Susanne Sandberg
Associate ProfessorMy field of research and teaching is international business, more specific international marketing, strategy and entrepreneurship.
Teaching
The teaching is closely related to research in international business and is mainly conducted at the bachelor’s and master’s levels with specific course responsibility for the courses ‘International Business Strategy’ - a capstone course in the International Business bachelor’s program containing Global Challenge Simulation where students make decisions for international business operations, ‘Global Challenges and Opportunities’ - an introductory course in the International Business Strategy master’s program that provides an interdisciplinary insight into global challenges and opportunities for international companies, and ‘Internationalization of Entrepreneurial Firms’ - a master’s course in collaboration with Kalmar Science Park where students write an International New Venture Proposal for a start-up company. I am also responsible and examiner/supervisor for thesis courses in international business and international business strategies at both bachelor’s and master’s levels, as well as main/co-supervisors of PhD students.
Externally funded educational projects
2019-2023 Erasmus+ project; local project manager in the project International Entrepreneurship Network for PhD and PhD Supervisor Training, five partner universities (Aalborg, Lappenraanta, Tartu, Siegen). Responsible for Intellectual Output 1; PhD Course in Authentic Leadership.
2016-2018 AVANS-project; main applicant and receiver of funding from KK-foundation and project leader for the project ‘International Business Strategy 2.0’, a development project of the existing 1-year master programme and a new 2-year master.
Research
Since defending the dissertation ‘Internationalization processes of SMEs: entering and taking off from emerging markets’ I have had the opportunity to broaden and deepen my research interests, for example into international (transnational and refugee) entrepreneurship and strategy (resilience of SMEs in times of turbulence).
Publications have been made e.g. in Journal of Business Research, International Business Review, International Marketing Review, European Business Review, Journal of International Entrepreneurship and International Journal of Entrepreneurship and Small Business.
Continuous reviewer for scientific journals, book and project proposals and conference papers within the IB community for conferences I regularly attend; Academy of International Business, European International Business Academy and McGill International Entrepreneurship conference (presenter, panel member, track/session chair). Part of planning and conducting workshop and conference (most recent McGill International Entrepreneurship conference in Kalmar August 2023).
Part of the Editorial Board of International Journal of Business and Globalization and was part of the guest editorial teams of the Speciel Issues “Entrepreneurship, Migration, and Family in Peripheral Contexts – Avenues for Growth and Internationalisation” in International Journal of Entrepreneurship and Small Business, and ”Migrant and Diaspora Entrepreneurs in International Entrepreneurship” in Journal of International Entrepreneurship.
Externally funded research projects:
2020-2021 ‘Untapped Language Talent - Migrant Resources in Business and Entrepreneurship’, Workshops in Odense, Denmark, Kalmar, Sweden, Åbo, Finland. Funded by NOS Workshop funds by Vetenskapsrådet.
2016-2018 ‘Transnational Entrepreneurial firms – a sustainable growth for Nordic entrepreneurs?’. Workshops in Odense, Denmark and Kalmar, Sweden. Funded by NOS Workshop funds by Vetenskapsrådet.
2016-2018 Action researcher following six incubators and internationalization of their start-ups. Funded by Tillväxtverket.
2013-16 Yin Yang Management in collaboration with Stockholm School of Business on Chinese vs. Western management styles in Swedish subsidiaries in China.
2010-2013 Follow up study of 203 SMEs on how these firms, studied in the PhD project, been affected by and handled the great global recession. Funded by Handelsbanken Research Funds.
2005-2013 PhD project Internationalization Processes of Small and Medium Sized Enterprises in Emerging Markets (ISME) entering and taking off from emerging markets. Funded by Handelsbanken Research Funds.
Commissions
Head of the bachelor programme in International Business; 2012-2021 for the programme with Swedish admission, 2019 project leader for the transfer of the programme into international admission (all mandatory courses in English), from Fall 2024 head of programme for IBP with focus on the integration of the programme in 'basblock' with other bachelor programmes, and on programme accreditation.
Previous head of the master programme International Business Strategy; 2013-2018 responsible for the one-year programme, thereafter main applicant for the AVANS funds from KK Foundation and project leader for the development into a two-year master programme, and head of the two year master programme 2018-2022.
Member of the faculty board at the School of Business and Economics; member and reserve in different periods since 2010. Parental leave break in Fall 2022-Spring 2024.
Collaboration in teaching and dissemination of research; working with live-cases in bachelor and master courses, presentations for society e.g. Kalmarsund Promotion, Rotary, CIL etc.
We are accredited
The School of Business and Economics at Linnaeus University is accredited by The Association to Advance Collegiate Schools of Business, AACSB.
Publications
Article in journal (Refereed)
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Thornton, H.C., Sandberg, S. (2022). Entrepreneurial orientation in the sharing economy : cases of new entries in domestic and international markets. International Journal of Entrepreneurship and Small Business. 46 (1). 16-44.
