Tomas Nilsson

PhD in Service Management and Service Studies from Lund University
MSc in Business Administration (with a specialization in marketing) from Linnaeus University
BSc in Social Science and Communication from Linnaeus University

I study discursive and rhetorical aspects of everyday consumer and organizational practices, by means of qualitative methodology. Interested in, but not limited to, empirical contexts as leadership, marketing, entrepreneurship, tourism, and e-health. Also act as a keynote speaker and senior advisor in strategic communication.

Teaching

Engaged in the following courses 2022-2023:

Storytelling in and about organizations
Cross-cultural communication in business
International sales
Management rhetoric
Entrepreneurship as process and practice
International negotiation
Strategic change management

Research

Ongoing research 2022-2023:

Hope tourism in the shadow of the Great East Japan earthquake, tsunami, and nuclear disaster
The rhetoric of angry leader(ship) in social movement
The pedagogical potential of identity work in management education – Controversies, confessions and conclusions
Digital entrepreneurs and their work “on the move”

We are accredited

The School of Business and Economics at Linnaeus University are accredited by The Association to Advance Collegiate Schools of Business; AACSB.

Publications

Article in journal (Refereed)

Nilsson, T., Damiani, J. (2024). The pedagogical potential of identity work in leadership education : Controversies, confessions, and conclusions. Leadership. 20 (1). 33-45.
Status: Published
Diaz Ruiz, C., Nilsson, T. (2023). Disinformation and Echo Chambers : How Disinformation Circulates on Social Media Through Identity-Driven Controversies. Journal of Public Policy & Marketing JPP&M. 42 (1). 18-35.
Status: Published
Nilsson, T. (2019). How marketers argue for business – Exploring the rhetorical nature of industrial marketing work. Industrial Marketing Management. 80. 233-241.
Status: Published
Nilsson, T. (2010). The reluctant rhetorician : Senior managers as rhetoricians in a strategic change context. Journal of Organizational Change Management. 23 (2). 137-144.
Status: Published

Conference paper (Refereed)

Damiani, J., Nilsson, T. (2020). Controversial identity work in leadership education. Paper presented at EURAM 20th Annual Conference: "The Business of now: The Future Starts Here", Online, Supported by Trinity College, Ireland, December 4-6, 2020.

Article in journal (Other academic)

Brown, S., Hackley, C., Hunt, S.D., Marsh, C., O'shaughnessy, N., et al. (2018). Marketing (as) Rhetoric : paradigms, provocations, and perspectives. Journal of Marketing Management. 34 (15-16). 1336-1378.
Status: Published

Doctoral thesis, monograph (Other academic)

Nilsson, T. (2015). Rhetorical business : a study of marketing work in the spirit of contradiction. Doctoral Thesis. Lund, Lund University, Department of Service Management and Service Studies. 205.

Article, review/survey (Other academic)

Chris, M., Nilsson, T. (2018). Marketing (as) rhetoric: an introduction. Journal of Marketing Management. Taylor & Francis. 34 (15-16). 1259-1271.
Status: Published