Selcen Öztürkcan

Dr.Selcen Öztürkcan (Trabzon, Turkey / 1977) continues her academic career as an Associate Professor of Business Administration specialized in marketing (since 08/2018) with a permanent position at the School of Business and Economics of Linnaeus University (Sweden), and as a Network Professor (since 03/2020) at the Sabancı Business School of Sabancı University (Turkey).

Before moving to Scandinavia, she served as a Professor of New Media (2017-2018) at the Faculty of Communication of Bahcesehir University (Turkey), Associate Professor of Marketing (2011-2016), and Assistant Professor of Marketing (2010-2011) at the Social Sciences Institute of Istanbul Bilgi University (Turkey). Also, she held a permanent position as an Assistant Professor of Business Administration (2017-2019) at the Jönköping International Business School of Jönköping University (Sweden).

She is a graduate of Tarsus American High School (1995) and holds a B.Sc. degree in Materials Science and Metallurgical Engineering from the Middle East Technical University with honors (1999) followed by an M.B.A. degree from the Bilkent University on merit-scholarship (2001). She pursued her Ph.D. studies, again on merit-scholarship, first at the College of Business Administration of the University of South Florida (2002-2003), then at the Faculty of Management of the Istanbul Technical University (2003-2007) where she received her Ph.D. in Management Engineering degree. Her Ph.D. thesis received an Outstanding Ph.D. Award of the Turkish Educational Foundation (2007). Sabancı University (2006-2008) and Ozyegin University (2008-2010) hosted her Post-Doc Research activities. Subsequently, the Turkish Inter-University Council reviewed her research and teaching accomplishments and awarded her with the Docent of Marketing (2011) title.

Dr. Öztürkcan has designed and taught over 40 different Ph.D., Graduate, and Undergraduate courses in 17 different universities in nine countries (Belgium, Finland, France, Germany, Portugal, Sweden, Turkey, UK, and the US). Her research, which appeared as journal articles, books, book chapters, and case studies, is accessible at http://www.selcenozturkcan.com

Teaching

Course Coordinator

Undergraduate
- International Cases on Marketing Strategy (2FE925)
- Marketing in Mobile Devices (2FE423)
- Research Methods (2FE403)
Graduate
- E-Business Management (4FE128)
- Methodology (4FE454)

Contributor

Undergraduate
- Digital Marketing (1IK600)
- E-commerce (1FE646)
- Perspectives on Retail Research (2FE401)
- Thesis with specialization in International Business (2FE51E)
Graduate
- Applied Marketing Analysis (4FE124)
- Contemporary Marketing Research (4FE080)
- Global Challenges and Opportunities (4FE448)
- International Business Strategy in Emerging Country Markets (4FE517)
- Internship on International Business Strategy (4FE660)
- Knowledge and Innovation-Based Strategy (2FE452)
- Thesis in International Business Strategy (5FE40E)
- Thesis with specialization in International Business Strategy (4FE81E)
- Thesis with specialization in Marketing (5FE05E)

Publications

Article in journal (Refereed)

