Soniya Billore

Department of Marketing and Tourism Studies, School of Business and Economics

Program Head - Masters program in Innovation through Business, Engineering, and Design. See https://lnu.se/en/programme/innovation-through-business-engineering-and-design-specialisation-business-master-programme/vaxjo-international-autumn/

Coordinator Marketing Specialisation Track, Civilekonomprogrammet Board

Member Internationalisation Committee, Linnaeus University

Founder member 'LNU India group'

Ph.D.: Doctoral degree in Marketing Management, 2011, Graduate School of Media and Governance, Keio University, Japan (Monbukagakusho Scholar, Government of Japan) Thesis: ‘Understanding Corporate Branding of Retail Banks with Reference to Management Projections and Customer Perceptions in Japan and India’

Previous employment: Faculty (Marketing) at Temple University - Japan Campus, Tokyo, Japan.Tenure: July 2005 – October 2010

Publications

Research area 1: Sustainable Consumption 

Billore, S., Anisimova, T., & Vrontis, D. (2023). Self-regulation and goal-directed behavior: A systematic literature review, public policy recommendations, and research agenda. Journal of Business Research, 156, 113435.

Billore S. & Anisimova T. (2021), Panic buying research: A systematic literature review and future research agenda. International Journal of Consumer Studies, 00:1–28. https://doi. org/10.1111/ijcs.12669. Awarded Top Cited Paper 2022 and 2021 by Wiley Publishers.

Billore, S., Kobayashi, T.& Wang, O. (2021), Consumer attitudes towards leftover food takeout interventions: a case study of the doggy bag in Japan', British Food Journal, Vol. 123 No. 9, pp. 3228-3244. https://doi.org/10.1108/BFJ-03-2021-0231

Billore, S., & Billore, G. (2020). Consumption switch at haste: insights from Indian low-income customers for adopting Fintech services due to the pandemic. Transnational Marketing Journal, 8(2), 197-218.

Sattari, S. & Billore, S. (2020), Bring it on Covid-19: being an older person in developing countries during a pandemic, Working with Older People, Emerald publishers, 24(4), pp. 281-291.

Rosen, C. & Billore, S. (2020). Consumption of digital education-A cross-cultural study of students' attitudes towards digital tools for language learning, HumaNetten, 45.

Billore, S, & Sharma, P. (2017). Social Marketing and Change: The Role of Self-Help Groups, their efforts, and Possibilities for Empowerment of rural women in Madhya Pradesh. India: Research on Cultural Encounters and Representations at Linnaeus University. Gothenburg, Makadam Publishers.

Billore, S. & Rosen, C. (2017). A cross-cultural study of attitudes to digital tools among students and teachers in the European language classroom. Extended Papers of the International Symposium on Digital Humanities (DH 2016): Växjö, Sweden, November, 7-8, 2016 / [ed] Koraljka Golub & Marcelo Milrad, CEUR-WS.org , 2017, Vol. 2021, p. 10-28.

Research area 2: Cultural Consumption Studies

Billore, S. (2023). Digital museums anyone? Consumer perceptions for digital cultural consumption in a developing country. International Journal of Management Practice, 16(1), 1-17.

Billore, S. (2021). Cultural Consumption and Citizen Engagement—Strategies for Built Heritage Conservation and Sustainable Development. A Case Study of Indore City, India. Sustainability, 13(5), 2878.

Billore, S. and Maruyama, Y. (2021). Cultural Consumption through Innovative Experiential Marketing: Insights from Japanese Resorts during COVID-19 Pandemic. In ‘Virus Outbreaks and Tourism Mobility: Strategies to Counter Global Health Hazards’, Kulshreshtha, S.(Ed.) Emerald Publishers, pp. 195- 2013. ISBN 9781800713352

Billore, S. & Hägerdal, H. (2019), The Indian Patola: import and consumerism in early-modern Indonesia, Journal of Historical Research in Marketing, Vol. 11 No. 3, pp. 271-294. https://doi.org/10.1108/JHRM-03-2018-0009. Awarded Literati Award for Highly Commended Article 2020, from Emerald Publishers for this paper.

Billore, S. (2018), Enriching Cultural Experiences from Rural Tourism: Case Studies from Japan, Camilleri, M.A. (Ed.) Tourism Planning and Destination Marketing, Emerald Publishing Limited, pp. 141-159. https://doi.org/10.1108/978-1-78756-291-220181007

Myrvold, K. & Billore, S. (2017). Introduction India: Research on Cultural Encounters and Representations at Linnaeus University.Gothenburg, Makadam Publisher.

Research Awards

 Top Cited Article 2020-2021 from WILEY publishers, for our paper Panic buying research: A systematic literature review and future research Agenda published in the International Journal of Consumer Studies

Highly commended paper award - The 2020 Emerald Literati Award for ‘The Indian Patola: import and consumerism in early modern Indonesia ' , published in the Journal of Historical Research in Marketing, 2019.

