doi.org/10.1177/20438869231178037

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Technology and disaster relief: The Türkiye-Syria earthquake case study

This chapter examines how technology has been used in relief efforts following the devastating earthquakes that struck southeast Turkey and northern and western Syria in February 2023. With over 50,000 deaths and 100,000 injuries, the earthquakes presented one of the worst disasters of the century, requiring significant aid and relief efforts. Examples of AI and social media use cases in accelerating and amplifying rescue and humanitarian relief efforts are presented. Emerging technologies like robots, virtual and augmented reality, the Internet of Things (IoT), and blockchain technology have the potential to revolutionize disaster relief work in the years to come. The chapter also explores the potential for new technologies, such as the metaverse, to simulate earthquakes and train people on how to respond to them. The conclusion summarizes the importance of technology in disaster relief efforts and highlights the need to continue investing in, testing, and scaling up technological solutions to ensure better preparedness for future disasters.

cite as:

Ozturkcan, S. (2023). Technology and disaster relief: The Türkiye-Syria earthquake case study. In L. Aldieri (Ed.), Innovation - Research and development for human, economic and institutional growth [Part of the book series "Business, management and economics," Series Editor: Taufiq Choudhry]. London: IntechOpen. ISBN: 978-1-83768-997-2. https://dx.doi.org/10.5772/intechopen.111612

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Humanoid service robots: The future of healthcare?

Humanoid service robots made swift progress in extending a helping hand to the strained global healthcare during the COVID-19 pandemic. This case provides an overview of the robots’ inclusion in healthcare regarding pre- and intra-pandemic contexts. Specific focus is devoted to humanoid service robots as their shape, size, and mobility make them advantageous in using the physical spaces designed for humans. A collection of examples from hospitals worldwide is presented in illustrating the humanoid service robots’ deployment in healthcare during the COVID-19 pandemic. The pointed future directions aim to facilitate better decision- and policy-making that may ease human anxiety and promote greater acceptance.

cite as:

Ozturkcan, S., & Merdin-Uygur, E. (2022). Humanoid service robots: The future of healthcare? Journal of Information Technology Teaching Cases, 12(2), 163-170. https://doi.org/10.1177/20438869211003905

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Sustainable branding in global fast-fashion: Consumers' and distant supply chain stakeholders' solidarity via social media

This chapter presented a unique example of different distant stakeholders of a global fast-fashion brand (Zara) coming together to collectively tackle an accountability challenge that the parent brand (Inditex) encountered in its sustainable branding efforts due to a failing supplier (Bravo Tekstil). The unpaid workers of Bravo launched an awareness campaign demanding consumers support for pressuring global brands (Inditex, Mango, and Next) to keep up with their announced code of conduct for manufacturers and suppliers. The campaign took place by workers attaching tags that read “I made this item you’re going to buy, but I didn’t get paid for it!” to the displayed merchandise at the retail stores to demand the consumers’ solidarity, street protests to raise awareness, the petition calls to collect signatures, and other multi-language content released on social media. As a result, workers eventually got their partial rights from the global fast-fashion brands. The presented case unpacked the true dynamics of underlying dynamics of sustainable branding with regard to the critical approach for the integration of social, economic, and environmental issues. The case also exemplified consumers’ empowerment by their collective action in buycotting or boycotting choices in demanding better practice that is in line with the United Nation’s (UN) Sustainable Development Goals (SDG). Finally, the chapter informed the reader on an integrated perspective that combined UN’s SDGs (SDG 8: decent work and economic growth, SDG 12: responsible consumption and production, and SDG 17: partnership for the goals).

cite as:

Ozturkcan, S. (2022). Sustainable branding in global fast-fashion: Consumers' and distant supply chain stakeholders' solidarity via social media. In J. Bhattacharyya, M. S. Balaji, Y. Jiang, J. Azer, & C. Hewege (Eds.), Dealing with socially responsible consumers: Studies in marketing (pp. 299-314). Palgrave Macmillan. https://doi.org/10.1007/978-981-19-4457-4_17

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Service innovation: Using augmented reality in the IKEA Place app

IKEA, a worldwide known “Assemble & Install-It-Yourself” furniture company with Swedish origin, launched an augmented reality app, namely, IKEA Place, that aimed to solve practical problems surrounding furniture shopping in September 2017. The IKEA Place, which used augmented reality to allow its users to visualize how furniture will look in their own home, is examined in this article. Discussion is centered around how the app allowed IKEA to create a service-centered value as it signaled that it understood the hurdles involved in the furniture shopping process for investing to extend technology-based support to its customers.

cite as:

Ozturkcan, S. (2021). Service innovation: Using augmented reality in the IKEA Place app. Journal of Information Technology Teaching Cases, 11( 1), 8-13. https://doi.org/10.1177/2043886920947110

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Fashion accessory brand development via up-cycling of throwaway clothes – the case of Chapputz

Upcycling becomes increasingly essential in the fashion industry, primarily when about 4/5th of all textiles are directed to landfills worldwide. One young social entrepreneur, Yasin, decided to tackle the challenges involved with the dramatically increasing textile waste in Turkey, while simultaneously empowering rural females through its upcycling production process. The presented case introduces Chapputz in its endeavor as a fashion accessory brand developed via the upcycling of throwaway clothes which followed the traditional Nomadic weaving practice.

cite as:

Ozturkcan, S. (2021). Fashion accessory brand development via up-cycling of throwaway clothes – the case of Chapputz. In J. Bhattacharyya, M. K. Dash, C. Hewege, S. B. Makam, & L. W. Marc (Eds.), Social and sustainability marketing: A casebook for reaching your socially responsible consumers through marketing science (pp.563–574). Routledge.

