Susanne Sandberg

Susanne Sandberg

Associate Professor
Department of Marketing and Tourism Studies School of Business and Economics
A2070, Hus Forma, Kalmar
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My field of research and teaching is international business, more specific international strategy and marketing.


Teaching is closely related to my research in international business and foremost takes place in bachelor and master level as course coordinator of the courses International Business & Global Marketing, International Business Strategy in Emerging Markets and International Marketing of Small and Medium-sized Companies. I am also responsible for the degree project in International Business (bachelor theses) and International Business Strategy (master theses).


Research is conducted within the Center for International Business Studies on Emerging Markets (CIBEM) at the School of Business and Economics in Kalmar, having a focus on internationalization processes of small and medium sized enterprises (SMEs) in emerging markets. Two quantitative surveys of SMEs in southern Sweden have been conducted, studying the firms' export to the Baltic States, Poland, Russia and China in terms of degree of internationalization, organizational learning, relationship building and institutional distance. A parallel research interest concerns internationalization of Chinese firms, studying qualitatively the initial stages of internationalization of six firms from the Yangtze River Delta Region in China;  Chinese wholesale and retail market platforms in China and Europe, as well as leadership of Swedish managers on site in China.

Publications are made for example in Journal of International Management, International Marketing Review and International Business Review. Regular participant at conferences such as Academy of International Business and European International Business Academy. Reviewer for e.g. International Small Business Journal, International Marketing Review, European Business Review and Baltic Journal of Managment.


Head of the bachelor programme in International Business and the one-year master programme International Business Strategy. Project leader of the development of the master programme, project 'International Business Strategy 2.0' in collaboration with the regional business life during 2016-2017 financed by the KK foundation. Part of the faculty board at the School of Business and Economics.

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The School of Business and Economics at Linnaeus University are accredited by The Association to Advance Collegiate Schools of Business; AACSB. 

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Article in journal (Refereed)

Conference paper (Refereed)

Chapter in book (Refereed)

Article in journal (Other academic)

Chapter in book (Other academic)

Doctoral thesis, comprehensive summary (Other academic)

Chapter in book (Other (popular science, discussion, etc.))