Best Paper Award at the Society of Interdisciplinary Business Research (SIBR), Kuala Lumpur, Malaysia, February 2014 Paper – ‘Consumer attitudes towards internet banking – an exploratory study of Generation Y consumers in India’

Best Presenter Award at the Global Business, Management Information System, Economics and Finance Research Conference, Tokyo, July 2013. Paper – ‘The online corporate branding of banks – A comparative content analysis of Indian and Japanese banks’

 2nd Annual Emerging Scholar Runner-Up Award in Women’s Entrepreneurship, 2010 for the IJGE/WAIB by International Journal of Gender and Entrepreneurship (IJGE), Emerald Publishing and Women in the Academy of International Business (WAIB), Kelley School of Business, Indiana University. Paper: ‘Female immigrant entrepreneurship: Exploring international entrepreneurship through the status and development of Indian women entrepreneurs in Japan’

Pedagogical Award 2019 -Innovative Leaders of the Year Award for contribution to Higher Education - The 2019 EIC (Education International Cooperation) Innovative Leaders of The Year Awards ( in Shanghai) for the Masters' program in Innovation at Linnaeus University, Sweden. https://lnu.se/mot-linneuniversitetet/aktuellt/nyheter/2019/innovation-leaders-of-the-year/

Other research areas:

Research area 3: Business studies

Billore, S. & Billore, G. (2019), Internationalization of SMEs and market orientation: A study of customer knowledge, networks and cultural knowledge, European Business Review, Vol. 32 No. 1, pp. 69-85. https://doi.org/10.1108/EBR-06-2018-0112

Billore, S., & Billore, G. (2015). Innovation in the Indian Banking Industry: An Exploration of the Evolution, Motivations, and Effects. In Handbook of Research on Internationalization of Entrepreneurial Innovation in the Global Economy(pp. 158-176). IGI Global.

Billore, S., Billore, G., & Yamaji, K. (2013). The online corporate branding of banks: A comparative content analysis of Indian and Japanese Banks. Journal of American Business Review, 1(2), 90-96.

Billore, S. (2012), ‘Doing Business in India Inc’. Translated into Spanish as ‘Hacer Negocios en India Inc.,’ Comercio Global, INCAE Business Review, Volume 2, pp. 2-9, January – April 2012, INCAE Business School, Costa Rica.

Billore, S., & Kuwahara.T. (2010), Corporate branding in financial services – Management and customer perceptions for retail banks in India’, Keio SFC Journal, Vol.10. No.1, pp.111-113, 2010, Keio University, Tokyo, Japan. 

Billore, S., Billore, G.,& Sadh,A. (2007), ‘IDBI Bank- A Case of fluctuating brand design and corporate identity impact on customer loyalty and Satisfaction, International Journal of Management Practices and Contemporary Thought (IMPACT), Vol.2, No.1.

Billore, S. (2007), ‘Cross-cultural analysis of customer attitude towards banking services- A comparative study of Indian and Japanese consumers’, ICFAI Journal of Services Marketing, Vol. 5, No. 4

Research area 4: Female Entrepreneurship Studies

Billore, S. (2011). Female immigrant entrepreneurship: Exploring international entrepreneurship through the status of Indian women entrepreneurs in Japan.International Journal of Gender and Entrepreneurship, 3(1), 38-55. Awarded the WAIB Emerging Scholar Award, Runner-up, from the Academy of International Business (AIB), 2011 for publication in the International Journal of Gender and Entrepreneurship (IJGE).

Billore, S. (2011). Female immigrant entrepreneurship: Exploring international entrepreneurship through the status of Indian women entrepreneurs in Japan.International Journal of Gender and Entrepreneurship, 3(1), 38-55.

Billore, S. (2010). Female Immigrant Entrepreneurship in Japan–A Study on Business Life Cycle Stages of Small and Medium Enterprises. ABAC Journal, 30(1).

Research area 5: Pedagogy and Higher Education

Billore, S. (2021). The ‘Sandwich model workshop’ -an innovative integrated teaching approach for theory and practice-based knowledge in marketing. Marketing Education Review, 1-12.

Billore, S., Sattari, S. (2015), Opportunities for double degree programs in management: an investigation of Indian and Swedish universities, 2015 Lärarlärdom - Conference on higher education at Linnaeus University.

 Book chapters

'Social Marketing and Change: The role of self-help groups, their efforts and possibilities for the empowerment of women in Madhya Pradesh' in India-research on cultural encounters and representations at Linnaeus University, Makadam Förlag, Göteborg/Stockholm, ISBN 978-91-7061-253-4 Myrvold, K. and Billore, S. (eds.)

'Innovation in the Indian banking industry: An exploration of Evolution, Motivation, and Effects', Soniya Billore, Gautam Billore, in Handbook of Internationalisation in Entrepreneurial Innovation in the Global Economy, IGI Global, USA, Hershey. ISBN 978-1-4666-8216-0 Carvalho, Luisa (Ed.)

‘Japan’ in “Female Immigrant Entrepreneurs: The Economic and Social Impact of a Global Phenomenon”. Gower Publishing Limited, Hampshire UK. ISBN Number: 978-0-566-08913-8 Halkias, Daphne, Thurman, Paul, Harkiolakis, Nicholas, (Eds.)

‘Building Customer Loyalty: Adding values through Database Marketing’,” Organizational challenges: Insights and Solutions”, 1st edition, 2001 New Delhi: Excel Books. Dhar, Bhakar and Mishra, (Eds.) Prestige Institute of Management Research (PIMR) Chapter authors: Soniya Chitale, Ashish Sadh

Forskning

Projekt: Digital acceleration for medium size sustainable cities (DIACCESS)

https://lnu.se/forskning/sok-forskning/forskningsprojekt/projekt-digital-acceleration-for-medium-size-sustainable-cities/

Uppdrag

 Cultural encounters at https://lnu.se/en/meet-linnaeus-university/current/news/2018/india--research-on-cultural-encounters-and-representations-at-linnaeus-university