Susanne Sandberg

My field of research and teaching is international business, more specific international strategy and marketing.

Teaching

Teaching is closely related to my research in international business and foremost takes place in bachelor and master level as course coordinator of the courses International Business & Global Marketing, International Business Strategy in Emerging Markets and International Marketing of Small and Medium-sized Companies. I am also responsible for the degree project in International Business (bachelor theses) and International Business Strategy (master theses).

Research

Research is conducted within the Center for International Business Studies on Emerging Markets (CIBEM) at the School of Business and Economics in Kalmar, having a focus on internationalization processes of small and medium sized enterprises (SMEs) in emerging markets. Two quantitative surveys of SMEs in southern Sweden have been conducted, studying the firms' export to the Baltic States, Poland, Russia and China in terms of degree of internationalization, organizational learning, relationship building and institutional distance. A parallel research interest concerns internationalization of Chinese firms, studying qualitatively the initial stages of internationalization of six firms from the Yangtze River Delta Region in China; Chinese wholesale and retail market platforms in China and Europe, as well as leadership of Swedish managers on site in China.

Publications are made for example in Journal of International Management, International Marketing Review and International Business Review. Regular participant at conferences such as Academy of International Business and European International Business Academy. Reviewer for e.g. International Small Business Journal, International Marketing Review, European Business Review and Baltic Journal of Managment.

Commissions

Head of the bachelor programme in International Business and the one-year master programme International Business Strategy. Project leader of the development of the master programme, project 'International Business Strategy 2.0' in collaboration with the regional business life during 2016-2017 financed by the KK foundation. Part of the faculty board at the School of Business and Economics.

We are accredited

The School of Business and Economics at Linnaeus University are accredited by The Association to Advance Collegiate Schools of Business; AACSB.

My research groups

Center for International Business Studies on Emerging Markets (CIBEM) We specialize in research on international marketing, international business strategies and international entrepreneurship. The…

Publications

Article in journal (Refereed)

Thornton, H.C., Sandberg, S. (2022). Entrepreneurial orientation in the sharing economy : cases of new entries in domestic and international markets. International Journal of Entrepreneurship and Small Business. 46 (1). 16-44.
Status: Published
Eklund, A.A., Berndt, A., Sandberg, S. (2022). Orchestrating an experiential value proposition : the case of a Scandinavian automotive manufacturer. European Business Review. 34 (5). 624-641.
Status: Published
Sandberg, S., Immonen, R., Kok, S. (2019). Refugee entrepreneurship : taking a social network view on immigrants with refugee backgrounds starting transnational businesses in Sweden. International Journal of Entrepreneurship and Small Business. 36 (1/2). 216-241.
Status: Published
Sandberg, S., Sui, S., Baum, M. (2019). Effects of prior market experiences and firm-specific resources on developed economy SMEs' export exit from emerging markets : Complementary or compensatory?. Journal of Business Research. 98. 489-502.
Status: Published
Hilmersson, M., Sandberg, S., Pourmand Hilmersson, F. (2015). Political knowledge, political turbulence and uncertainty in the internationalization process of SMEs.. European Business Review. 27 (3). 234-252.
Status: Published
Sandberg, S., Jansson, H. (2014). Collective internationalization : a new take off route for SMEs from China. Journal of Asia Business Studies. 8 (1). 29-42.
Status: Published
Sandberg, S. (2014). Experiential knowledge antecedents of the SME network node configuration in emerging market business networks.. International Business Review. 23 (1). 20-29.
Status: Published
Sandberg, S. (2013). Emerging market entry node pattern and experiential knowledge of small and medium-sized enterprises. International Marketing Review. 30 (2). 106-129.
Status: Published
Hilmersson, M., Sandberg, S. (2011). Perceived institutional distance in the emerging market entry process. International Journal of Business Environment. 4 (3). 268-286.
Status: Published
Jansson, H., Sandberg, S. (2008). Internationalization of Small and Medium Sized Enterprises in the Baltic Sea Region. Journal of International Management. 14 (1). 65-77.
Status: Published
Jansson, H., Sandberg, S. (2008). Internationalization of Small and Medium-Sized Enterprises in the Baltic Sea Region. Journal of International Management. 14 (1). 65-77.
Status: Published

Conference paper (Refereed)

