Setayesh Sattari
Universitetslektor
Institutionen för marknadsföring
Ekonomihögskolan
+46470708847
Setayesh Sattari holds a Ph.D. in Industrial Marketing. She conducted research in the areas of marketing communications, consumer behavior, branding, sustainability, and sales. Among others, her work has appeared in publications such as the Journal of Strategic Management Education, Corporate Communications, and International Journal of Leisure and Tourism Marketing. In 2013 she received Emerald highly commended paper award.
Her main teaching experience lies in the areas of Industrial Marketing, Consumer Behavior, Business Strategy, Branding, and International Business.
Publikationer
Artikel i tidskrift (Refereegranskat)
- Kordestani, A., Sattari, S., Peighambari, K., Oghazi, P. (2017). Exclude me not : the untold story of immigrant entrepreneurs in Sweden. Sustainability. 9. 1-22.
- Peighambari, K., Sattari, S., Foster, T., Wallström, Å. (2016). Two tales of one city : image versus identity. Place Branding and Public Diplomacy. 12. 314-328.
- Sattari, S., Wallström, Å. (2013). Tourism Websites in the Middle East - Readable or Not?. International Journal of Leisure and Tourism Marketing. 3. 201-214.
- Mills, A., Pitt, L., Sattari, S. (2012). Reading between the Vines: Analyzing the Readability of Consumer Brand Wine Websites. International Journal of Wine Business Research. 24. 169-183.
- Sattari, S., Pitt, L., Caruana, A. (2011). How Readable Are Mission Statements? An Exploratory Study. Corporate Communications. An International Journal. 16. 282-292.
- Pitt, L., Sattari, S., Bevelander, D. (2010). Are Business School Mission Statements Readable? Evidence from the top 100. Journal of Strategic Management Education. 6. 1-16.
Konferensbidrag (Refereegranskat)
- Sattari, S., Peighambari, K., Kordestani, A. (2017). Understanding consumers’ perception of sustainable consumption : a ZMET approach. Back to the Future: Using Marketing Basics to Provide Customer Value : Proceedings of the 2017 Academy of Marketing Science (AMS) Annual Conference. 531-538.
- Kordestani, A., Sattari, S., Peighambari, K. (2016). Exclude-Me-Not : Inclusion of Minority-Owned Suppliers in Swedish Public Procurement. .
- Sattari, S., Foster, T., Peighambari, K., Kordestani, A. (2015). Preferences of young news consumers : a conjoint analysis. Ideas in Marketing : Finding the New and Polishing the Old. 595-598.
- Billore, S., Sattari, S. (2015). Opportunities for double degree programs in management : an investigation of Indian and Swedish universities. .
- Sattari, S., Kordestani, A., Peighambari, K. (2015). Stakeholders Engagement and Readability of Corporate Social Responsibility Reporting : A Study of Most Sustainable Firms. Proceedings of the 40th Annual Macromarketing Conference, Chicago, Illinois, June 25 – 28, 2015 : Marketing as Provisioning Technology: Integrating Perspectives on Solutions for Sustainability, Prosperity, and Social Justice. 684-684.
- Peighambari, K., Sattari, S., Ek Styven, M., Bäckström, L. (2012). Salesperson’s Personality and the Relationship Quality: Are You a Friend or a Customer?. Proceedings of American Marketing Association.
- Foster, T., Sattari, S., Bäckström, L. (2011). Brand Personality of a City: Identity vs. Image. Proceedings of Academy of Marketing Science Annual Conference.
- Blomgren, H., Sattari, S., Peighambari, K., Levihn, F. (2011). The Strategic Agenda of Corporate Europe: Sustainability or Not?. Proceedings of Academy of Marketing Science Annual Conference.
- Sattari, S., Peighambari, K., Salehi-Sangari, E., Torkan, S. (2011). Requiem for a Brand: Consumer Response to Brand Elimination. Proceedings of Academy of Marketing Science Annual Conference.
- Rouis, S., Sattari, S., Peighambari, K. (2010). Understanding industries-universities collaboration tendency: A Swedish-Tunisian comparative study. Proceedings of the 5th IEEE International Conference on Management of Innovation and Technology.
- Peighambari, K., Salehi-Sangari, E., Sattari, S. (2009). An Evaluation of Customer Retention in the Mobile Telecommunications Marketplace. Proceedings of Academy of Marketing Annual Conference.
- Sattari, S., Salehi-Sangari, E., Peighambari, K. (2009). Service Quality in the Iranian Cellular Telecommunication Market. Proceedings of Academy of Marketing Science Annual Conference.
- Sattari, S., Blomgren, H., Salehi-Sangari, E., Farshid, M. (2009). Evolution of Consumer Behavior Literature. Proceedings of Academy of Marketing Annual Conference.
- Sattari, S., Peighambari, K., Naude, P. (2007). What Can Network Pictures Tell Us? : An Iranian Example. Marketing theory into practice : [proceedings of the] Academy of Marketing Conference 2007, 3-6 July 2007.
- Peighambari, K., Sattari, S., Khalifa, M., Albadvi, A. (2007). An Evaluation of Customer Satisfaction in the Mobile Telecommunications Marketplace. Marketing theory into practice : [proceedings of the] Academy of Marketing Conference 2007, 3-6 July 2007.
Artikel, forskningöversikt (Refereegranskat)
- Peighambari, K., Sattari, S., Kordestani, A., Oghazi, P. (2016). Consumer Behavior Research : A Synthesis of the Recent Literature. SAGE Open. Sage Publications. 6.
Konferensbidrag (Övrigt vetenskapligt)
- Peighambari, K., Sattari, S., Kordestani, A. (2014). The online norm of reciprocity. .