Tatiana Anisimova
Docent
Institutionen för marknadsföring och turismvetenskap
Ekonomihögskolan
Vi är kvalitetscertifierade
Ekonomihögskolan och Linnéuniversitetet är ackrediterade av The Association to Advance Collegiate Schools of Business, AACSB.
Publikationer
Artikel i tidskrift (Refereegranskat)
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Anisimova, T., Lee, Z., Da Silva, M.A.R. (2025). Brand activism in the era of permacrisis : systematic literature review and future research agenda. Journal of Marketing Management.
Status: Epub för tryck -
Anisimova, T., Vrontis, D. (2024). The food you can trust : The moderating role of age in the relationship between consumer values and organic food trust. Journal of Business Research. 182.
Status: Publicerad -
Anisimova, T., Billore, S., Kitchen, P.J. (2024). Ego-depletion is in the way : the challenges of controlled communication and the role of the regulatory focus theory in sustainable goals pursuit. Journal of Communication Management. 28 (1). 134-146.
Status: Publicerad -
Anisimova, T., Weiss, J. (2023). Toward a better understanding of the attitude–behavior gap in organic food conative loyalty : a moderation and moderated mediation analysis. Asia Pacific Journal of Marketing and Logistics. 35 (6). 1474-1493.
Status: Publicerad -
Weiss, J., Anisimova, T., Shirokova, G., Durst, S. (2023). The entrepreneurial gender gap : The role of in-group support and national embeddedness values in young women's entrepreneurship. International Small Business Journal. 41 (8). 843-872.
Status: Publicerad -
Anisimova, T., Mavondo, F., Weiss, J. (2019). Controlled and uncontrolled communication stimuli and organic food purchases : the mediating role of perceived communication clarity, perceived health benefits, and trust. Journal of Marketing Communications. 25 (2). 180-203.
Status: Publicerad -
Weiss, J.F., Anisimova, T. (2019). The innovation and performance effects of well-designed environmental regulation : evidence from Sweden. Industry and Innovation. 26 (5). 534-567.
Status: Publicerad -
Anisimova, T., Weiss, J., Mavondo, F. (2019). The influence of corporate brand perceptions on consumer satisfaction and loyalty via controlled and uncontrolled communications : a multiple mediation analysis. Journal of Consumer Marketing. 36 (1). 33-49.
Status: Publicerad -
Weiss, J., Anisimova, T., Shirokova, G. (2019). The translation of entrepreneurial intention into start-up behaviour : The moderating role of regional social capital. International Small Business Journal. 37 (5). 473-501.
Status: Publicerad -
Weiss, J., Stephan, A., Anisimova, T. (2019). Well-designed environmental regulation and firm performance : Swedish evidence on the Porter hypothesis and the effect of regulatory time strategies. Journal of Environmental Planning and Management. 62 (2). 342-363.
Status: Publicerad
Konferensbidrag (Refereegranskat)
- Ozturkcan, S., Anisimova, T. (2025). Preserving brand authenticity amid AI-driven misinformation: Sustaining consumer trust in the digital era. .
- Anisimova, T. (2020). In organic food we trust. ANZMAC 2019 : conference proceedings. 205-209.
- Anisimova, T. (2019). Swedish solar car innovation : new product and venture development in a higher education and sustainability context. Paper presented at the Australian Centre for Entrepreneurship (ACE) Research Exchange 2019 Conference, Sydney, February 5-8, 2019.
- Rodrigues, C., Anisimova, T., Brandao, A., Rodrigues, P. (2018). Determinants and outcomes of brand hate : an anti-brand community perpective on strong negative brand emotions. Presented at the 47th EMAC Annual Conference: People make marketing, Glasgow, UK, May 29-June 1, 2018.
- Anisimova, T., Brunninge, O. (2018). Creating competitive brand advantage via connecting and disconnecting historical epochs through heritage brands. 2018 Global Marketing Conference at Tokyo Proceedings. 1258-1260.
- Weiss, J., Anisimova, T., Minola, T. (2018). The intention-behavior link in entrepreneurship : what do we know about the role of regional social capital?. Paper presented at the Australian Centre for Entrepreneurship (ACE) Research Exchange Conference 2018, Brisbane, Australia, February 6-9, 2018.
Artikel, forskningsöversikt (Refereegranskat)
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Billore, S., Anisimova, T., Vrontis, D. (2023). Self-regulation and goal-directed behavior : A systematic literature review, public policy recommendations, and research agenda. Journal of Business Research. Elsevier. 156.
Status: Publicerad -
Billore, S., Anisimova, T. (2021). Panic Buying Research : A Systematic Literature Review and Future Research Agenda. International Journal of Consumer Studies. John Wiley & Sons. 45 (4). 777-804.
Status: Publicerad