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PASHA Bank Turkey: An international marketing strategy for an investment and corporate bank

PASHA Holding OJSC was based in Baku, Azerbaijan, with subsidiaries in insurance, banking, property development, construction, and tourism. Its most important subsidiary was PASHA Bank OJSC, which offered all major financial services. Being the largest private bank in its market by total equity, PASHA Bank launched Baku-based financial institutions in Georgia and Turkey in 2013 and 2015, respectively. Swift growth that spread to three countries demanded a strategy around the dynamic capabilities of the markets. This case focuses on the development of the PASHA Bank Turkey’s marketing strategy, encompassing business insights valuable for emerging markets regarding geographical expansion and integration into the international financial system.

cite as:

Ozturkcan, S. (2019). PASHA Bank Turkey: An international marketing strategy for an investment and corporate bank," SAGE Business Cases, http://dx.doi.org/10.4135/9781526469885

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TazeDirekt.com: The branding charm or the operational Basics?

TazeDirekt had cloned “FreshDirect” to Turkey with a very similar name and faced with a growing demand at the Turkish e-commerce market. It was an online grocery store, e-tailing organic, genetic modification free food primarily from small, local producers and from its organic farm to health-conscious and gourmet people in three big cities of Turkey. Customers were happy with the freshness, quality, and the superior service provided. Unfortunately, the profit levels were not enough to cover the operational and marketing costs of this market positioning. As the number of orders increased in scale, the savings in the unit costs were not enough to sustain the business and cover the costs of providing high-quality products with a superior service. In February 2016, the founder suddenly decided to close the business, declaring its failure. Later, in November 2016, Migros, the most massive multibrand food retail chain of Turkey, purchased the TazeDirekt and its online assets as its new online retail brand to complement its portfolio of brands.

cite as:

Ozturkcan, S., & Tuncalp, D. (2019). TazeDirekt.com: The branding charm or the operational Basics?” chapter in Case studies in food retailing and distribution. In J. Byron & D. Medway (Eds.), Case studies in food retailing and distribution (pp.37-52). Woodhead Publishing Limited. https://doi.org/10.1016/b978-0-08-102037-1.00004-9

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The rise and fall of a fake psychologist as an Instagram celebrity

What if the popular child development psychologist turns out to be only an Instagram celebrity without any credentials or formal training? Had it been not her engagement in expensive therapy sessions giving treatments to many real patients, or numerous consultancy contracts with multinational infant food companies and frequent participation in TV shows on parenting, perhaps the case would have been just regarded as another Internet scam. However, the unique community features of social media have made it possible for Instagrammer Cagla Duvenci Sonmez (aka. Socialmomm) to experience a sharp increase in her popularity (and perhaps earnings), followed with instantaneous loss of credibility.

cite as:

Ozturkcan, S. (2018). The rise and fall of a fake psychologist as an Instagram celebrity," In T. Tuten & M.R. Solomon (Eds.), Social media marketing (3rd ed.) (pp.104-106). Sage Publications.

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PASHA Bank Turkey: An inter-regional marketing strategy

PASHA Holding OJSC was based in Baku, Azerbaijan, with subsidiaries in insurance, banking, property development, construction, and tourism sectors. The most important subsidiary of the holding was PASHA Bank OJSC since its establishment in 2007. It offered all major financial services, including investment banking, trade financing and asset management. Being the largest private bank in its original market by total equity, PASHA Bank launched Baku-based financial institutions in Georgia and Turkey as of year 2013 and 2015, respectively. Swift growth that spread to three countries demanded for a strategy to align and differentiate the dynamic capabilities of the markets and efforts. This case focuses on the development of the PASHA Bank Turkey’s Marketing Strategy, and its learning outcomes encompass business insights valuable for emerging markets regarding geographical expansion, and integration to international financial system.

cite as:

Ozturkcan, S. (2018). PASHA Bank Turkey: An inter-regional marketing strategy [Case study]. The Case Centre, Reference no. 518-0023-1.

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Diageo: drinking lion's milk in Turkey

Diageo, the world’s spirits giant, acquired the Turkish spirits market leader Mey Icki in 2011. By the time, Diageo had approximately 30% market share globally, while Mey Icki had approximately 70% domestic market share. Mey Icki had enjoyed benefits and perks of being a state-owned company, until TGP Capital, a US based private-equity firm, bought Mey Icki for $800 million in 1996 from the privatization administration of Turkey. Five years later, TGP Capital sold Mey Icki to Diageo PLC for $2.1 billion. Enduring two M&As, on top of being previously state-owned, brought along many managerial and strategic issues to Mey Icki despite its dominant position in the market via Yeni Rakı (a.k.a. the Lion’s Milk), also renown as the national spirit of Turkey. On the other hand, Diageo had its own agenda for differentiation throughout its international markets, and the comprehensive distribution network that it was able to lay its hands on in Turkey, ship Yeni Rakı to different markets of the world, or rose appetite for its world-known brands, such as Johnnie Walker whisky, Smirnoff vodka and Captain Morgan’s rum in Turkey, one of the largest and fastest growing markets of Europe.

cite as:

Tuncalp, D., & Ozturkcan, S. (2017). Diageo: drinking lion's milk in Turkey. In A. Adhikari & S. Roy (Eds.), Strategic marketing cases in emerging economies (pp.47-60). Springer International Publishing. https://doi.org/10.1007/978-3-319-51545-8_4

instructor's material:

Tuncalp, D., & Ozturkcan, S. (2017). Teaching note - Diageo in Turkey: The lion’s milk versus global spirits. In A. Adhikari & S. Roy (Eds.), Instructor's manual for strategic marketing cases in emerging markets (pp.27-34). Springer International Publishing. https://doi.org/10.1007/978-3-319-52697-3_4

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iGaranti: Expanding the frontiers of mobile banking innovation

iGaranti have claimed many awards and recognitions, in addition to the wide press coverage. Two years into its launch, iGaranti counted for an active user base of 110 k. However, the spread of its reach was only about 2 % of the active mobile banking users in the market. Mr. Yılmaz worried about the bottlenecks that had limited further user acceptance and engagement.

