Stephan Reinhold

Associate professor, Acting Pro Dean

Department of Marketing and Tourism Studies School of Business and Economics

stephan.reinhold@lnu.se

+46 480-49 71 37

+46 70-191 24 78

I am a management scholar interested in strategic decision-making and cognition with a nexus to tourism, transportation as well as related network and service industries.

I received my PhD in Management (Dr.oec.) from the University of St. Gallen (HSG), Switzerland, in 2014.

To date, my research and teaching has focused on business models and innovation, flow-based destination management, strategic management and governance in the transportation industry, and reflexivity in decision-making.

In consulting and coaching roles, I have worked with businesses, NGOs, SOEs, and government agencies in the tourism sector and transportation industry.

Teaching

Current teaching and individual supervision

Business Models for Sustainability (4TR420 / from 2025: 4TR421)
PhD Supervision in Business Administration

Past engagements:

Tourism and Sustainability Master
Tourism Studies and Tourism Theory (4TR501)
Business Models for Sustainability (4TR420)
Developing Sustainable Destinations (4TR526)
Individual Project in Tourism Studies (4TR510)

Introduction to Research Design (4TR521)
Advanced Research Methodology and Analytical Tools (4TR530)
Internship in Tourism (4TR601)
Tourism Studies Degree Project (5TR40E)

Leadership and Management in International Contexts Master

Business Models (Contemporary Issues in Management) (4FE534)
Methodology and Degree Project Management (4FE445)
Leadership and Management Degree Project (4FE41E)

International Tourism Management Bachelor Program

Tourism Entrepreneurship (1TR648)

Other

Independen Research Project in Business Administration (1FE736)

Research

More about my research:

Editorial and review engagements:

Associations and conferences:

Advances in Destination Management (ADM)
AIRTH, NEST, AOM, EGOS

We are accredited

The School of Business and Economics at Linnaeus University is accredited by The Association to Advance Collegiate Schools of Business, AACSB.

My ongoing research projects

My completed research projects

Seed project: The interplay of big data and AI to monitor and manage the tourism destinations’ sustainability (TERESA) The main objective for this seed project within Linnaeus Knowledge Environment…

Publications

Article in journal (Refereed)

Eirola, A., Bezemer, P., Reinhold, S. (2025). Boardroom Dissent : An Integrative Review and Future Research Agenda. Corporate governance : An International Review. 33 (3). 389-406.
Status: Published
Laesser, C., Reinhold, S., Beritelli, P. (2025). The 2024 consensus on advances in destination management. Journal of Destination Marketing & Management. 38. 1-13.
Status: Epub ahead of print
Gössling, S., Reinhold, S. (2025). Accelerating small and medium sized tourism enterprises' engagement with climate change. Journal of Sustainable Tourism. 33 (5). 840-857.
Status: Published
Reinhold, S., Beritelli, P., Fyall, A., Choi, H.C., Laesser, C., et al. (2023). State-of-the-Art Review on Destination Marketing and Destination Management. Tourism and Hospitality. 4 (4). 584-603.
Status: Published
Reinhold, S., Beritelli, P., Laesser, C. (2023). The 2022 consensus on advances in destination management. Journal of Destination Marketing & Management. 29.
Status: Published
Beritelli, P., Reinhold, S., Laesser, C. (2020). Visitor flows, trajectories and corridors : planning and designing places from the traveler's point of view. Annals of Tourism Research. 82 (May). 1-13.
Status: Published
Beritelli, P., Reinhold, S., Laesser, C. (2020). Logics behind evading overnight taxes : a configurational analysis. International Journal of Contemporary Hospitality Management. 32 (2). 871-888.
Status: Published
Beritelli, P., Reinhold, S., Luo, J. (2019). "How come you are here?" : Considering the context in research on travel decisions. Journal of Travel Research. 58 (2). 333-337.
Status: Published
Reinhold, S., Zach, F.J., Krizaj, D. (2019). Business models in tourism – state of the art. Tourism Review. 74 (6). 1120-1134.
Status: Published
Reinhold, S., Beritelli, P., Grünig, R. (2019). A business model typology for destination management organizations. Tourism Review. 74 (6). 1135-1152.
Status: Published
Beritelli, P., Reinhold, S. (2018). Chance meetings, the destination paradox, and the social origins of travel : predicting traveler's whereabouts?. Tourist Studies. 18 (4). 417-441.
Status: Published
Reinhold, S., Laesser, C., Beritelli, P. (2018). The 2016 St. Gallen consensus on advances in destination management. Journal of Destination Marketing & Management. 8 (2). 426-431.
Status: Published
Reinhold, S., Zach, F.J., Krizaj, D. (2017). Business models in tourism : a review and research agenda. Tourism Review. 72 (4). 462-482.
Status: Published
Reinhold, S., Laesser, C., Beritelli, P. (2015). 2014 St. Gallen Consensus on destination management. Journal of Destination Marketing & Management. 4 (2). 137-142.
Status: Published
Reinhold, S. (2014). Organisationales experimentieren : sieben methoden und ein fall im kontext der geschäftsmodellinnovation. Organisationsentwicklung. 33 (3). 15-25.
Status: Published
Reinhold, M., Reinhold, S. (2014). Data-driven intelligence for SME e-business : a marketing and sales perspective. Marketing Review St. Gallen. 31 (4). 52-59.
Status: Published
Beritelli, P., Reinhold, S., Laesser, C. (2014). Prozessorientierung im Destinationsmanagement. Marketing Review St. Gallen. 31 (6). 34-47.
Status: Published

