Setayesh Sattari

Senior lecturer

Department of Marketing and Tourism Studies School of Business and Economics

setayesh.sattari@lnu.se

Teaching

Dr. Setayesh Sattari is an assistant professor of marketing and an award-winning lecturer in international and culturally diverse classes in consumer behaviour, quantitative research methods, sustainability marketing, brand management, innovation and entrepreneurship, e-business management and marketing strategy with visiting experiences in Japan, Switzerland and the US. She has worked with e-learning platforms, such as Moodle and Frontier and has supervised more than 70 bachelor's and master's thesis projects. She is also a member of the Assurance of Learning Committee of the AACSB accreditation Process at LNU's School of Business and Economics.

Research

Dr. Sattari holds a Ph.D. in Industrial Marketing. Her research experience and interest include sustainable consumption, sustainable tourism, circular economy, social entrepreneurship, supplier diversity and sustainable innovation with a profile of publications in decent academic journals and conference proceedings. Among others, her work has appeared in publications such as the Journal of Strategic Management Education, Corporate Communications, Sustainability and International Journal of Leisure and Tourism Marketing. In 2013 she received Emerald highly commended paper award.
She has been an active member of American Marketing Association (AMA), and Academy of Marketing Science (AMS) for the last eight years, and a reviewer for journals such as European Business Review, Journal of Business and Industrial Marketing, International Journal of Wine Business Research, International Journal of Environment and Sustainable Development, Journal of Sustainability, and International Journal of Export Marketing.
Since 2015, she has been granted funding for five studies in sustainability-related areas and she is currently cooperating in two EU-funded research projects; circular economy (CIRTOINNO) and sustainable tourism (SBWELL).

We are accredited

The School of Business and Economics at Linnaeus University is accredited by The Association to Advance Collegiate Schools of Business, AACSB.

My research groups

International Strategy Studies Due to the changing nature of global economy it is crucial to study development of firms’ international strategies that would guide successful actions in international…

My completed research projects

Project: Wellbeing Tourism in the South Baltic Region – Guidelines for Good Practices & Promotion Facts about the project Project manager: Lali Lindell Project members at Linnaeus University:…

Publications

Article in journal (Refereed)

Lindell, L., Sattari, S., Höckert, E. (2022). Introducing a conceptual model for wellbeing tourism – going beyond the triple bottom line of sustainability. International Journal of Spa and Wellness. 5 (1).
Status: Published
Oghazi, P., Karlsson, S., Hellström, D., Mostaghel, R., Sattari, S. (2021). From Mars to Venus : Alteration of trust and reputation in online shopping. Journal of Innovation and Knowledge. 6 (4). 197-202.
Status: Published
Sattari, S., Wessman, A., Borders, L. (2020). Business Model Innovation for Sustainability : An investigation of consumers' willingness to adopt product-service systems. Journal of global scholars of marketing science. 30 (3). 274-290.
Status: Published
Sattari, S., Billore, S. (2020). Bring it on Covid-19 : being an older person in developing countries during a pandemic. Working with Older People. 24 (4). 281-291.
Status: Published
Kordestani, A., Sattari, S., Peighambari, K., Oghazi, P. (2017). Exclude me not : the untold story of immigrant entrepreneurs in Sweden. Sustainability. 9 (9). 1-22.
Status: Published
Peighambari, K., Sattari, S., Foster, T., Wallström, Å. (2016). Two tales of one city : image versus identity. Place Branding and Public Diplomacy. 12 (4). 314-328.
Status: Published
Sattari, S., Wallström, Å. (2013). Tourism Websites in the Middle East - Readable or Not?. International Journal of Leisure and Tourism Marketing. 3 (3). 201-214.
Status: Published
Mills, A., Pitt, L., Sattari, S. (2012). Reading between the Vines: Analyzing the Readability of Consumer Brand Wine Websites. International Journal of Wine Business Research. 24 (3). 169-183.
Status: Published
Sattari, S., Pitt, L., Caruana, A. (2011). How Readable Are Mission Statements? An Exploratory Study. Corporate Communications. An International Journal. 16 (4). 282-292.
Status: Published
Pitt, L., Sattari, S., Bevelander, D. (2010). Are Business School Mission Statements Readable? Evidence from the top 100. Journal of Strategic Management Education. 6 (4). 1-16.
Status: Published

Conference paper (Refereed)

