Tomas Nilsson

PhD in Service Management and Service Studies from Lund University
MSc in Business Administration (with a specialization in marketing) from Linnaeus University
BSc in Social Science and Communication from Linnaeus University

I study discursive and rhetorical aspects of everyday consumer and organizational practices, by means of qualitative methodology. Interested in, but not limited to, empirical contexts as leadership, marketing, entrepreneurship, tourism, and e-health. Also act as a keynote speaker and senior advisor in strategic communication.

Teaching

Engaged in the following courses 2022-2023:

• Storytelling in and about organizations
• Cross-cultural communication in business
• International sales
• Management rhetoric
• Entrepreneurship as process and practice
• International negotiation
• Strategic change management

Research

Ongoing research 2022-2023:

• Hope tourism in the shadow of the Great East Japan earthquake, tsunami, and nuclear disaster
• The rhetoric of angry leader(ship) in social movement
• The pedagogical potential of identity work in management education – Controversies, confessions and conclusions
• Digital entrepreneurs and their work “on the move”