cite as:

Ozturkcan, S., & Tuncalp, D. (2017). iGaranti: Expanding the frontiers of mobile banking innovation. In S. Roy, D. Mutu, & B. Nguyen (Eds.), Services marketing cases in emerging markets (pp.89-106). Springer International Publishing. https://doi.org/10.1007/978-3-319-32970-3_10

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Sustaining Competitive Advantage: Turk Telekom

Turk Telekom operates in the Turkish telecoms market, which is undergoing rapid changes. In recent years, new-voice operators have entered the market as a result of new legislative regulations and licensing agreements. Adjustments made to agreements with GSM operators in 1998 resulted in a substantial steady growth in the number of mobile subscribers and in the penetration rate. At the end of 2014, there were an estimated 70.1 million mobile subscribers, and the total number of fixed and mobile phone subscribers is expected to exceed 83 million. This suggests a highly-penetrated market, since the population of Turkey in 2013 was reported to be 76.5 million. In addition, technological improvements present additional challenges to the telecoms market. Investment in fibre and 3G technology resulted in an increase in broadband subscribers from 6 million in 2008 to 35 million in 2013. This case covers: market scan/scenarios, internal analysis, and strategic fit from phase 1 of the marketing strategy blueprint. It primarily focuses on the question: "Where are we now?"

cite as:

Ozturkcan, S., & Gümüş, B. (2015). Sustaining Competitive Advantage: Turk Telekom. In D. West, J. Ford, & E. Ibrahim (Eds.), Strategic marketing: Creating competitive advantage (3rd ed.) (pp.519-525). Oxford University Press.

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Activating E-Bank Users: Exploring the Potential Impact of e-Atmospherics and Experiential Marketing

Secured bank was established as a private commercial bank in the mid 1950's with currently over $40 billion in assets. It is now the third largest bank in Turkey with over 10.2 millions customers, 489 branches, and 2000 ATMs. Since 1999, a call centre and an Internet transaction site are available using state-of-the art technology. Secured bank is the leader in foreign trade, financing 25% of Turkey's exports and 19% of its imports; cash management, custody and Internet banking and manages the fastest growing credit card loyalty reward program in Turkey. Secured bank has long been renowned for its services' innovation. The culture of innovation that enhances customer expectations is at the centre of both their business and marketing strategies. It was the first to offer multi-currency cash management, Internet and telephone banking, Shop & Miles (the first frequent flyer program credit card), Flexi Card (the first credit card in Europe to allow customers to create their ideal credit card, customized to their specific financial needs) and Minibank (an innovative banking program for kids).

cite as:

de Kervenoael, R., and Ozturkcan, S. (2009), “Activating E-Bank Users: Exploring the Potential Impact of e-Atmospherics and Experiential Marketing” case in Services Marketing: Concepts, Strategies, and Cases, edited by K. Douglas Hoffman, John E.G. Bateson, Emma H. Wood, and Alexandra J. Kenyon, p.560-562, Cengage Learning: London, UK. ISBN 9781844808137.

de Kervenoael, R., and Ozturkcan, S. (2008) “Activating E-Bank Users: Exploring the Potential Impact of E- atmospherics and Experiential Marketing” case in Consumer Behaviour, edited by Jim Blythe, Cengage Learning: London, UK. ISBN 9781844803811.

We are accredited

The School of Business and Economics at Linnaeus University are accredited by The Association to Advance Collegiate Schools of Business; AACSB.

My research groups

E-health – Improved Data to and from Patients The research in the e-health area within Linnaeus University Centre for Data Intensive Sciences and Applications (DISA) will result in novel ways for…

Publications

Article in journal (Refereed)

