I work as a Communications Officer with a focus on our web – primarily Lnu.se – where words, data, and user experience come together. My work revolves around search engine optimization (SEO), Generative Engine Optimization (GEO), and exploring how AI can be used to create smarter and more relevant web experiences.
I’m involved in web publishing, web development, web analytics, and UX, and I also support events, act as a moderator, and serve as a compere also.
At Linnaeus University, I work 70%, and the rest of my time is spent on an e-commerce business – allowing me to combine strategy and hands-on practice in my daily work.
