Richard Afriyie Owusu
Docent
Institutionen för marknadsföring och turismvetenskap
Ekonomihögskolan
Richard har breda internationella akademiska erfarenheter utifrån undervisning och forskning på universitet i Finland, USA, Australien, och Ghana.
Undervisning
Richard undervisar i business-to-business och internationell marknadsföring samt handleder uppsatser och doktorander. Han har också undervisat inom utbildningar för företagsledare.
Forskning
Richards forskning är främst inom business-to-business och internationell marknadsföring, särskilt till växande marknader som till exempel Afrika och Asien. Han har publicerat vetenskapliga artiklar inom internationell marknadsföringsstrategi i Afrika, internationell projektmarknadsföring och företagsansvar inom leveranskedjor i flera internationella vetenskapliga journaler. Richard ingår i Center for International Business Studies on Emerging Markets (CIBEM).
Uppdrag
Richard är medlem i redaktionsrådet för två internationella vetenskapliga journaler samt fungerar som Reviewer för flera andra journaler.
Richard har konsulterats av företag, bl.a. en nätverksstrategianalys för KONE Corporation. Under 2010-2011 jobbade han som konsult för Omega Strategic Resources Ltd, vilket bidrog till Ghanas "National Export Strategy för åren 2011-2015".
Vi är kvalitetscertifierade
Ekonomihögskolan och Linnéuniversitetet är ackrediterade av The Association to Advance Collegiate Schools of Business, AACSB.
Publikationer
Artikel i tidskrift (Refereegranskat)
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Ochieng, I.A., Thornton, H.C., Owusu, R.A. (2024). Internationalisation patterns of African sharing economy companies : The role of gateway markets. Journal of Business Research. 170. 114297-114297.
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Boafo, C., Owusu, R.A., Guiderdoni-Jourdain, K. (2022). Understanding internationalisation of informal African firms through a network perspective. International Small Business Journal. 40 (5). 618-649.
Status: Publicerad -
Kujala, I., Owusu, R.A. (2022). Institutional actors, policy and internationalisation of emerging market SMEs : Lessons from AGOA and the Ghanaian Textile Industry. International Journal of Entrepreneurship and Small Business. 47 (4). 518-547.
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Oguji, N., Larimo, J., Owusu, R.A. (2021). Exploring the determinants of acquisition integration capability : Lessons from the acquisitions of Finnish multinational enterprises. European Journal of International Management. 16 (1). 1-27.
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Dhir, S., Rajan, R., Ongsakul, V., Owusu, R.A., Ahmed, Z.U. (2021). Critical success factors determining performance of cross-border acquisition : Evidence from the African telecom market. Thunderbird International Business Review. 63 (1). 43-61.
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Kujala, I., Owusu, R.A. (2021). The internationalisation of African emerging market SMEs : A literature review and propositions. The Market: International Journal of Business. 2. 98-109.
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Thornton, H.C., Campbell, A.J., Owusu, R.A. (2019). External barriers facing internationalising sharing economy companies : a study of European and American sharecoms. Journal for Global Business Advancement. 12 (1). 70-94.
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Oguji, N., Owusu, R.A., Larimo, J. (2019). Determinants of equity changes in partial acquisitions of Finnish multinationals in foreign markets. Baltic Journal of Management. 14 (2). 268-290.
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Dadzie, S.A., Owusu, R.A., Amoako, K., Aklamanu, A. (2018). Do strategic motives affect ownership mode of Foreign Direct Investments (FDIs) in emerging African markets? : evidence from Ghana. Thunderbird International Business Review. 60 (3). 279-294.
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Oguji, N., Owusu, R.A. (2017). Acquisitions entry strategies in Africa : the role of institutions, target-specific experience, and host-country capabilities - The case acquisitions of Finnish multinationals in Africa. Thunderbird International Business Review. 59 (2). 209-225.
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Owusu, R.A., Vaaland, T.I. (2016). A business network perspective on local content in emerging African petroleum nations. International Journal of Energy Sector Management. 10 (4). 594-616.
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Owusu, R.A., Mutshinda, C.M., Antai, I., Dadzie, K.Q., Winston, E.M. (2016). Which UGC features drive web purchase intent? : A spike-and-slab Bayesian Variable Selection Approach. Internet Research. 26 (1). 22-37.
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Dadzie, S.A., Owusu, R.A. (2015). Understanding establishment mode choice of foreign manufacturing firms in Ghana. International Journal of Emerging Markets. 10 (4). 896-920.
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Antai, I., Mutshinda, C., Owusu, R.A. (2015). A 3-R principle for characterizing failure in relief supply chains’response to natural disasters. Journal of Humanitarian Logistics and Supply Chain Management. 5 (2). 234-252.
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Oguji, N., Owusu, R.A. (2014). Africa as a source location : literature review and implications. International Journal of Emerging Markets. 9 (3). 424-438.
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Owusu, R.A., Vaaland, T. (2012). What is a responsible supply chain?. International Journal of Business and Management. 7 (4). 154-171.
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Vaaland, T.I., Soneye, A.S., Owusu, R.A. (2012). Local content and struggling suppliers : a network analysis of Nigerian oil and gas industry. African Journal of Business Management. 6 (15). 5399-5413.
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Kauppinen-Raisänen, H., Owusu, R.A., Abeeku-Bamfo, B. (2012). Brand salience of OTC pharmaceuticals through package appearance. International Journal of Pharmaceutical and Healthcare Marketing. 6 (3). 230-249.