Angelakis, A., Inwinkl, P., Berndt, A., Ozturkcan, S., Zelenajova, A., et al. (2024). Gender differences in leaders’ crisis communication : a sentiment-based analysis of German higher education leaderships’ online posts. Studies in Higher Education. 49 (4). 609-622.
Status: Published
Ozturkcan, S., Kitapci, O. (2023). A sustainable solution for the hospitality industry : The QR code menus. Journal of Information Technology Teaching Cases.
Status: Epub ahead of print
Merdin-Uygur, E., Ozturkcan, S. (2023). Consumers and Service Robots : Power Relationships amid COVID-19 Pandemic. Journal of Retailing and Consumer Services. 70.
Status: Published
Ozturkcan, S. (2023). The right-to-repair movement : Sustainability and consumer rights. Journal of Information Technology Teaching Cases.
Status: Epub ahead of print
Farhoudinia, B., Ozturkcan, S., Kasap, N. (2023). Fake news in business and management literature : A systematic review of definitions, theories, methods, and implications. Aslib Journal of Information Management.
Status: Epub ahead of print
Ozturkcan, S., Senel, K., Ozdinc, M. (2022). Framing the Central Bank Digital Currency (CBDC) revolution. Technology Analysis & Strategic Management.
Status: Epub ahead of print
Ozturkcan, S., Merdin-Uygur, E. (2022). Humanoid service robots : The future of healthcare?. Journal of Information Technology Teaching Cases. 12 (2). 163-169.
Status: Published
Ozturkcan, S. (2021). Service innovation : Using augmented reality in the IKEA Place app. Journal of Information Technology Teaching Cases. 11 (1). 8-13.
Status: Published
Senel, K., Özdinc, M., Ozturkcan, S. (2021). Single Parameter Estimation Approach for Robust Estimation of SIR Model With Limited and Noisy Data : the case for COVID-19. Disaster Medicine and Public Health Preparedness. 15 (3). e8-e22.
Status: Published
Senel, K., Özdinc, M., Ozturkcan, S., Akgul, A. (2020). Instantaneous R for COVID-19 in Turkey : Estimation by Bayesian Statistical Inference. Turkiye Klinikleri Journal of Medical Sciences. 40 (2). 127-131.
Status: Published
Özdinc, M., Senel, K., Ozturkcan, S., Akgul, A. (2020). Predicting the progress of COVID-19 : the case for Turkey. Turkiye Klinikleri Journal of Medical Sciences. 40 (2). 117-119.
Status: Published
Şengün, S., Ozturkcan, S. (2020). Re-shaped by mobile technologies’ disruption : the videogame industry in Turkey. Studies on Marketing Insights. 4 (1). 44-56.
Status: Published
Fis, A.M., Ozturkcan, S., Gur, F. (2019). Being a woman entrepreneur in Turkey : life role expectations and entrepreneurial self-efficacy. SAGE Open. 9 (2). 1-19.
Status: Published
Ozturkcan, S., Kasap, N., Tanaltay, A., Özdinc, M. (2019). Analysis of tweets about football : 2013 and 2018 leagues in Turkey. Behavior and Information Technology. 38 (9). 887-899.
Status: Published
Ozturkcan, S., Kasap, N., Cevik, M., Zaman, T. (2017). An analysis of the Gezi Park social movement tweets. Aslib Journal of Information Management. 69 (4). 426-440.
Status: Published
Ozturkcan, S., Aylin Genc, E., Uysa, O. (2014). You are what you check-in : socially created value of places and online identity formation. European Journal of Research on Social Studies. 1 (Special issue 1). 76-79.
Status: Published
Ozturkcan, S., Kasap, N., Eryarsoy, E. (2012). M-Devlet Kullanici Kabul Potansiyeli. [M-Government User Acceptance Model] : Kumeleme Analizi ve Karar Agaci Yaklasimi. [Cluster Analysis and Decision Tree Approach]. C.Ü. İktisadi ve İdari Bilimler Dergisi. 3 (2). 87-111.
Status: Published
De Kervenoael, R., Ozturkcan, S., Palmer, M. (2009). Online Social Capital : Understanding E-Impulse Buying in Practice. Journal of Retailing and Consumer Services. 16 (4). 320-328.
Status: Published
Ozturkcan, S., Bayraktar, D. (2009). Tedarikci-Alici Etkilesimlerinde Hizmetin Deger Yaratimi. [Services' Creation of Value in Supplier-Buyer Interactions]. ITU Dergisi D: Muhendislik. 8 (4). 3-12.
Status: Published

Book (Other academic)

Ozturkcan, S. (2014). Effie 2013 Kazananlar Kitabi : (Effie 2013 Award Winners Book). Istanbul, Advertising Foundation Publications [Reklamcılık Vakfı Yayınları].
Koçaş, C., Ozturkcan, S. (2008). Ekonometrik Rekabet Modelleme ve Pazar Tepki Analizi : (Econometric modelling of competitive markets and market response). Istanbul, Istanbul Chamber of Commerce Publications.

Chapter in book (Refereed)

Ozturkcan, S. (2024). Game Prosumption. Encyclopedia of Computer Graphics and Games. Cham, Springer. 778-780.
Ozturkcan, S. (2024). Virtual Reality Retailing. Encyclopedia of Computer Graphics and Games. Cham, Springer. 2030-2031.
Ozturkcan, S., Özdinc, M. (2024). Flygskam and its Implications for Sustainable Tourism : A Social Media Analysis of the Flight Shaming. Marketing and consumer behaviour in sustainable tourism. London, Routledge. 158-174.
Ozturkcan, S. (2023). Technology and disaster relief : The Türkiye-Syria earthquake case study. Innovation - Research and development for human, economic and institutional growth [Working title]. London, IntechOpen.
Ripley Johnson, E., Castaño Martínez, M., Ozturkcan, S. (2023). Public health communication with big data : comparison of the United States versus the nordic region in the context of covid-19. Opportunities and Challenges of Engineering Applications in the Digital Age. Istanbul, Turkey, Nobel. 213-228.
Ozturkcan, S., Merdin-Uygur, E. (2022). Conceptualizing Opportunities and Challenges Relevant to the Inclusion of Humanoid Service Robots in the Context of COVID-19. Human Interaction, Emerging Technologies and Future Systems V : Proceedings of the 5th International Virtual Conference on Human Interaction and Emerging Technologies, IHIET 2021, August 27-29, 2021 and the 6th IHIET: Future Systems (IHIET-FS 2021), October 28-30, 2021, France. Cham, Springer. 153-158.
Ozturkcan, S., Arin, I., Kasap, N., Saygin, Y. (2022). Twitter Reflections on Syrian Conflict from Turkey. Financial Technology (FinTech), Entrepreneurship, and Business Development. ICBT 2021. Springer. 833-857.
Akiskali, T., Kitapci, O., Ozturkcan, S. (2022). Service robots in the hospitality industry : A state-of-the-art literature review. Dataset - Literature on service robots in the hospitality industry. Milano, McGraw-Hill.
Ozturkcan, S. (2022). Sustainable branding in global fast-fashion : Consumers' and distant supply chain stakeholders' solidarity via social media. Dealing with Socially Responsible Consumers. Palgrave Macmillan. 299-314.
Ozturkcan, S. (2021). Fashion Accessory Brand Development via Up-cycling of Throwaway Clothes : The Case of Chapputz. Social and Sustainability Marketing : A Casebook for Reaching Your Socially Responsible Consumers through Marketing Science. Routledge. 563-574.
Ozturkcan, S., Özdinc, M. (2020). A deadly game user experience : the case of #BlueWhaleChallenge. Game user experience and player-centered design. Cham, Springer. 395-407.
Ozturkcan, S., Tuncalp, D. (2019). TazeDirekt.com : branding charm or operational basics?. Case Studies in Food Retailing and Distribution. Woodhead Publishing Limited. 37-52.
Ozturkcan, S. (2018). Virtual reality retailing. Encyclopedia of computer graphics and games. Cham, Springer.
Ozturkcan, S. (2018). Game prosumption. Encyclopedia of computer graphics and games. Cham, Springer.
Tuncalp, D., Ozturkcan, S. (2017). Case Study 4: Diageo in Turkey : the lion's milk versus global spirits. Strategic marketing cases in emerging markets. Springer. 47-60.
Tuncalp, D., Ozturkcan, S. (2017). Teaching Note: Case 4: Diageo in Turkey : the lion’s milk versus global spirits. Instructor's manual for strategic marketing cases in emerging markets : a companion volume. Springer. 27-34.
Ozturkcan, S., Sengun, S. (2016). Pleasure in Pain : How Accumulation in Gaming Systems Can Lead to Grief. Gamer Psychology and Behavior. Springer. 41-55.
Ozturkcan, S., Tuncalp, D. (2016). Case study 8 : iGaranti: Expanding the frontiers of mobile banking innovation. Services Marketing Cases in Emerging Markets : An Asian Perspective. Springer. 89-106.
Ozturkcan, S., Şengün, S. (2015). Gaining reward vs. avoiding loss : When does gamification stop being fun?. Emerging Research and Trends in Gamification. IGI Global. 48-71.
Ozturkcan, S., Gumus, B. (2015). Sustaining competitive advantage : Turk Telekom. Strategic marketing : creating competitive advantage. Oxford University Press. 519-525.
Ozturkcan, S. (2009). Internalization, objectivation and externalization : formation of hyper-loyal brand communities. Building brand loyalty : issues and perspectives. Hyderabad, India, Icfai University Press. 55-63.
De Kervenoael, R., Ozturkcan, S. (2008). Grey market e-shopping and trust building practices in China. Trust and new technologies : marketing and management on the Internet and mobile media. Edward Elgar Publishing. 56-73.
Ozturkcan, S. (2007). Identification in hyper-loyalty brand communities. The making of cult brands. Hyderabad, India, Icfai University Press.
Ozturkcan, S., Bayraktar, D. (2007). Tedarik Zinciri Yonetiminde Hizmet Seviyesi Gerekleri Icin Onermeler. [Proposing Snell's Law Approach for Service-Level Requirements in Supply Chain Management] : Snell Kanunu Yaklasimi. Sıtkı Gözlü'ye armağanı. Istanbul, Çağlayan Basımevi. 37-48.

