Tomas Nilsson

Tomas Nilsson

Senior lecturer
Department of Marketing and Tourism Studies School of Business and Economics
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PhD in Service Management and Service Studies from Lund University
MSc in Business Administration (with a specialization in marketing) from Linnaeus University
BSc in Social Science and Communication from Linnaeus University

I study discursive and rhetorical aspects of everyday consumer and organizational practices, by means of qualitative methodology. Interested in, but not limited to, empirical contexts as leadership, marketing, entrepreneurship, tourism, and e-health. Also act as a keynote speaker and senior advisor in strategic communication.


Engaged in the following courses 2022-2023:

  • Storytelling in and about organizations
  • Cross-cultural communication in business
  • International sales
  • Management rhetoric
  • Entrepreneurship as process and practice
  • International negotiation
  • Strategic change management


Ongoing research 2022-2023:

  • Hope tourism in the shadow of the Great East Japan earthquake, tsunami, and nuclear disaster
  • The rhetoric of angry leader(ship) in social movement
  • The pedagogical potential of identity work in management education – Controversies, confessions and conclusions
  • Digital entrepreneurs and their work “on the move”
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We are accredited

The School of Business and Economics at Linnaeus University are accredited by The Association to Advance Collegiate Schools of Business; AACSB. 

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Article in journal (Refereed)

Conference paper (Refereed)

Article in journal (Other academic)

Doctoral thesis, monograph (Other academic)

Article, review/survey (Other academic)