Ozturkcan, S. (2020). Service innovation : using augmented reality in the IKEA Place app. Journal of Technology Teaching Cases.
Senel, K., Özdinc, M., Ozturkcan, S. (2020). SPE approach for robust estimation of SIR model with limited and noisy data : the case for COVID-19. Disaster Medicine and Public Health Preparedness. 1-22.
Senel, K., Özdinc, M., Ozturkcan, S., Akgul, A. (2020). Instantaneous R for COVID-19 in Turkey : Estimation by Bayesian Statistical Inference. Turkiye Klinikleri Journal of Medical Sciences.
Özdinc, M., Senel, K., Ozturkcan, S., Akgul, A. (2020). Predicting the progress of COVID-19 : the case for Turkey. Turkiye Klinikleri Journal of Medical Sciences. 40. 117-119.
Şengün, S., Ozturkcan, S. (2020). Re-shaped by mobile technologies’ disruption : the videogame industry in Turkey. Studies on Marketing Insights. 4. 44-56.
Fis, A.M., Ozturkcan, S., Gur, F. (2019). Being a woman entrepreneur in Turkey : life role expectations and entrepreneurial self-efficacy. SAGE Open. 9. 1-19.
Ozturkcan, S., Kasap, N., Tanaltay, A., Özdinc, M. (2019). Analysis of tweets about football : 2013 and 2018 leagues in Turkey. Behavior and Information Technology. 38. 887-899.
Ozturkcan, S., Kasap, N., Cevik, M., Zaman, T. (2017). An analysis of the Gezi Park social movement tweets. Aslib Journal of Information Management. 69. 426-440.
Ozturkcan, S., Aylin Genc, E., Uysa, O. (2014). You are what you check-in : socially created value of places and online identity formation. European Journal of Research on Social Studies. 1. 76-79.
Ozturkcan, S., Kasap, N., Eryarsoy, E. (2012). M-Devlet Kullanici Kabul Potansiyeli. [M-Government User Acceptance Model] : Kumeleme Analizi ve Karar Agaci Yaklasimi. [Cluster Analysis and Decision Tree Approach]. C.Ü. İktisadi ve İdari Bilimler Dergisi. 3. 87-111.
de Kervenoael, R., Ozturkcan, S., Palmer, M. (2009). Online Social Capital : Understanding E-Impulse Buying in Practice. Journal of Retailing and Consumer Services. 16. 320-328.
Ozturkcan, S., Bayraktar, D. (2009). Tedarikci-Alici Etkilesimlerinde Hizmetin Deger Yaratimi. [Services' Creation of Value in Supplier-Buyer Interactions]. ITU Dergisi D: Muhendislik. 8. 3-12.

Conference paper (Refereed)