Chapter in book (Other academic)

Ozturkcan, S. (2019). PASHA Bank Turkey : an international marketing strategy for an investment and corporate bank. SAGE Business Cases Originals. Sage Publications.
Ozturkcan, S., Yolbulan Okan, E. (2018). Introduction. Marketing Management in Turkey. Emerald Group Publishing Limited. 3-8.
De Kervenoael, R., Ozturkcan, S. (2009). Activating e-bank users : exploring the potential impact of e-atmospherics and experiential marketing. Services marketing : concepts, strategies and cases. London, Delmar Cengage Learning. 560-562.
De Kervenoael, R., Ozturkcan, S. (2008). Activating e-bank users : exploring the potential impact of e-atmospherics and experiential marketing. Consumer behaviour. London, Delmar Cengage Learning.

Conference paper (Refereed)

Ozturkcan, S., Merdin-Uygur, E., Yilmaz, F., Ince, O. (2024). Human-robot collaboration for sustainable healthcare. .
Ozturkcan, S., Gashi Nulleshi, S. (2024). Generative Artificial Intelligence (Gen AI) as a co-creator: exploring the collaboration between human and machine entrepreneurs. .
Ozturkcan, S., Berndt, A., Angelakis, A. (2024). Mending clothing to support sustainable fashion. .
Gashi Nulleshi, S., Ozturkcan, S. (2024). Entrepreneurship in precarious environments: A tale of digital wizards and social warriors. .
Ozturkcan, S., Merdin-Uygur, E., Yilmaz, F., Ince, O. (2023). Human-robot partners in healthcare services. Paper presented at AIRSI2023: The Metaverse Conference, Zaragoza, Spain, May 15-17, 2023.
Toral Manson, I., Ozturkcan, S., Jain, H. (2023). Revolutionizing Responsible Fashion Retail with Metaverse : Exploring Generation Z's Perceptions. Proceedings of Academy of Marketing 2023 : Annual Conference and Doctoral Colloquium: From Revolution to Revolutions. 68-69.
Merdin-Uygur, E., Ozturkcan, S. (2023). The Effect of Human Interference in Robotic Service Failures on Customer Comfort and Customer Aggression. Proceedings of Academy of Marketing 2023 : Annual Conference and Doctoral Colloquium: From Revolution to Revolutions. 87-88.
Merdin-Uygur, E., Ozturkcan, S. (2023). The Effect of Human Interference in Robotic Service Failures on Customer Comfort and Customer Aggression. Paper presented at Frontiers in Service, Maastricht, The Netherlands, June 15-18, 2023.
Angelakis, A., Inwinkl, P., Berndt, A., Ozturkcan, S., Zelenajova, A., et al. (2023). Gender (Still) Matters in the Crisis Communication : A Sentiment-Based Analysis of German Higher Education Leaderships' Online Posts in the Context of COVID-19. Presented at the 25th Hochschulmanagement Workshop-Conference, Vienna, Austria, February 23-24, 2023.
Ozturkcan, S., Merdin-Uygur, E. (2023). Mapping the Landscape of Service Robots in Hospitality : A Bibliometric Analysis. Paper presented at the 4th International Hospitality Conference on Hospitality Robotics: "Engineering, Experience, Ethics", Amsterdam, The Netherlands, June 8-9, 2023.
Ozturkcan, S., Kasap, N., Arın, İ., Saygın, Y. (2023). Reflections of Social Support on Twitter : The Case of the Soma Mine Disaster in Turkey. Digitalisation: Opportunities and Challenges for Business. ICBT 2022. 79-88.
Angelakis, A., Inwinkl, P., Ozturkcan, S., Berndt, A., Winkler, R., et al. (2023). Female CEOs : A structured literature review. Presented at the International Symposium in Business (ISBIZ23), Greece, July 24-28, 2023.
Makul, S., Ozturkcan, S., Kitapci, O., Merdin-Uygur, E. (2023). Navigating the New Norm in Restaurants : To continue (or not) with the QR-code Menus. Presented at AIRSI2023: The Metaverse Conference, Zaragoza, Spain, May 15-17, 2023.
Ozturkcan, S. (2023). Robot Yönetimi : Geleceğin İş Dünyasına Hazırlanmak. Presented at the International Business Congress, Istanbul, Turkey, September 7-9, 2023.
Ozturkcan, S., Ozdinc, M. (2022). Producotting : The Co-creative Spin-off of Boycotting and Buycotting. Presented at Annual Conference of the Academy of Marketing: The Fabric of Life, 5-7 July 2022.
Angelakis, A., Inwinkl, P., Berndt, A., Ozturkcan, S., Zelenajova, A., et al. (2022). How do University Rectors and Vice-Rectors Communicate in Times of Crises such as the COVID-19 pandemic? A Sentiment-Based Study. Presented at the British Academy of Management - International Symposium in Finance, Kissamos (ISF2022), Crete, Greece, July 29-31, 2022.
Tanaltay, A., Ozturkcan, S., Kasap, N. (2022). Unpacking Emotion on Social Media Marketing in Global and Emerging Local Market Contexts with Evidence from Big Data. Presented at the AIRSI2022 Conference: Technologies 4.0 in Tourism, Services & Marketing, Zaragoza, Spain, July 11-13, 2022.
Tanaltay, A., Ozturkcan, S., Kasap, N. (2022). A Cross-Cultural Analysis of Emoticon Utilization in Social Media Branding Communication. Presented at the AIRSI2022 Conference: Technologies 4.0 in Tourism, Services & Marketing, Zaragoza, Spain, July 11-13, 2022, Zaragoza, Spain, 2022.
Angelakis, A., Inwinkl, P., Berndt, A., Ozturkcan, S., Zelenajova, A., et al. (2022). How do University Rectors Communicate in Times of Crisis such as the COVID-19 pandemic? A Sentiment-Based Study. Presented at the 10th International Conference on Contemporary Marketing Issues, Naxos, Greece, July 8-10, 2022.
Farhoudinia, B., Ozturkcan, S., Kasap, N. (2022). Lexicon-based sentiment analysis of fake news on social media. Presented at the AIRSI2022 Conference: Technologies 4.0 in Tourism, Services & Marketing, Zaragoza, Spain, July 11-13, 2022, Zaragoza, Spain, 2022.
Ozturkcan, S. (2022). Sağlık Hizmetlerinde İnsansı Robotların Kullanımı (Using Humanoid Robots in Healthcare Services). Presented at 3. Uluslararası Sağlıkta Yapay Zeka Kongresi (3rd International Conference on AI in Healthcare), Online, May 11-13, 2022.
