Soniya Billore

Soniya Billore

Senior lecturer
Department of Marketing School of Business and Economics
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Current position :

Department of Marketing School of Business and Economics

1.Program Head - Masters program in Innovation through Business, Engineering, and Design. See

2. Coordinator Marketing Specialisation Track, Civilekonomprogrammet Board

3. Member Internationalisation Committee, Linnaeus University

4. Founder member 'LNU India group'

Ph.D.: Doctoral degree in Marketing Management, 2011, Graduate School of Media and Governance, Keio University, Japan (Monbukagakusho Scholar, Government of Japan). Thesis: 'Understanding Corporate Branding of Retail Banks with Reference to Management Projections and Customer Perceptions in Japan and India'

Previous employment: Faculty (Marketing) at Temple University - Japan campus, Tokyo, Japan.Tenure: July 2005 – October 2010

Research area 1: Marketing and Branding

1.     Billore, S. (2018). Enriching Cultural Experiences from Rural Tourism: Case Studies from Japan. In Camilleri, M. A. (Ed.), Tourism Planning and Destination Marketing (pp. 141-160). Bingley: Emerald Publishing.

2.     Billore, S. and Billore, G. (2018). Internationalization of SMEs and market orientation – a study of customer knowledge, networks and cultural knowledge" European Business Review. Vol. 31, No. 2 (Accepted)

3.     Billore, S. and Hägerdal, H. (2018). The Indian Patola: Import and consumerism in early modern Indonesia, Journal of Historical research in Marketing (Accepted)

4. Myrvold, K. & Billore, S. (2017). Introduction India: Research on Cultural Encounters and Representations at Linnaeus University. Gothenburg, Makadam Publisher.

5. Billore, S, & Sharma, P. (2017). Social Marketing and Change: The role of Self Help groups, their efforts, and possibilities for the empowerment of rural women in Madhya Pradesh. India: Research on Cultural Encounters and Representations at Linnaeus University. Gothenburg, Makadam Publishers

6.    Billore, S. & Rosen, C. (2017). A cross-cultural study of attitudes to digital tools among students and teachers in the European language classroom. Extended Papers of the International Symposium on Digital Humanities (DH 2016): Växjö, Sweden, November 7-8, 2016 / [ed] Koraljka Golub & Marcelo Milrad,, 2017, Vol. 2021, p. 10-28

7.     Billore, S., & Billore, G. (2015). Innovation in the Indian Banking Industry: An Exploration of the Evolution. Handbook of Research on Internationalization of Entrepreneurial Innovation in the Global Economy, 158. Ed. Luisa Cagica Carvalho, March 2015, pgs.547, ISBN13: 9781466682160

8.     Billore, S., Billore, G., & Yamaji, K. (2013). The Online Corporate Branding of Banks-A Comparative Content Analysis of Indian and Japanese Banks. Journal of American Business Review, Cambridge, 1, 90-96.

9. 'Doing Business in India Inc'. Translated into Spanish as 'Hacer Negocios en India Inc.,' Comercio Global, INCAE Business Review, Volume 2, pp. 2-9, January – April 2012,INCAE Business School, Costa Rica. Author – Soniya Billore

10.'Corporate branding in financial services – Management and customer perceptions for retail banks in India', Keio SFC Journal, Vol.10. No.1, pp.111-113, 2010, Keio University, Tokyo, Japan. Authors – Soniya Billore, Takeo Kuwahara

11.'IDBI Bank- A Case of fluctuating brand design and corporate identity impact on customer loyalty and satisfaction', International Journal of Management Practices and Contemporary Thought (IMPACT), Vol.2, No.1, January- June 2007, Indian Institute of Management (IIM) Indore. Authors: Soniya Billore, Gautam Billore, Ashish Sadh

12.'Cross cultural analysis of customer attitude towards banking services- A comparative study of Indian and Japanese consumers', ICFAI Journal of Services Marketing, Institute of Chartered Financial Analysts of India, Vol. 5, No. 4, December 2007. Author: Soniya Billore

Research area 2 : Entrepreneurship and Marketing

1. 'Female Immigrant Entrepreneurship: Exploring international entrepreneurship through the status of Indian women entrepreneurs in Japan', International Journal of Gender and Entrepreneurship (IJGE), Vol.3, Issue 1. Pp. 38-55, April 2011, Emerald Publishers Author – Soniya Billore

2.'Female immigrant entrepreneurship: A developing sector in Japan's entrepreneurial economy', Journal of Developmental Entrepreneurship (JDE), Vol.15, No.2, June 2010. Whitman School of Management, Syracuse University. Authors: Soniya Billore, Norashfah Hanim Yaakop Yahaya Al-haj and Daphne Halkias

3.'Female immigrant entrepreneurship in Japan – a study on business lifecycle stages of small and medium enterprises' , ABAC Journal Vol.30 No. 1, January-April, 2010, p.53-69. Assumption University, Thailand Author: Soniya Billore

Book chapters

1. Billore, S. (2018). Enriching Cultural Experiences from Rural Tourism: Case Studies from Japan. In Camilleri, M. A. (Ed.), Tourism Planning and Destination Marketing (pp. 141-160). Bingley: Emerald Publishing.

2.'Japan' in "Female Immigrant Entrepreneurs: The Economic and Social Impact of a Global Phenomenon". Gower Publishing Limited, Hampshire UK. ISBN Number: 978-0-566-08913-8 Halkias, Daphne, Thurman, Paul, Harkiolakis, Nicholas, (Eds.)

3.'Building Customer Loyalty: Adding values through Database Marketing'," Organizational challenges: Insights and Solutions", 1st edition, 2001 New Delhi: Excel Books. Dhar, Bhakar and Mishra, (Eds.) Prestige Institute of Management Research (PIMR) Chapter authors: Soniya Chitale, Ashish Sadh


Consumer Behaviour, Culture, and consumption, Innovation studies and Business, International marketing