Tatiana Anisimova
Associate Professor
Department of Marketing and Tourism Studies
School of Business and Economics
We are accredited
The School of Business and Economics at Linnaeus University is accredited by The Association to Advance Collegiate Schools of Business, AACSB.
Publications
Article in journal (Refereed)
-
Anisimova, T., Lee, Z., Da Silva, M.A.R. (2025). Brand activism in the era of permacrisis : systematic literature review and future research agenda. Journal of Marketing Management.
Status: Epub ahead of print -
Anisimova, T., Vrontis, D. (2024). The food you can trust : The moderating role of age in the relationship between consumer values and organic food trust. Journal of Business Research. 182.
Status: Published -
Anisimova, T., Billore, S., Kitchen, P.J. (2024). Ego-depletion is in the way : the challenges of controlled communication and the role of the regulatory focus theory in sustainable goals pursuit. Journal of Communication Management. 28 (1). 134-146.
Status: Published -
Anisimova, T., Weiss, J. (2023). Toward a better understanding of the attitude–behavior gap in organic food conative loyalty : a moderation and moderated mediation analysis. Asia Pacific Journal of Marketing and Logistics. 35 (6). 1474-1493.
Status: Published -
Weiss, J., Anisimova, T., Shirokova, G., Durst, S. (2023). The entrepreneurial gender gap : The role of in-group support and national embeddedness values in young women's entrepreneurship. International Small Business Journal. 41 (8). 843-872.
Status: Published -
Anisimova, T., Mavondo, F., Weiss, J. (2019). Controlled and uncontrolled communication stimuli and organic food purchases : the mediating role of perceived communication clarity, perceived health benefits, and trust. Journal of Marketing Communications. 25 (2). 180-203.
Status: Published -
Weiss, J.F., Anisimova, T. (2019). The innovation and performance effects of well-designed environmental regulation : evidence from Sweden. Industry and Innovation. 26 (5). 534-567.
Status: Published -
Anisimova, T., Weiss, J., Mavondo, F. (2019). The influence of corporate brand perceptions on consumer satisfaction and loyalty via controlled and uncontrolled communications : a multiple mediation analysis. Journal of Consumer Marketing. 36 (1). 33-49.
Status: Published -
Weiss, J., Stephan, A., Anisimova, T. (2019). Well-designed environmental regulation and firm performance : Swedish evidence on the Porter hypothesis and the effect of regulatory time strategies. Journal of Environmental Planning and Management. 62 (2). 342-363.
Status: Published -
Weiss, J., Anisimova, T., Shirokova, G. (2019). The translation of entrepreneurial intention into start-up behaviour : The moderating role of regional social capital. International Small Business Journal. 37 (5). 473-501.
Status: Published
Conference paper (Refereed)
- Anisimova, T. (2020). In organic food we trust. ANZMAC 2019 : conference proceedings. 205-209.
- Anisimova, T. (2019). Swedish solar car innovation : new product and venture development in a higher education and sustainability context. Paper presented at the Australian Centre for Entrepreneurship (ACE) Research Exchange 2019 Conference, Sydney, February 5-8, 2019.
- Rodrigues, C., Anisimova, T., Brandao, A., Rodrigues, P. (2018). Determinants and outcomes of brand hate : an anti-brand community perpective on strong negative brand emotions. Presented at the 47th EMAC Annual Conference: People make marketing, Glasgow, UK, May 29-June 1, 2018.
- Anisimova, T., Brunninge, O. (2018). Creating competitive brand advantage via connecting and disconnecting historical epochs through heritage brands. 2018 Global Marketing Conference at Tokyo Proceedings. 1258-1260.
- Weiss, J., Anisimova, T., Minola, T. (2018). The intention-behavior link in entrepreneurship : what do we know about the role of regional social capital?. Paper presented at the Australian Centre for Entrepreneurship (ACE) Research Exchange Conference 2018, Brisbane, Australia, February 6-9, 2018.
Article, review/survey (Refereed)
-
Billore, S., Anisimova, T., Vrontis, D. (2023). Self-regulation and goal-directed behavior : A systematic literature review, public policy recommendations, and research agenda. Journal of Business Research. Elsevier. 156.
Status: Published -
Billore, S., Anisimova, T. (2021). Panic Buying Research : A Systematic Literature Review and Future Research Agenda. International Journal of Consumer Studies. John Wiley & Sons. 45 (4). 777-804.
Status: Published