Ripley Johnson, E., Castaño Martínez, M., Ozturkcan, S. (2022). Complications in big data-based communication in the wake of COVID-19 : A comparison of North American and Nordic practices of multinational healthcare corporations. Interview Data on Challenges in big data-based communication amid C19.
Tufan, P., Ozturkcan, S., Özdinc, M. (2022). How does collectively seeking social media community support help employees solve organizational injustice-related problems? : _{An analysis of Twitter Big Data}. Presented at Annual Conference of the Academy of Marketing: The Fabric of Life, 5-7 July, 2022.
Merdin-Uygur, E., Ozturkcan, S. (2022). Robots falling flat on the marketers’ faces. Presented at Unanticipated and Unintended Consequences of Service Robots in the Frontline - Online Workshop, University of Surrey, UK, September 15, 2022.
Merdin Uygur, E., Ozturkcan, S. (2022). The emerging “we” tribe of human-robot partners in consumption spaces. Presented at the AIRSI2022 Conference: Technologies 4.0 in Tourism, Services & Marketing, Zaragoza, Spain, July 11-13, 2022, Zaragoza, Spain, 2022.
Ozturkcan, S. (2021). Conceptualizing Consumer Paradoxes towards the Central Bank Digital Currency (CBDC) in the context of COVID-19. Presented at the AIRSI2021 Conference: Technologies 4.0 in Tourism, Services & Marketing, Online, July 12-14, 2021. 62-68.
Merdin-Uygur, E., Ozturkcan, S. (2021). Consumer Attitudes towards Low vs. High Power Robotic Services and the Covid Pandemic. Presented at the 2021 Annual Conference of the Academy of Marketing: "Reframing Marketing Priorities", Online, July 5-7, 2021.
Ozturkcan, S., Arin, I., Kasap, N., Saygin, Y. (2021). Twitter Reflections on Syrian Conflict from Turkey. Paper presented at the International Conference on Business & Technology (ICBT 2021), Istanbul, Turkey, November 6-7, 2021 - Best Paper Award.
Ozturkcan, S. (2021). Central Bank Digital Currency in the Context of Covid-19 : What the Future Holds for Marketers and Consumers?. Presented at the 2021 Annual Conference of the Academy of Marketing: "Reframing Marketing Priorities", Online, July 5-7, 2021, Academy of Marketing , 2021.
Ishäll, L., Aktas, V., Bjursell, C., Ozturkcan, S., Johan, B. (2021). Upplevelser av digitaliseringens effekter på lärandet, sociala interaktioner och arbetsmiljön : en kvalitativ pilotstudie under global pandemi. Presented at FALF 2021: "Hälsosamt arbetsliv - utopi eller verklighet?", Online, June 14-16, 2021.
Ozturkcan, S. (2020). The deadly gamification challenge of #BlueWhale. Presented at 8th EAI International Conference on ArtsIT, Interactivity and Game Creation, ArtsIT 2019, and the 4th EAI International Conference on Design, Learning, and Innovation, DLI 2019; Aalborg; Denmark; 6-8 November 2019. 785-787.
Ozturkcan, S., Kasap, N., Ozdinc, M., Tanaltay, A. (2019). Digital national currency : example of Sweden and e-Krona. Paper presented at the 2nd International Conference on Digital Innovation, Entrepreneurship and Financing, Valencia, Spain, December 2-3, 2019. 1-7.
Ozturkcan, S., Merdin-Uygur, E. (2018). Will robots conquer services? : attitudes towards anthropomorphic service robots. Presented at the 9th International Research Symposium in Service Management (IRSSM), Ljubljana, Slovenia, July 23-27, 2018.
Wakim, R.S., Drak Al Sebai, L., Miladinovic, M., Ozturkcan, S. (2018). A Study of Swedish Eyewear Retailer's Smartphone-Based Augmented Reality Application. Engineering and Technology Management Summit 2018 : Engineering and Technology Management in the Smart Age. 350-355.
Ozturkcan, S., Fis, A.M. (2016). Effects of essentialism on entrepreneurial intentions & efficacy. Presented at the 19th EBES Conference, Istanbul, Turkey, May 26-28, 2016.
Çevik, M., Ozturkcan, S., Kasap, N. (2015). Sosyal Medya Analitiği [Social Media Analytics] : Twitter için Büyük Veri Yaklaşımı [Big Data Approach for Twitter]. .
Ozturkcan, S., Gursoy, G. (2014). On-line reviews’ impact on trust building. Global Conference on Business and Finance Proceedings : Volume 9, number 1. 350-360.
Yurdakul, H., Ozturkcan, S. (2014). Management Practices in Kingdom of Saudi Arabia : Exploring Perspectives of Saudi Managers and Middle East Expats. Proceedings of International Conference on Innovative Trends in Multidisciplinary Academic Research (ITMAR 2014). 66-83.
Ozturkcan, S., Genc, E.A., Uysal, O. (2014). You are What You Check-In : Socially Created Values of Places and Online Identity Formation. III. European Conference on Social and Behavioral Science, Feb 6-8, 2014, Rome, Italy.
Ozturkcan, S. (2014). Technology acceptance of students : an analysis of 100% online graduate program. Presented at the 3rd European Conference on Social and Behavioral Sciences, Rome, Italy, February 6-8, 2014.
Gümüş, B., Varnalı, K., Ozturkcan, S. (2014). Adoption of Really New Products : Retro Appearance and the Bandwagon Effect. Marketing theory challenges in emerging markets. 23.
Ozturkcan, S., De Kervenoael, R., Kasap, N., Eryarsoy, E. (2009). An Actor-Network Theory (ANT) approach to Turkish e-government gateway initiative. Paper presented at the International Conference on eGovernment & eGovernance (Ice-Gov), Ankara, Turkey, March 12-13, 2009.
Ozturkcan, S. (2009). Experiential practises via digital services. Presented at the eChallenges Conference, Istanbul, Turkey, October 21-23, 2009.
Bisson, C., De Kervenoal, R., Ozturkcan, S. (2009). Social e-Atmospherics in Practice (or not) : A French and Turkish Web Designers’ Perspectives. .