Sattari, S., Aylin, C. (2020). The effects of power on moral judgment. Presented at the Society for Consumer Psychology Annual Winter Conference, Huntington Beach, USA, March 5-7, 2020.
Hultman, P., Sattari, S. (2019). Aiming for a greener future : a study of green marketing strategies and subjective firm performance. Presented at the 2019 AMA Summer Academic Conference, Chicago, USA, August 9-11, 2019.
Hultman, P., Sattari, S. (2019). Sustainable practices and marketing strategies for emerging markets : A multiple case study of international firms operating in Malaysia. Presented at the 2019 AMA Summer Academic Conference, Chicago, USA, August 9-11, 2019.
Sattari, S., Peighambari, K., Kordestani, A. (2017). Understanding consumers’ perception of sustainable consumption : a ZMET approach. Back to the Future: Using Marketing Basics to Provide Customer Value : Proceedings of the 2017 Academy of Marketing Science (AMS) Annual Conference. 531-538.
Kordestani, A., Sattari, S., Peighambari, K. (2016). Exclude-Me-Not : Inclusion of Minority-Owned Suppliers in Swedish Public Procurement. .
Sattari, S., Foster, T., Peighambari, K., Kordestani, A. (2015). Preferences of young news consumers : a conjoint analysis. Ideas in Marketing : Finding the New and Polishing the Old. 595-598.
Sattari, S., Kordestani, A., Peighambari, K. (2015). Stakeholders Engagement and Readability of Corporate Social Responsibility Reporting : A Study of Most Sustainable Firms. Proceedings of the 40th Annual Macromarketing Conference, Chicago, Illinois, June 25 – 28, 2015 : Marketing as Provisioning Technology: Integrating Perspectives on Solutions for Sustainability, Prosperity, and Social Justice. 684-684.
Billore, S., Sattari, S. (2015). Opportunities for double degree programs in management : an investigation of Indian and Swedish universities. .
Peighambari, K., Sattari, S., Ek Styven, M., Bäckström, L. (2012). Salesperson’s Personality and the Relationship Quality: Are You a Friend or a Customer?. Proceedings of American Marketing Association.
Foster, T., Sattari, S., Bäckström, L. (2011). Brand Personality of a City: Identity vs. Image. Proceedings of Academy of Marketing Science Annual Conference.
Blomgren, H., Sattari, S., Peighambari, K., Levihn, F. (2011). The Strategic Agenda of Corporate Europe: Sustainability or Not?. Proceedings of Academy of Marketing Science Annual Conference.
Sattari, S., Peighambari, K., Salehi-Sangari, E., Torkan, S. (2011). Requiem for a Brand: Consumer Response to Brand Elimination. Proceedings of Academy of Marketing Science Annual Conference.
Rouis, S., Sattari, S., Peighambari, K. (2010). Understanding industries-universities collaboration tendency: A Swedish-Tunisian comparative study. Proceedings of the 5th IEEE International Conference on Management of Innovation and Technology.
Sattari, S., Blomgren, H., Salehi-Sangari, E., Farshid, M. (2009). Evolution of Consumer Behavior Literature. Proceedings of Academy of Marketing Annual Conference.
Sattari, S., Salehi-Sangari, E., Peighambari, K. (2009). Service Quality in the Iranian Cellular Telecommunication Market. Proceedings of Academy of Marketing Science Annual Conference.
Peighambari, K., Salehi-Sangari, E., Sattari, S. (2009). An Evaluation of Customer Retention in the Mobile Telecommunications Marketplace. Proceedings of Academy of Marketing Annual Conference.
Sattari, S., Peighambari, K., Naude, P. (2007). What Can Network Pictures Tell Us? : An Iranian Example. Marketing theory into practice : [proceedings of the] Academy of Marketing Conference 2007, 3-6 July 2007.
Peighambari, K., Sattari, S., Khalifa, M., Albadvi, A. (2007). An Evaluation of Customer Satisfaction in the Mobile Telecommunications Marketplace. Marketing theory into practice : [proceedings of the] Academy of Marketing Conference 2007, 3-6 July 2007.

Chapter in book (Refereed)

Sattari, S., Kordestani, A., Peighambari, K., Oghazi, P. (2019). Embracing sustainability through corporate communication : an international case of CSR disclosure. Socially responsible international business : critical issues and the way forward. Edward Elgar Publishing. 484-505.

Article, review/survey (Refereed)

Peighambari, K., Sattari, S., Kordestani, A., Oghazi, P. (2016). Consumer Behavior Research : A Synthesis of the Recent Literature. SAGE Open. Sage Publications. 6 (2).
Status: Published