Status: Published -
Eklund, A.A., Berndt, A., Sandberg, S. (2022). Orchestrating an experiential value proposition : the case of a Scandinavian automotive manufacturer. European Business Review. 34 (5). 624-641.
Status: Published -
Sandberg, S., Immonen, R., Kok, S. (2019). Refugee entrepreneurship : taking a social network view on immigrants with refugee backgrounds starting transnational businesses in Sweden. International Journal of Entrepreneurship and Small Business. 36 (1/2). 216-241.
Status: Published -
Sandberg, S., Sui, S., Baum, M. (2019). Effects of prior market experiences and firm-specific resources on developed economy SMEs' export exit from emerging markets : Complementary or compensatory?. Journal of Business Research. 98. 489-502.
Status: Published -
Hilmersson, M., Sandberg, S., Pourmand Hilmersson, F. (2015). Political knowledge, political turbulence and uncertainty in the internationalization process of SMEs.. European Business Review. 27 (3). 234-252.
Status: Published -
Sandberg, S., Jansson, H. (2014). Collective internationalization : a new take off route for SMEs from China. Journal of Asia Business Studies. 8 (1). 29-42.
Status: Published -
Sandberg, S. (2014). Experiential knowledge antecedents of the SME network node configuration in emerging market business networks.. International Business Review. 23 (1). 20-29.
Status: Published -
Sandberg, S. (2013). Emerging market entry node pattern and experiential knowledge of small and medium-sized enterprises. International Marketing Review. 30 (2). 106-129.
Status: Published -
Hilmersson, M., Sandberg, S. (2011). Perceived institutional distance in the emerging market entry process. International Journal of Business Environment. 4 (3). 268-286.
Status: Published -
Jansson, H., Sandberg, S. (2008). Internationalization of Small and Medium Sized Enterprises in the Baltic Sea Region. Journal of International Management. 14 (1). 65-77.
Status: Published -
Jansson, H., Sandberg, S. (2008). Internationalization of Small and Medium-Sized Enterprises in the Baltic Sea Region. Journal of International Management. 14 (1). 65-77.
Status: Published
Article in journal (Other academic)
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Elo, M., Sandberg, S., Servais, P., Discua Cruz, A., Basco, R. (2019). Editorial : [Special Issue on: Entrepreneurship, Migration, and Family in Peripheral Contexts – Avenues for Growth and Internationalisation]. International Journal of Entrepreneurship and Small Business. 36 (1/2). 1-14.
Status: Published -
Elo, M., Sandberg, S., Servais, P., Basco, R., Cruz, A.D., et al. (2018). Advancing the views on migrant and diaspora entrepreneurs in international entrepreneurship. Journal of International Entrepreneurship. 16 (2). 119-133.
Status: Published
Doctoral thesis, comprehensive summary (Other academic)
- Sandberg, S. (2012). Internationalization processes of small and medium-sized enterprises: Entering and taking off from emerging markets. Doctoral Thesis. Växjö, Kalmar, Linnaeus University Press. 272.
Chapter in book (Refereed)
- Breitenbach, D., Sandberg, S., Elo, M. (2024). How Can the Nordic Automotive Aftermarket Provide Opportunities Counteracting the Challenges of Disadvantaged Entrepreneurs?. Automotive Aftermarket : Global and Interdisciplinary Perspectives. Cham, Springer. 309-337.
- Sandberg, S., Laine, I., Haseloff, G., Bujac, A., Reilly, J.E. (2023). Authentic Leadership as a Generic Competence. The Emerald Handbook of Authentic Leadership. Bingley, Emerald Group Publishing Limited. 521-556.
- Rodrigues, C., Eklund, A., Berndt, A., Sandberg, S. (2022). Co-creation of multi-sensory brand experiences : a manufacturer perspective. Research Handbook on Brand Co-Creation : Theory, Practice and Ethical Implications. Cheltenham, Edward Elgar Publishing. 138-152.
- Hilmersson, M., Jansson, H., Sandberg, S. (2011). Experiential knowledge profiles in internationalizing SMEs : The ability to sustain market positions in the new turbulent era of global business. Entrepreneurship in the Global Firm : . Emerald Group Publishing Limited. 77-96.
Chapter in book (Other academic)
- Sandberg, S., Jansson, H., Timlon, J., Hilmersson, M. (2010). The Chinese are coming. Export market platforms in the Baltic Sea Region. Baltic Business and Socio-Economic Development 2009 : 5th International Conference, Kalmar, Sweden, September 14-15, 2009. Berlin, Berliner Wissenschafts-Verlag. 172-200.
- Sandberg, S. (2009). Internationalization Patterns of Chinese Private Owned SMEs : Initial Stages of Internationalization and Cluster as Take Off Node. Research on Knowledge, Innovation and Internationalization. Bingley, Emerald Group Publishing Limited. 89-114.