Oncul, S.D., Ozturkcan, S., Bayraktar, D., Celebi, D. (2009). A review of timetabling and resource allocation models for light-rail transportation systems. Paper presnted at the International Conference for Prospects for Research in Transport and Logistics on a Regional – Global Perspective, Istanbul, Turkey, February 12-14, 2009.
Ozturkcan, S., Kasap, N., Eryarsoy, E. (2009). M-Devlet [M- Government] : Fırsatlar ve Engeller Üzerine Bir Analiz [An Analysis of Threats and Opportunities]. 1. Ulusal Mobil Devlet Konferansı [1st National Mobile Government Conference], Ankara, Turkey, May 28-29, 2009.
Ozturkcan, S., Gunay, N. (2009). Students’ experiences in business schools. Paper presented at the 27th EuroCHRIE Annual Conference, Helsinki, Finland, October 22-24, 2009.
Duvan, B.S., Ozturkcan, S. (2009). Used car remarketing. Paper presented at the International Conference on Social Sciences (ICSS) 2009, Izmir, Turkey, September 10-13, 2009.
Ozturkcan, S., Aydın, S., Ateş, M., Çetin, A.T. (2009). Effects of service quality on customer satisfaction and customer loyalty : Marmara University Hospital. Paper presented at the International Congress on Performance and Quality in Health, Antalya, Turkey, March 19-21, 2009.
Bozkaya, B., De Kervenoael, R., Ozturkcan, S. (2009). Premium e-grocery : exploring value in logistics integrated service solutions. Paper presented at the International Conference for Prospects for Research in Transport and Logistics on a Regional – Global Perspective, Istanbul, Turkey, February 12-14, 2009.
De Kervenoael, R., Ozturkcan, S., Cetin, S., Soylu, Y. (2008). Adopting the experiential values propositions as e-atmospherics : an illustration through the case of e-banking. Paper presented at the 15th International EIRASS Conference on recent advances in Retailing and Services Science (EIRASS), Zagreb, Croatia, July 14-17, 2008.
De Kervenoael, R., Ozturkcan, S., Eryarsoy, E., Kasap, N. (2008). Categorizing ‘intention to use’ e-government services through mobile phone : the importance of front loading activities. Paper presented at the International Conference on Information Resources Management (Conf-IRM), Niagara Falls, Ontario, Canada, May 18-20, 2008.
De Kervenoael, R., Ozturkcan, S., Bisson, C. (2008). The influence of social E-Atmospherics in practice : a website content analysis perspective. Paper presented at the 7th International Marketing Trends Congress, Venice, Italy, January 25-26, 2008.
Ozturkcan, S., De Kervenoael, R., Kasap, N., Eryarsoy, E. (2008). Mobile phone and e-government in Turkey : practices and technological choices at the crossroad. Paper presented at the International Conferences on Mobile Government and the Mobile Society, Antalya, Turkey, September 16-19, 2008.
Ozturkcan, S., De Kervenoael, R. (2008). Türkiye’de e-Bankacılık [Turkish e-Banking] : Tüketici Deneyimleri [Consumer Experiences]. Paper presented at the 13th National Marketing Congress, Cappadocia, Turkey, October 25-29, 2008.
De Kervenoael, R., Ozturkcan, S., Hallsworth, A., Canning, C. (2008). Capturing loyalty across garment ranges : the case of supermarket children's clothing in the UK. Paper presented at the 15th International EIRASS Conference on recent advances in Retailing and Services Science (EIRASS), Zagreb, Croatia, July 14-17, 2008.
Celebi, D., Bayraktar, D., Ozturkcan, S. (2008). Multi criteria classification for spare parts inventory. Paper presented at the 38th Computer and Industrial Engineering Conference, Beijing, China, October 31-November 2, 2008. 1780-1787.
De Kervenoael, R., Ozturkcan, S., Soopramanien, D. (2007). Anticipating e-grocery services pre-purchase practices : contrasting trajectories in households’ organisation. Paper presented at the 14th International EIRASS Conference on recent advances in Retailing and Services Science (EIRASS), San Francisco, USA, June 29-July 2, 2007.
De Kervenoael, R., Ozturkcan, S. (2007). ‘It’s in Her Eyes’ A ‘barometer’ for EU accession through female perceptions of role portrayals in advertising : a crosscultural study of Ukraine and Turkey. Paper presented at the 36th European Marketing Academy (EMAC) Conference, Reykjavik, Iceland, May 25-27, 2007.
Ozturkcan, S., Bayraktar, D. (2007). An expert system approach for improving service-levels between buyer and supplier. Paper presented at the 14th International Annual EurOMA Conference, Ankara, Turkey, June 17-20, 2007.
Ozturkcan, S., Eryarsoy, E., Kasap, N., De Kervenoael, R. (2007). Türkiye’de E-Devlet Hizmetleri İçin Mobil Telefonların Kullanımı [Using Mobile Phones for E-Government Services in Turkey]. Paper presented at the Knowledge, Economy and Management Congress, Istanbul, Turkey, December 26-28, 2007.
Elms, J., Dunphy, C., De Kervenoae, R., Ozturkcan, S. (2007). “It’s in his eyes” : the negotiation and interpretation of masculinity using the Dolce et Gabbana’s 2005 print advertising campaign. Paper presented at the 4th Workshop on Interpretive Consumer Research (EIASM), Marseilles, France, April 26-27, 2007.
De Kervenoael, R., Ozturkcan, S. (2007). Dimensionalizing e-grocery shopping 'in practice' : an illustration through Turkish consumers' front-loading activities. Paper presented at the 3rd International Conference on Business, Management, and Economics (ICBME 2007), Izmir, Turkey, 13-17 June, 2007.
Ozturkcan, S. (2005). Identification in hyper-loyalty brand communities. Paper presented at the 2nd Annual Management Congress at Mugla University, Mugla, Turkey, February 17, 2005.
Ozturkcan, S. (2002). Globalization and economic growth. Paper presented at the 11th Annual IMDA Conference, Antalya, Turkey, July 20-24, 2002.
Ozturkcan, S. (2002). Cultural recognition in one-to-one Internet advertising. Presented at 11th Annual IMDA Conference, Jul 20-24, 2002, Antalya, Turkey.

