Susanne Sandberg

Susanne Sandberg

Associate Professor
Department of Marketing and Tourism Studies School of Business and Economics
Save contact Download image

My field of research and teaching is international business, more specific international marketing, strategy and entrepreneurship.


The teaching is closely related to research in international business and is mainly conducted at the bachelor’s and master’s levels with specific course responsibility for the courses ‘International Business Strategy’ - a capstone course in the International Business bachelor’s program containing Global Challenge Simulation where students make decisions for international business operations, ‘Global Challenges and Opportunities’ - an introductory course in the International Business Strategy master’s program that provides an interdisciplinary insight into global challenges and opportunities for international companies, and ‘Internationalization of Entrepreneurial Firms’ - a master’s course in collaboration with Kalmar Science Park where students write an International New Venture Proposal for a start-up company. I am also responsible and examiner/supervisor for thesis courses in international business and international business strategies at both bachelor’s and master’s levels, as well as main/co-supervisors of PhD students. 

Externally funded educational projects

2019-2023  Erasmus+ project; local project manager in the project International Entrepreneurship Network for PhD and PhD Supervisor Training, five partner universities (Aalborg, Lappenraanta, Tartu, Siegen). Responsible for Intellectual Output 1; PhD Course in Authentic Leadership.

2016-2018  AVANS-project; main applicant and receiver of funding from KK-foundation and project leader for the project ‘International Business Strategy 2.0’, a development project of the existing 1-year master programme and a new 2-year master.


Since defending the dissertation ‘Internationalization processes of SMEs: entering and taking off from emerging markets’ I have had the opportunity to broaden and deepen my research interests, for example into international (transnational and refugee) entrepreneurship and strategy (resilience of SMEs in times of turbulence). 

Publications have been made e.g. in Journal of Business Research, International Business Review, International Marketing Review, European Business Review, Journal of International Entrepreneurship and International Journal of Entrepreneurship and Small Business.

Continuous reviewer for scientific journals, book and project proposals and conference papers within the IB community for conferences I regularly attend; Academy of International Business, European International Business Academy and McGill International Entrepreneurship conference (presenter, panel member, track/session chair). Part of planning and conducting workshop and conference (most recent McGill International Entrepreneurship conference in Kalmar August 2023).

Part of the Editorial Board of International Journal of Business and Globalization and was part of the guest editorial teams of the Speciel Issues “Entrepreneurship, Migration, and Family in Peripheral Contexts – Avenues for Growth and Internationalisation” in International Journal of Entrepreneurship and Small Business, and ”Migrant and Diaspora Entrepreneurs in International Entrepreneurship” in Journal of International Entrepreneurship.

Externally funded research projects:

2020-2021  ‘Untapped Language Talent - Migrant Resources in Business and Entrepreneurship’, Workshops in Odense, Denmark, Kalmar, Sweden, Åbo, Finland. Funded by NOS Workshop funds by Vetenskapsrådet.

2016-2018  ‘Transnational Entrepreneurial firms – a sustainable growth for Nordic entrepreneurs?’. Workshops in Odense, Denmark and Kalmar, Sweden. Funded by NOS Workshop funds by Vetenskapsrådet.

2016-2018  Action researcher following six incubators and internationalization of their start-ups. Funded by Tillväxtverket.

2013-16  Yin Yang Management in collaboration with Stockholm School of Business on Chinese vs. Western management styles in Swedish subsidiaries in China.

2010-2013  Follow up study of 203 SMEs on how these firms, studied in the PhD project, been affected by and handled the great global recession. Funded by Handelsbanken Research Funds.

2005-2013  PhD project Internationalization Processes of Small and Medium Sized Enterprises in Emerging Markets (ISME) entering and taking off from emerging markets. Funded by Handelsbanken Research Funds.


Head of two-year master programme International Business Strategy (on maturnity leave Fall 2022-Spring 2024), previous head of the one year programme and project leader of the development of it into a two year master programme from 2018.

Former head of the bachelor programme in International Business and responsible for the transfer of the programme into English in 2019.

Member of the faculty board at the School of Business and Economics.

Collaboration in teaching and dissemination of research; working with live-cases in bachelor and master courses, presentations for society e.g. Kalmarsund Promotion, Rotary, CIL etc.

Responsive header image

We are accredited

The School of Business and Economics at Linnaeus University are accredited by The Association to Advance Collegiate Schools of Business; AACSB. 

Read more about AACSB


Article in journal (Refereed)

Article in journal (Other academic)

Doctoral thesis, comprehensive summary (Other academic)

Chapter in book (Refereed)

Chapter in book (Other academic)

Chapter in book (Other (popular science, discussion, etc.))

Conference paper (Refereed)