Seminar 1: 9:30–10:30
Author: Kaisa Lund
Title: Change in Meaning of Brand Personality Characteristics: An Advertising Analysis
Opponents: Stefan Lagrosen and Monika Müller
Coffee break: 10:30–11:00
Seminar 2: 11:00 – 12:00
Authors: Bertil Hultén
Title: The impact of auditory congruent cues on shopper's emotions and approach behavior – What kind of music genre do shoppers prefer when buying coffee?
Opponents: Anders Pehrsson and Andreas Eklund
Lunch: 12:00–13:00
Seminar 3: 13:00–14:00
Author: Ieva Augutytė-Kvedaravičienė
Title: Business and education cooperation: best practices from ISM University of Management and Economics