Sandberg, S., Lejonkamp, C. (2017). Peer assessment of contributions into group projects as a tool for group monitoring and individual learning in the multi-cultural classroom. Proceedings of the 59th Annual Meeting of the Academy of International Business : "The Contribution of MNEs to Building Sustainable Societies": Dubai, United Arab Emirates, July 2-5, 2017. 158-159.
Torres-Ortega, R., Rialp Criado, J., Sandberg, S. (2016). Measuring Orientation Towards International Markets and its Effect on Performance of European Born Global and Non-Born Global Firms. .
Jansson, H., Sandberg, S. (2016). Mixing Chinese and Western leadership styles : Swedish firms in China. .
Torres-Ortega, R., Rialp, J., Sandberg, S. (2016). Measuring orientation towards international markets and its effect on performance of European Born Global and Non-born Global firms. .
Henriksson, V., Spiss, M., Sandberg, S., Van Houten, C. (2016). The role of effectuation and entrepreneurial decision-making in SMEs during times of turbulence. .
Jansson, H., Sandberg, S. (2016). The mixture of network marketing types in emerging markets : the case of Swedish MNCs in China. Marketing challenges in a turbulent business environment : proceedings of the 2014 Academy of Marketing Science (AMS) World Marketing Congress. 389-390.
Sui, S., Sandberg, S. (2015). Firm experience and moderating effects on emerging market exit of SMEs. .
Jansson, H., Sandberg, S. (2014). Local adaptation of international business-to-business marketing in emerging markets : the case of Swedish firms in China. Proceedings of The 56^th Annual Meeting of the Academy of International Business : "Local Contexts in Global Business": Vancouver, Canada, June 23-26.
Sandberg, S., Hilmersson, M., Jansson, H. (2014). Resilience of knowledge-based exporter profiles in the global economic recession : resource and network commitment of Swedish SMEs in emerging markets. .
Hilmersson, M., Pourmand, F., Sandberg, S. (2013). Political knowledge, political turbulence and uncertainty in emerging market internationalization processes. .
Sandberg, S. (2012). Internationalization of SMEs into Emerging Market Business Networks : Antecedents of the Network Entry Node Choice. .
Sandberg, S. (2011). Entry node conceptualization and the impact of the current network node on SME experiential knowledge in emerging markets. .
Sandberg, S. (2010). The Importance of Relationships in Internationalization Processes of Firms: A Model and Analysis of International SMEs Entering Emerging Markets. The Importance of Relationships in Internationalization Processes of Firms: A Model and Analysis of International SMEs Entering Emerging Markets.
Jansson, H., Hilmersson, M., Sandberg, S. (2010). Experiential knowledge profiles of internationalizing SMEs : The ability to sustain market positions in the new turbulent era of global business. .
Hilmersson, M., Jansson, H., Sandberg, S., Timlon, J. (2009). Collective Internationalization Processes of Small and Medium-Sized Enterprises from China. .
Sandberg, S. (2009). Drivers of Relationship Development in the Internationalization Process of SMEs, and the Importance of Long-term and Direct International Relationships on Export Performance in Emerging Markets. European International Business Academy, Valencia, December.
Jansson, H., Hilmersson, M., Sandberg, S. (2009). The perceived institutional distance in the internationalization process of firms. A proposed model for measuring managerial pereceptions in emerging country markets. Academy of International Business, San Diego, June.
Jansson, H., Hilmersson, M., Sandberg, S. (2008). Collective Internationalization Processes of Small and Medium-Sized Enterprises from China. Proceedings of the 50 th Annual Meeting of the Academy of International Business "Knowledge Development and Exchange in International Business Network", Milan, Italy, June 30 - July 3, 2008. 127.
Sandberg, S. (2008). Entry Nodes and Initial Stages of Internationalization: The case of Midsized Firms from the Emerging Chinese Market. Industrial Marketing and Purchasing. Uppsala, September.
Sandberg, S. (2008). Internationalization Patterns of Chinese SMEs: Take-off Nodes and Initial Stages of Internationalization. European International Business Academy, Tallinn, December.
Jansson, H., Hilmersson, M., Sandberg, S., Timlon, J. (2007). The Chinese are Coming: Entry into Europe of Firms from the P.R.C..
Hilmersson, M., Sandberg, S. (2007). EU-Enlargement Effects on International Trade in the Baltic Sea Region : The Case of Exporting/Importing SMEs from Southern Sweden. .

Chapter in book (Refereed)

Rodrigues, C., Eklund, A., Berndt, A., Sandberg, S. (2022). Co-creation of multi-sensory brand experiences : a manufacturer perspective. Research Handbook on Brand Co-Creation : Theory, Practice and Ethical Implications. Cheltenham, Edward Elgar Publishing. 138-152.
Hilmersson, M., Jansson, H., Sandberg, S. (2011). Experiential knowledge profiles in internationalizing SMEs : The ability to sustain market positions in the new turbulent era of global business. Entrepreneurship in the Global Firm : . Emerald Group Publishing Limited. 77-96.

Article in journal (Other academic)

Elo, M., Sandberg, S., Servais, P., Discua Cruz, A., Basco, R. (2019). Editorial : [Special Issue on: Entrepreneurship, Migration, and Family in Peripheral Contexts – Avenues for Growth and Internationalisation]. International Journal of Entrepreneurship and Small Business. 36 (1/2). 1-14.
Status: Published
Elo, M., Sandberg, S., Servais, P., Basco, R., Cruz, A.D., et al. (2018). Advancing the views on migrant and diaspora entrepreneurs in international entrepreneurship. Journal of International Entrepreneurship. 16 (2). 119-133.
Status: Published

Chapter in book (Other academic)

Sandberg, S., Jansson, H., Timlon, J., Hilmersson, M. (2010). The Chinese are coming. Export market platforms in the Baltic Sea Region. Baltic Business and Socio-Economic Development 2009 : 5th International Conference, Kalmar, Sweden, September 14-15, 2009. Berlin, Berliner Wissenschafts-Verlag. 172-200.
Sandberg, S. (2009). Internationalization Patterns of Chinese Private Owned SMEs : Initial Stages of Internationalization and Cluster as Take Off Node. Research on Knowledge, Innovation and Internationalization. Bingley, Emerald Group Publishing Limited. 89-114.

Doctoral thesis, comprehensive summary (Other academic)

Sandberg, S. (2012). Internationalization processes of small and medium-sized enterprises: Entering and taking off from emerging markets. Doctoral Thesis. Växjö, Kalmar, Linnaeus University Press. 272.

Chapter in book (Other (popular science, discussion, etc.))

Sandberg, S. (2016). Att leda småländska företag på en global marknad. Småländskt ledarskap : inledande betraktelser. Växjö, Linnaeus University Press. 108-115.