Ozturkcan, S., Kasap, N., Ozdinc, M., Tanaltay, A. (2019). Digital national currency : example of Sweden and e-Krona. Paper presented at the 2nd International Conference on Digital Innovation, Entrepreneurship and Financing, Valencia, Spain, December 2-3, 2019. 1-7.
Ozturkcan, S. (2019). The deadly gamification challenge of #BlueWhale. Paper presented at ArtsIT 2019 – 8th EAI International Conference: ArtsIT, Interactivity & Game Creation, Aalborg, Denmark, November 6-8, 2019. 1-6.
Ozturkcan, S., Merdin-Uygur, E. (2018). Will robots conquer services? : attitudes towards anthropomorphic service robots. Presented at the 9th International Research Symposium in Service Management (IRSSM), Ljubljana, Slovenia, July 23-27, 2018.
Wakim, R.S., Drak Al Sebai, L., Miladinovic, M., Ozturkcan, S. (2018). A Study of Swedish Eyewear Retailer's Smartphone-Based Augmented Reality Application. Engineering and Technology Management Summit 2018 : Engineering and Technology Management in the Smart Age. 350-355.
Ozturkcan, S., Fis, A.M. (2016). Effects of essentialism on entrepreneurial intentions & efficacy. Presented at the 19th EBES Conference, Istanbul, Turkey, May 26-28, 2016.
Çevik, M., Ozturkcan, S., Kasap, N. (2015). Sosyal Medya Analitiği [Social Media Analytics] : Twitter için Büyük Veri Yaklaşımı [Big Data Approach for Twitter]. .
Yurdakul, H., Ozturkcan, S. (2014). Management Practices in Kingdom of Saudi Arabia : Exploring Perspectives of Saudi Managers and Middle East Expats. Proceedings of International Conference on Innovative Trends in Multidisciplinary Academic Research (ITMAR 2014). 66-83.
Ozturkcan, S., Gursoy, G. (2014). On-line reviews’ impact on trust building. Global Conference on Business and Finance Proceedings : Volume 9, number 1. 350-360.
Ozturkcan, S., Genc, E.A., Uysal, O. (2014). You are What You Check-In : Socially Created Values of Places and Online Identity Formation. .
Gümüş, B., Varnalı, K., Ozturkcan, S. (2014). Adoption of Really New Products : Retro Appearance and the Bandwagon Effect. Marketing theory challenges in emerging markets. 23.
Ozturkcan, S. (2014). Technology acceptance of students : an analysis of 100% online graduate program. Presented at the 3rd European Conference on Social and Behavioral Sciences, Rome, Italy, February 6-8, 2014.
Oncul, S.D., Ozturkcan, S., Bayraktar, D., Celebi, D. (2009). A review of timetabling and resource allocation models for light-rail transportation systems. Paper presnted at the International Conference for Prospects for Research in Transport and Logistics on a Regional – Global Perspective, Istanbul, Turkey, February 12-14, 2009.
Ozturkcan, S., de Kervenoael, R., Kasap, N., Eryarsoy, E. (2009). An Actor-Network Theory (ANT) approach to Turkish e-government gateway initiative. Paper presented at the International Conference on eGovernment & eGovernance (Ice-Gov), Ankara, Turkey, March 12-13, 2009.
Ozturkcan, S. (2009). Experiential practises via digital services. Presented at the eChallenges Conference, Istanbul, Turkey, October 21-23, 2009.
Ozturkcan, S., Kasap, N., Eryarsoy, E. (2009). M-Devlet [M- Government] : Fırsatlar ve Engeller Üzerine Bir Analiz [An Analysis of Threats and Opportunities]. .
Bisson, C., de Kervenoal, R., Ozturkcan, S. (2009). Social e-Atmospherics in Practice (or not) : A French and Turkish Web Designers’ Perspectives. .
Ozturkcan, S., Gunay, N. (2009). Students’ experiences in business schools. Paper presented at the 27th EuroCHRIE Annual Conference, Helsinki, Finland, October 22-24, 2009.
Duvan, B.S., Ozturkcan, S. (2009). Used car remarketing. Paper presented at the International Conference on Social Sciences (ICSS) 2009, Izmir, Turkey, September 10-13, 2009.
Ozturkcan, S., Aydın, S., Ateş, M., Çetin, A.T. (2009). Effects of service quality on customer satisfaction and customer loyalty : Marmara University Hospital. Paper presented at the International Congress on Performance and Quality in Health, Antalya, Turkey, March 19-21, 2009.
Bozkaya, B., de Kervenoael, R., Ozturkcan, S. (2009). Premium e-grocery : exploring value in logistics integrated service solutions. Paper presented at the International Conference for Prospects for Research in Transport and Logistics on a Regional – Global Perspective, Istanbul, Turkey, February 12-14, 2009.
