Soniya Billore

Soniya Billore

Institutionen för marknadsföring Ekonomihögskolan
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Department of Marketing School of Business and Economics

Program Head - Masters program in Innovation through Business, Engineering, and Design. See

Coordinator Marketing Specialisation Track, Civilekonomprogrammet Board

Member Internationalisation Committee, Linnaeus University

Founder member 'LNU India group'

Ph.D.: Doctoral degree in Marketing Management, 2011, Graduate School of Media and Governance, Keio University, Japan (Monbukagakusho Scholar, Government of Japan) Thesis:Understanding Corporate Branding of Retail Banks with Reference to Management Projections and Customer Perceptions in Japan and India

Previous employment: Faculty (Marketing) at Temple University - Japan campus, Tokyo, Japan.Tenure: July 2005 – October 2010


Research area 1: Marketing and Branding

1. ‘Doing Business in India Inc’. Translated into Spanish as ‘Hacer Negocias en India Inc.,’ Comercio Global, INCAE Business Review, Volume 2, pp. 2-9, January – April 2012,INCAE Business School, Costa Rica. Author – Soniya Billore

2.‘Corporate branding in financial services – Management and customer perceptions for retail banks in India’, Keio SFC Journal, Vol.10. No.1, pp.111-113, 2010, Keio University, Tokyo, Japan. Authors – Soniya Billore, Takeo Kuwahara

3.‘IDBI Bank- A Case of fluctuating brand design and corporate identity impact on customer loyalty and satisfaction’, International Journal of Management Practices and Contemporary Thought (IMPACT), Vol.2, No.1, January- June 2007, Indian Institute of Management (IIM) Indore. Authors: Soniya Billore, Gautam Billore, Ashish Sadh

4.‘Cross cultural analysis of customer attitude towards banking services- A comparative study of Indian and Japanese consumers’, ICFAI Journal of Services Marketing, Institute of Chartered Financial Analysts of India, Vol. 5, No. 4, December 2007. Author: Soniya Billore

Research area 2 : Entrepreneurship and Marketing

1. ‘Female Immigrant Entrepreneurship: Exploring international entrepreneurship through the status of Indian women entrepreneurs in Japan’, International Journal of Gender and Entrepreneurship (IJGE), Vol.3, Issue 1. Pp. 38-55, April 2011, Emerald Publishers Author – Soniya Billore

2.‘Female immigrant entrepreneurship: A developing sector in Japan’s entrepreneurial economy’, Journal of Developmental Entrepreneurship (JDE), Vol.15, No.2, June 2010. Whitman School of Management, Syracuse University. Authors: Soniya Billore, Norashfah Hanim Yaakop Yahaya Al-haj and Daphne Halkias

3.‘Female immigrant entrepreneurship in Japan – a study on business lifecycle stages of small and medium enterprises' , ABAC Journal Vol.30 No. 1, January-April, 2010, p.53-69. Assumption University, Thailand Author: Soniya Billore

Book chapters


'Social Marketing and Change: The role of self-help groups, their efforts and possibilities for the empowerment of women in Madhya Pradesh' in India-research on cultural encounters and representations at Linnaeus University, Makadam Förlag, Göteborg/Stockholm, ISBN 978-91-7061-253-4 Myrvold, K. and Billore, S. (eds.)

'Innovation in the Indian banking industry: An exploration of Evolution, Motivation, and Effects', Soniya Billore, Gautam Billore, in Handbook of Internationalisation in Entrepreneurial Innovation in the Global Economy, IGI Global, USA, Hershey. ISBN 978-1-4666-8216-0 Carvalho, Luisa (Ed.)

‘Japan’ in “Female Immigrant Entrepreneurs: The Economic and Social Impact of a Global Phenomenon”. Gower Publishing Limited, Hampshire UK. ISBN Number: 978-0-566-08913-8 Halkias, Daphne, Thurman, Paul, Harkiolakis, Nicholas, (Eds.)

‘Building Customer Loyalty: Adding values through Database Marketing’,” Organizational challenges: Insights and Solutions”, 1st edition, 2001 New Delhi: Excel Books. Dhar, Bhakar and Mishra, (Eds.) Prestige Institute of Management Research (PIMR) Chapter authors: Soniya Chitale, Ashish Sadh


Projekt: Digital acceleration for medium size sustainable cities (DIACCESS)