Manuscript (preprint) (Other academic)

Ozturkcan, S. (2018). Call to Redefine Human-Robot Interaction: From Social Robots to Gun Shooting Humanoids.
This paper reviews the human-robot interactionliterature in the scope of recent technological progress. It gives various examples of emerging human-robot interaction and calls upon a re-definition of the interaction concept.
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Conference proceedings (editor) (Refereed)

Singh, A., Hadjikhani, A., Aktan, C., Ozturkcan, S. (2009). Studies on Business Economics: Papers on Human Resources Management, Leadership, Organizational Culture, Organizational Social Responsibility, Performance Management, Auditing, Accounting, Tourism Management : Volume 1: Selected Proceedings of the Second International Conference on Social Sciences, Social Science Research Society. Social Sciences Research Society.

Collection (editor) (Refereed)

Ozturkcan, S., Yolbulan Okan, E. (2018). Marketing management in Turkey. Bingley, UK, Emerald Group Publishing Limited. 339.

Other (Refereed)

Ozturkcan, S. (2017). The rise and fall of a fake psychologist as an Instagram celebrity. London, Sage Publications. 5.

Other (Other academic)

Ozturkcan, S. (2018). PASHA Bank Turkey : an inter-regional marketing strategy. The Case Centre. 26.

Dataset (Refereed)

Ripley Johnson, E., Castaño Martínez, M., Ozturkcan, S. (2022). Interview Data on Challenges in big data-based communication amid C19.
Transcriptions of Interview Data that follows the Semi-Structured Interview Guide. PDF files.
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Akiskali, T., Kitapci, O., Ozturkcan, S. (2022). Dataset - Literature on service robots in the hospitality industry.
List of fifty-nine articles retrieved from Web of Science, Google Scholar, and Scopus databases upon search inquiries with "robot," "hotel," and "hospitality" keywords. Data collection between October 2021 and March 2022. Figures of analysis in three clusters: robot*-customer relationship, robot-employee relationship, and robot-firm relationship. Pdf file.
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