de Kervenoael, R., Ozturkcan, S., Cetin, S., Soylu, Y. (2008). Adopting the experiential values propositions as e-atmospherics : an illustration through the case of e-banking. Paper presented at the 15th International EIRASS Conference on recent advances in Retailing and Services Science (EIRASS), Zagreb, Croatia, July 14-17, 2008.
de Kervenoael, R., Ozturkcan, S., Eryarsoy, E., Kasap, N. (2008). Categorizing ‘intention to use’ e-government services through mobile phone : the importance of front loading activities. Paper presented at the International Conference on Information Resources Management (Conf-IRM), Niagara Falls, Ontario, Canada, May 18-20, 2008.
de Kervenoael, R., Ozturkcan, S., Bisson, C. (2008). The influence of social E-Atmospherics in practice : a website content analysis perspective. Paper presented at the 7th International Marketing Trends Congress, Venice, Italy, January 25-26, 2008.
Ozturkcan, S., de Kervenoael, R., Kasap, N., Eryarsoy, E. (2008). Mobile phone and e-government in Turkey : practices and technological choices at the crossroad. Paper presented at the International Conferences on Mobile Government and the Mobile Society, Antalya, Turkey, September 16-19, 2008.
Ozturkcan, S., de Kervenoael, R. (2008). Türkiye’de e-Bankacılık [Turkish e-Banking] : Tüketici Deneyimleri [Consumer Experiences]. Paper presented at the 13th National Marketing Congress, Cappadocia, Turkey, October 25-29, 2008.
de Kervenoael, R., Ozturkcan, S., Hallsworth, A., Canning, C. (2008). Capturing loyalty across garment ranges : the case of supermarket children's clothing in the UK. Paper presented at the 15th International EIRASS Conference on recent advances in Retailing and Services Science (EIRASS), Zagreb, Croatia, July 14-17, 2008.
Celebi, D., Bayraktar, D., Ozturkcan, S. (2008). Multi criteria classification for spare parts inventory. Paper presented at the 38th Computer and Industrial Engineering Conference, Beijing, China, October 31-November 2, 2008. 1780-1787.
de Kervenoael, R., Ozturkcan, S. (2007). ‘It’s in Her Eyes’ A ‘barometer’ for EU accession through female perceptions of role portrayals in advertising : a crosscultural study of Ukraine and Turkey. Paper presented at the 36th European Marketing Academy (EMAC) Conference, Reykjavik, Iceland, May 25-27, 2007.
de Kervenoael, R., Ozturkcan, S., Soopramanien, D. (2007). Anticipating e-grocery services pre-purchase practices : contrasting trajectories in households’ organisation. Paper presented at the 14th International EIRASS Conference on recent advances in Retailing and Services Science (EIRASS), San Francisco, USA, June 29-July 2, 2007.
Elms, J., Dunphy, C., de Kervenoae, R., Ozturkcan, S. (2007). “It’s in his eyes” : the negotiation and interpretation of masculinity using the Dolce et Gabbana’s 2005 print advertising campaign. Paper presented at the 4th Workshop on Interpretive Consumer Research (EIASM), Marseilles, France, April 26-27, 2007.
Ozturkcan, S., Bayraktar, D. (2007). An expert system approach for improving service-levels between buyer and supplier. Paper presented at the 14th International Annual EurOMA Conference, Ankara, Turkey, June 17-20, 2007.
Ozturkcan, S., Eryarsoy, E., Kasap, N., de Kervenoael, R. (2007). Türkiye’de E-Devlet Hizmetleri İçin Mobil Telefonların Kullanımı [Using Mobile Phones for E-Government Services in Turkey]. Paper presented at the Knowledge, Economy and Management Congress, Istanbul, Turkey, December 26-28, 2007.
de Kervenoael, R., Ozturkcan, S. (2007). Dimensionalizing e-grocery shopping 'in practice' : an illustration through Turkish consumers' front-loading activities. Paper presented at the 3rd International Conference on Business, Management, and Economics (ICBME 2007), Izmir, Turkey, 13-17 June, 2007.
Ozturkcan, S. (2005). Identification in hyper-loyalty brand communities. Paper presented at the 2nd Annual Management Congress at Mugla University, Mugla, Turkey, February 17, 2005.
Ozturkcan, S. (2002). Globalization and economic growth. Paper presented at the 11th Annual IMDA Conference, Antalya, Turkey, July 20-24, 2002.
Ozturkcan, S. (2002). Cultural recognition in one-to-one Internet advertising. .