Conference paper (Refereed)

Reinhold, S., Strzelecka, M., Pettersson-Löfquist, P. (2022). Managerial sensemaking in tourist destinations : Riding the COVID rollercoaster. .
Reinhold, S. (2014). How generative mechanisms drive the adoption of dual business models in incumbent settings. .
Reinhold, S. (2014). The effect of mental model sophistication on incumbents’ efforts to innovate their business model. Waves and Winds of Strategic Leadership for Sustainable Competitiveness.
Reinhold, M., Reinhold, S., Schmitz, C. (2010). Exhibitor satisfaction in business-to-business trade shows : Understanding performance patterns from Vavra’s Importance Grid perspective. .

Chapter in book (Refereed)

Reinhold, S., Zach, F.J., Laesser, C. (2022). E-business models in tourism. Handbook of e-tourism. Cham, Springer. 1181-1210.
Reinhold, S., Zach, F.J., Laesser, C. (2020). E-business models in tourism. Handbook of e-tourism. Cham, Springer. 1-30.
Beritelli, P., Gabriella, C., Reinhold, S., Schanderl, V. (2019). How Flow-Based Destination Management Blends Theory and Method for Practical Impact. Tourist Destination Management : Instruments, Products, and Case Studies. Cham, Springer. 289-310.
Reinhold, M., Reinhold, S., Schmitz, C. (2017). Understanding exhibitor satisfaction in trade shows and consumer fairs. Handbuch Messemanagement : Planung, Durchführung und Kontrolle von Messen, Kongressen und Events. Springer. 857-872.

Conference proceedings (editor) (Refereed)

Beritelli, P., Reinhold, S. (2010). Explaining decisions for change in tourist destinations : The garbage can model in action. Erich Schmidt Verlag.

Article in journal (Other academic)

Reinhold, S., Laesser, C., Beritelli, P. (2020). Flow-based destination management and marketing : a perspective article. Tourism Review. 75 (1). 174-178.
Status: Published
Reinhold, S., Zach, F.J., Krizaj, D. (2019). Editorial - Business Models in Tourism. Tourism Review. 74 (6). 1117-1119.
Status: Published

Book (Other academic)

Beritelli, P., Reinhold, S., Laesser, C., Bieger, T. (2015). The St. Gallen model for destination management. St. Gallen, IMP-HSG.
Beritelli, P., Laesser, C., Reinhold, S., Kappler, A. (2013). Das St.Galler modell für destinationsmanagement : geschäftsfeldinnovation in netzwerken. St. Gallen, Institut für Systemisches Management und Public Governance (IMP-HSG).

Chapter in book (Other academic)