Chapter in book (Other (popular science, discussion, etc.))
- Sandberg, S. (2016). Att leda småländska företag på en global marknad. Småländskt ledarskap : inledande betraktelser. Växjö, Linnaeus University Press. 108-115.
Conference paper (Refereed)
- Sandberg, S., Lejonkamp, C. (2017). Peer assessment of contributions into group projects as a tool for group monitoring and individual learning in the multi-cultural classroom. Proceedings of the 59th Annual Meeting of the Academy of International Business : "The Contribution of MNEs to Building Sustainable Societies": Dubai, United Arab Emirates, July 2-5, 2017. 158-159.
- Torres-Ortega, R., Rialp Criado, J., Sandberg, S. (2016). Measuring Orientation Towards International Markets and its Effect on Performance of European Born Global and Non-Born Global Firms. .
- Jansson, H., Sandberg, S. (2016). Mixing Chinese and Western leadership styles : Swedish firms in China. .
- Torres-Ortega, R., Rialp, J., Sandberg, S. (2016). Measuring orientation towards international markets and its effect on performance of European Born Global and Non-born Global firms. .
- Henriksson, V., Spiss, M., Sandberg, S., Van Houten, C. (2016). The role of effectuation and entrepreneurial decision-making in SMEs during times of turbulence. .
- Jansson, H., Sandberg, S. (2016). The mixture of network marketing types in emerging markets : the case of Swedish MNCs in China. Marketing challenges in a turbulent business environment : proceedings of the 2014 Academy of Marketing Science (AMS) World Marketing Congress. 389-390.
- Sui, S., Sandberg, S. (2015). Firm experience and moderating effects on emerging market exit of SMEs. .
- Jansson, H., Sandberg, S. (2014). Local adaptation of international business-to-business marketing in emerging markets : the case of Swedish firms in China. Proceedings of The 56th Annual Meeting of the Academy of International Business : "Local Contexts in Global Business": Vancouver, Canada, June 23-26.
- Sandberg, S., Hilmersson, M., Jansson, H. (2014). Resilience of knowledge-based exporter profiles in the global economic recession : resource and network commitment of Swedish SMEs in emerging markets. .
- Hilmersson, M., Pourmand, F., Sandberg, S. (2013). Political knowledge, political turbulence and uncertainty in emerging market internationalization processes. .
- Sandberg, S. (2012). Internationalization of SMEs into Emerging Market Business Networks : Antecedents of the Network Entry Node Choice. .
- Sandberg, S. (2011). Entry node conceptualization and the impact of the current network node on SME experiential knowledge in emerging markets. .
- Sandberg, S. (2010). The Importance of Relationships in Internationalization Processes of Firms: A Model and Analysis of International SMEs Entering Emerging Markets. The Importance of Relationships in Internationalization Processes of Firms: A Model and Analysis of International SMEs Entering Emerging Markets.
- Jansson, H., Hilmersson, M., Sandberg, S. (2010). Experiential knowledge profiles of internationalizing SMEs : The ability to sustain market positions in the new turbulent era of global business. .
- Hilmersson, M., Jansson, H., Sandberg, S., Timlon, J. (2009). Collective Internationalization Processes of Small and Medium-Sized Enterprises from China. .
- Sandberg, S. (2009). Drivers of Relationship Development in the Internationalization Process of SMEs, and the Importance of Long-term and Direct International Relationships on Export Performance in Emerging Markets. European International Business Academy, Valencia, December.
- Jansson, H., Hilmersson, M., Sandberg, S. (2009). The perceived institutional distance in the internationalization process of firms. A proposed model for measuring managerial pereceptions in emerging country markets. Academy of International Business, San Diego, June.
- Jansson, H., Hilmersson, M., Sandberg, S. (2008). Collective Internationalization Processes of Small and Medium-Sized Enterprises from China. Proceedings of the 50 th Annual Meeting of the Academy of International Business "Knowledge Development and Exchange in International Business Network", Milan, Italy, June 30 - July 3, 2008. 127.
- Sandberg, S. (2008). Entry Nodes and Initial Stages of Internationalization: The case of Midsized Firms from the Emerging Chinese Market. Industrial Marketing and Purchasing. Uppsala, September.
- Sandberg, S. (2008). Internationalization Patterns of Chinese SMEs: Take-off Nodes and Initial Stages of Internationalization. European International Business Academy, Tallinn, December.
- Jansson, H., Hilmersson, M., Sandberg, S., Timlon, J. (2007). The Chinese are Coming: Entry into Europe of Firms from the P.R.C..
- Hilmersson, M., Sandberg, S. (2007). EU-Enlargement Effects on International Trade in the Baltic Sea Region : The Case of Exporting/Importing SMEs from Southern Sweden. .