Chapter in book (Refereed)

Ozturkcan, S. (2020). The deadly gamification challenge of #BlueWhale. Games, Gamification and Accessible Games : Part of the Lecture Notes of the Institute for Computer Sciences, Social Informatics and Telecommunications Engineering book series (LNICST, volume 328). Cham, Switzerland, Springer. 785-787.
Ozturkcan, S., Özdinc, M. (2020). A deadly game user experience : the case of #BlueWhaleChallenge. Game user experience and player-centered design. Cham, Springer. 395-407.
Ozturkcan, S., Tuncalp, D. (2019). TazeDirekt.com : branding charm or operational basics?. Case Studies in Food Retailing and Distribution. Woodhead Publishing Limited. 37-52.
Ozturkcan, S. (2018). Virtual reality retailing. Encyclopedia of computer graphics and games. Cham, Springer.
Ozturkcan, S. (2018). Game prosumption. Encyclopedia of computer graphics and games. Cham, Springer.
Tuncalp, D., Ozturkcan, S. (2017). Case Study 4: Diageo in Turkey : the lion's milk versus global spirits. Strategic marketing cases in emerging markets. Springer. 47-60.
Tuncalp, D., Ozturkcan, S. (2017). Teaching Note: Case 4: Diageo in Turkey : the lion’s milk versus global spirits. Instructor's manual for strategic marketing cases in emerging markets : a companion volume. Springer. 27-34.
Ozturkcan, S., Sengun, S. (2016). Pleasure in Pain : How Accumulation in Gaming Systems Can Lead to Grief. Gamer Psychology and Behavior. Springer. 41-55.
Ozturkcan, S., Tuncalp, D. (2016). Case study 8 : iGaranti: Expanding the frontiers of mobile banking innovation. Services Marketing Cases in Emerging Markets : An Asian Perspective. Springer. 89-106.
Ozturkcan, S., Şengün, S. (2015). Gaining reward vs. avoiding loss : When does gamification stop being fun?. Emerging Research and Trends in Gamification. IGI Global. 48-71.
Ozturkcan, S., Gumus, B. (2015). Sustaining competitive advantage : Turk Telekom. Strategic marketing : creating competitive advantage. Oxford University Press. 519-525.
Ozturkcan, S. (2009). Internalization, objectivation and externalization : formation of hyper-loyal brand communities. Building brand loyalty : issues and perspectives. Hyderabad, India, Icfai University Press. 55-63.
de Kervenoael, R., Ozturkcan, S. (2008). Grey market e-shopping and trust building practices in China. Trust and new technologies : marketing and management on the Internet and mobile media. Edward Elgar Publishing. 56-73.
Ozturkcan, S. (2007). Identification in hyper-loyalty brand communities. The making of cult brands. Hyderabad, India, Icfai University Press.
Ozturkcan, S., Bayraktar, D. (2007). Tedarik Zinciri Yonetiminde Hizmet Seviyesi Gerekleri Icin Onermeler. [Proposing Snell's Law Approach for Service-Level Requirements in Supply Chain Management] : Snell Kanunu Yaklasimi. Sıtkı Gözlü'ye armağanı. Istanbul, Çağlayan Basımevi. 37-48.

Collection (editor) (Refereed)

Ozturkcan, S., Yolbulan Okan, E. (2018). Marketing management in Turkey. Bingley, UK, Emerald Group Publishing Limited. 339.

Chapter in book (Other academic)

Ozturkcan, S. (2019). PASHA Bank Turkey : an international marketing strategy for an investment and corporate bank. SAGE Business Cases Originals. Sage Publications.
Ozturkcan, S., Yolbulan Okan, E. (2018). Introduction. Marketing Management in Turkey. Emerald Group Publishing Limited. 3-8.
de Kervenoael, R., Ozturkcan, S. (2009). Activating e-bank users : exploring the potential impact of e-atmospherics and experiential marketing. Services marketing : concepts, strategies and cases. London, Delmar Cengage Learning. 560-562.
de Kervenoael, R., Ozturkcan, S. (2008). Activating e-bank users : exploring the potential impact of e-atmospherics and experiential marketing. Consumer behaviour. London, Delmar Cengage Learning.

Other (Other academic)

Ozturkcan, S. (2018). PASHA Bank Turkey : an inter-regional marketing strategy. The Case Centre. 26.

Manuscript (preprint) (Other academic)

Ozturkcan, S. (2018). Call to Redefine Human-Robot Interaction: From Social Robots to Gun Shooting Humanoids.