Reinhold, S. (2022). eBusiness Model. Encyclopedia of Tourism Management and Marketing. Edward Elgar Publishing.
Reinhold, S., Dolnicar, S. (2022). Airbnb Value. Encyclopedia of Tourism Management and Marketing. Edward Elgar Publishing. 83-86.
Reinhold, S., Beritelli, P. (2022). Destination Management Organization (DMO). Encyclopedia of Tourism Management and Marketing. Edward Elgar Publishing.
Reinhold, S., Dolnicar, S. (2022). Platform Business. Encyclopedia of Tourism Management and Marketing. Edward Elgar Publishing.
Beritelli, P., Reinhold, S. (2021). Sustainable destination management - What can we learn from forestry?. Resilienza e Sostanibilità : Dinamiche globali e risposte locali. Torino, G. Giappichelli Editore. 113-129.
Reinhold, S., Dolnicar, S. (2021). Sharing economy, collaborative consumption, peer-to-peer accommodation or trading of space?. Airbnb before, during and after COVID-19. University of Queensland Press. 10-16.
Reinhold, S., Dolnicar, S. (2021). The evolution of Airbnb’s business model. Airbnb before, during and after COVID-19. University of Queensland Press. 17-78.
Reinhold, S., Laesser, C., Beritelli, P. (2018). Impulse für die forschung zum management und marketing von destinationen : erkenntnisse aus sechs jahren ADM Forum. Wettbewerb und digitalisierung im alpinen tourismus : Schweizer jahrbuch für tourismus 2017/2018. Berlin, Erich Schmidt Verlag. 1-12.
Reinhold, S., Dolnicar, S. (2017). The sharing economy. Peer-to-peer accommodation networks : pushing the boundaries. Goodfellow Publishers. 15-26.
Reinhold, S., Dolnicar, S. (2017). Airbnb’s business model. Peer-to-peer accommodation networks : pushing the boundaries. Oxford, Goodfellow Publishers. 27-38.
Reinhold, S., Dolnicar, S. (2017). How Airbnb captures and disseminates value. Peer-to-peer accommodation networks : pushing the boundaries. Oxford, Goodfellow Publishers. 54-62.
Reinhold, S., Dolnicar, S. (2017). How Airbnb creates value. Peer-to-peer accommodation networks : pushing the boundaries. Oxford, Goodfellow Publishers. 39-53.
Beritelli, P., Laesser, C., Reinhold, S. (2016). Geschäftsfeldinnovationen in touristischen netzwerken. Business innovation : das St. Galler modell. Springer. 455-472.
Reinhold, S., Laesser, C., Bazzi, D. (2015). The intellectual structure of transportation management research : A review of the literature. Jahrbuch Schweizerische Verkehrswirtschaft. St. Gallen, SBB Lab, University of St. Gallen. 79-118.
Beritelli, P., Reinhold, S. (2014). Herausforderungen heutiger Destination Management Organisationen und der neue Weg mithilfe des St. Galler Modell für Destinationsmanagement. Schweizer Jahrbuch für Tourismus. Erich Schmidt Verlag (Berlin). 115-133.
Bieger, T., Reinhold, S. (2011). Das wertbasierte Geschäftsmodell – ein aktualisierter Strukturierungsansatz. Innovative Geschäftsmodelle. Springer. 13-70.
Reinhold, S., Reuter, E., Bieger, T. (2011). Innovative Geschäftsmodelle – Die Sicht des Managements. Innovative Geschäftsmodelle. Springer. 71-91.

Report (Other academic)

Reinhold, S., Holtorf, C., Högberg, A., Pettersson-Löfquist, P., Strzelecka, M. (2023). Post-Pandemic Tourism Development : Navigating Uncertainty in the Visitor Economy. Kalmar, Linnaeus University. 29.
Laesser, C., Reinhold, S. (2013). Finanzierung des OeV in der Schweiz : Was zahlt der Nutzer, was die Allgemeinheit?. St. Gallen, SBB Lab, Universität St. Gallen. 51.
Laesser, C., Reinhold, S. (2010). Der Wert der Wohnstandort-Erschliessung mit Öffentlichem Verkehr. St. Gallen, Universität St. Gallen, SBB Lab. 28.

Article in journal (Other (popular science, discussion, etc.))

Beritelli, P., Reinhold, S., Laesser, C. (2015). Die Karten sind erst der Anfang-Ein Ausblick auf die nachhaltige Wirkung des SGDM. IMPacts. (10).
Status: Published
Beritelli, P., Reinhold, S., Laesser, C. (2015). St. Galler modell für destinationsmanagement : zwischenstand und ausblick. IMPacts. (09). 22.
Status: Published
Laesser, C., Grubenmann, S., Reinhold, S., Reuter, E. (2011). Multiple rationalitäten in Tourismus und Verkehr. IMPacts. (01). 19-21.
Status: Published
Bieger, T., Reinhold, S. (2009). Innovative Geschäftsmodelle und die Innovation des Geschäftsmodells. IDT-Blickpunkt. (21). 18-21.
Status: Published