Media Product and Lars Elleström's Media Model: A Critical Discussion

This week Nafiseh Mousavi will lead a critical discussion on the concept of ‘media product’ based on Lars Elleström’s media model. The seminar is open to all.

About the seminar

The concept of ‘media product’ is a core concept in Lars Elleström’s medium-centered model of communication. Media product is the analytical point of departure for the intermedial analyses performed in this framework and brings materiality, perception, and culture together. In this seminar we intend to delineate the concept and discuss it critically.

How can we define media product most efficiently? How does it contribute to the study of media and media relations? How can we criticize and develop it?

We will begin the seminar with a brief presentation going through the several ways this concept has been defined and developed in Lars’ work and beyond it. I also suggest we (re)read the latest conceptualization of the term in the revised and expanded version of “Modalities of Media” article:

• Elleström, Lars. "The modalities of media II: An expanded model for understanding intermedial relations." Beyond media borders, volume 1: Intermedial relations among multimodal media (2021): 3-91.

Preferably pages 9-33 if you are not ready to dig into the whole 89 pages :D (and 9-16 if you are in a hurry).

Link to the open access book: https://library.oapen.org/handle/20.500.12657/42926

How to attend

It is possible to attend the seminar both from Dacke in Växjö and via zoom. Contact us at ims@lnu.se if you want to participate via zoom, or sign up for our external email list to receive automatic updates on our events (zoom link and additional information are sent out one week in advance).

Photo: 'Aurora - Connecting Senses’, Cristina Pop-Tiron & Signe Kjær Jensen