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Owusu, R.A., Habiyakare, E. (2011). Managing risk and turbulence in internationalization of foreign companies to South Africa : Lessons from seven Finnish business-to-business firms. Journal of African Business. 12 (2). 219-239.
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Owusu, R.A., Sandhu, M., Kock, S. (2007). Project business : a distinct mode of internationalization. International Marketing Review. 24 (6). 695-714.
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Owusu, R.A., Welch, C. (2007). The buying network in international project business : a comparative case study of development projects. Industrial Marketing Management. 36 (2). 147-157.
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Owusu, R.A. (2003). Marketing and Development : The Role of Project Business in African Development. Ekonomiska samfundets tidskrift. (2). 117-120.
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Owusu, R.A. (2002). Project marketing to Africa : lessons from the case of IVO Transmission Engineering and Ghana’s national electrification scheme. Journal of business & industrial marketing. 17 (6). 523-537.
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Owusu, R.A. (2002). Potentials and Strategies for Project Marketing by Finnish Companies in Africa. Projektitoiminta. XXV (2). 30-32.
Status: Publicerad
Konferensbidrag (Refereegranskat)
- Dike, M., Owusu, R.A. (2023). China-Africa Business Relationships : A Systematic Literature Review and Future Directions. Proceedings of the 65th Annual Meeting of the Academy of International Business : "International Business Resilience under Global Disruptions", Warsaw, Poland, July 6-9, 2023. 256-256.
- Dadzie, S.B.A., Owusu, R.A. (2023). The influence of small business funding decisions on performance : The moderated mediation role of the corporate governance system. Proceedings of the 65th Annual Meeting of the Academy of International Business : "International Business Resilience under Global Disruptions", Warsaw, Poland, July 6-9, 2023. 223-223.
- Quagrainie, F.A., Owusu, R.A., Servais, P. (2023). Founders' identity and international business opportunity recognition : A study of Ghanaian Women's international micro businesses. Prsented at the 49th Conference of the European International Business Academy: "The Changing Global Power Balance: Challenges for European Firms", Lisbon, Portugal, December 15-17, 2023.
- Oguji, N., Owusu, R.A. (2021). Big data practices and adoption in International Business : The role of dynamic capability and institutions in the African context. Proceedings of 16th Vaasa Conference on International Business. August 16-18, 2021. 34.
- Owusu, R.A., Servais, P. (2019). The internationalization of project-business firms : an opportunities, learning, and networks perspective. 15th Vaasa Conference on International Business, August 19-21, 2019 : proceedings. 43-43.
- Owusu, R.A., Servais, P. (2018). Potential localization effects of international new ventures : some implications for emerging economies. Presented at the 22nd McGill International Entrepreneurship Conference, Halmstad, Sweden, August 22-24, 2018.
- Owusu, R.A., Bonsu, S., Afuik, O. (2017). Challenges to build, operate, and transfer projects to provide infrastructure for African economy. Book of Abstracts : Academy for Global Business Advancement’s 14th World Congress Held at MOI University, Kenya on November 23---25, 2017. 209-210.
- Owusu, R.A., Vaaland, T.I. (2016). Achieving local content in extractive industries of African countries. Economic and Social Development : Book of Proceedings. 74-82.
- Owusu, R.A., Oghazi, P., Mostaghel, R., Welch, C. (2015). Activities and resources of institutional actors in international development projects. Ideas in Marketing : Finding the New and Polishing the Old. 386-386.
Bok (Refereegranskat)
- Owusu, R.A., Hinson, R., Ogechi, A., Oguji, N. (2021). Business-to-Business Marketing : How to Understand and Succeed in Business Marketing in an Emerging Africa. Routledge.
Kapitel i bok, del av antologi (Refereegranskat)
- Mbare, O., Owusu, R.A., Habiyakare, E. (2011). Implementing Corporate Social Responsibility (CSR) in Africa : a conceptualisation and propositions. Leadership & management studies in Sub-Sahara Africa : volume II and III. San Diego, University Readers. 192-203.
- Ramburuth, P., Buatsi, P.N., Owusu, R.A. (2010). The Chinese Dragon Engages Africa. Thirty Years of China's Economic Reform : Institutions, Management Organizations and Foreign Investment. New York, Nova Science Publishers, Inc.. 155-167.
- Owusu, R.A., Habiyakare, E. (2007). African Regional Cooperation and Growth Triangle Strategies. Leadership and Management Studies in Sub-Sahara Africa : Volume 1. San Diego, University Readers. 114-122.
Artikel, forskningsöversikt (Refereegranskat)
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Oguji, N., Degbey, W.Y., Owusu, R.A. (2021). International joint ventures research on Africa : A systematic literature review, propositions, and contextualization. Thunderbird International Business Review. John Wiley & Sons. 63 (1). 11-26.
Status: Publicerad
Artikel i tidskrift (Övrigt vetenskapligt)
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Oguji, N., Owusu, R.A. (2021). Market entry into Africa : Acquisitions and international joint ventures. Studies of foreign firms' market entry strategies, challenges, and performance in Africa INTRODUCTION. Thunderbird International Business Review. 63 (1). 5-9.
Status: Publicerad -
Owusu, R.A., Vaaland, T.I. (2021). Achieving Local Content in Extractive Industries of African Countries. International Journal of Innovation and Economic Development. 7 (1). 28-36.
Status: Publicerad